Conversion Tracking Setup Process
Conversion Tracking Setup Process[edit]
1. Request Access[edit]
- Actions: Request access to all necessary ad platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and website management tools.
- Responsible for: PM
2. Discuss Conversion Goals[edit]
- Actions: Clarify with the client which actions they want to track (e.g., form submissions, product purchases, phone calls).
- Responsible for: Artem and/or PM
3. Create a Conversion Strategy[edit]
- Actions: Map out the key events and touchpoints that need to be tracked.
- Responsible for: PPC specialist
4. Tracking Implementation[edit]
- Actions:
- Install base tracking code (e.g., Google Tag, Bing UET) on the website using Google Tag Manager (GTM) or manual implementation.
- Set up event tracking for specific actions such as form submissions, downloads, clicks on phone numbers, or button clicks.
- Configure conversion tags in GTM, linking events to specific triggers to accurately track conversions.
- Set up custom events in GA4 to ensure all key conversion points are recorded**