Conversion Tracking Setup Process: Difference between revisions
Created page with "== Request Access to all necessary ad platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and website management tools. == Responsible for: PM == Discuss Conversion Goals with the client, clarifying the actions they want to track (e.g., form submissions, product purchases, phone calls). == Responsible for: Artem and/or PM == Create a Conversion Strategy, mapping out the key events and touchpoints that need to be tracked. == Responsible for: PPC specialist == Install..." |
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Revision as of 14:59, 14 May 2025
Request Access to all necessary ad platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and website management tools.
Responsible for: PM
Discuss Conversion Goals with the client, clarifying the actions they want to track (e.g., form submissions, product purchases, phone calls).
Responsible for: Artem and/or PM
Create a Conversion Strategy, mapping out the key events and touchpoints that need to be tracked.
Responsible for: PPC specialist
Install Base Tracking Code (e.g., Google Tag, Bing UET) on the website using Google Tag Manager (GTM) or manual implementation.
Set Up Event Tracking for specific actions such as form submissions, downloads, clicks on phone numbers, or button clicks.
Configure Conversion Tags in GTM, linking events to specific triggers to accurately track conversions.
Set Up Custom Events in GA4, ensuring all key conversion points are recorded in Google Analytics and attributed correctly.
Integrate with Ad Platforms, syncing GA4 and other tools to track conversions in Google Ads, Bing Ads, or Facebook Ads.
Configure Conversion Tracking in Google Ads, setting up conversion actions such as sales, sign-ups, or leads.
Set Up Call Tracking, if applicable, using tools like Google Ads call extensions or third-party call tracking services.
Implement Cross-Domain Tracking if the client’s business spans multiple domains or subdomains, ensuring seamless tracking.
Test Conversion Tracking, ensuring that conversions are being accurately tracked across all platforms.
Set Up Attribution Models, customizing conversion attribution in Google Ads or GA4 based on the client’s needs (e.g., last-click, linear).
Check Real-Time Data, confirming conversions are tracked immediately and accurately.
Set Up Automatic Import of Conversions, ensuring conversions are synced between Google Ads and Google Analytics for easier reporting.
Responsible for setting up: PPC specialist
Deliver the Setup Report, outlining all steps taken, key findings, and recommended next steps for improving conversion performance.
Responsible for reporting: PPC specialist
Responsible for delivering: PM
Deliverable:
Customized conversion tracking and correct tracking of KPIs.