Editing Conversion Tracking Setup Process

== Request Access to all necessary ad platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and website management tools. ==
Responsible for: PM

== Discuss Conversion Goals with the client, clarifying the actions they want to track (e.g., form submissions, product purchases, phone calls). ==
Responsible for: Artem and/or PM

== Create a Conversion Strategy, mapping out the key events and touchpoints that need to be tracked. ==
Responsible for: PPC specialist

== Install Base Tracking Code (e.g., Google Tag, Bing UET) on the website using Google Tag Manager (GTM) or manual implementation. ==

== Set Up Event Tracking for specific actions such as form submissions, downloads, clicks on phone numbers, or button clicks. ==

== Configure Conversion Tags in GTM, linking events to specific triggers to accurately track conversions. ==

== Set Up Custom Events in GA4, ensuring all key conversion points are recorded in Google Analytics and attributed correctly. ==

== Integrate with Ad Platforms, syncing GA4 and other tools to track conversions in Google Ads, Bing Ads, or Facebook Ads. ==

== Configure Conversion Tracking in Google Ads, setting up conversion actions such as sales, sign-ups, or leads. ==

== Set Up Call Tracking, if applicable, using tools like Google Ads call extensions or third-party call tracking services. ==

== Implement Cross-Domain Tracking if the client’s business spans multiple domains or subdomains, ensuring seamless tracking. ==

== Test Conversion Tracking, ensuring that conversions are being accurately tracked across all platforms. ==

== Set Up Attribution Models, customizing conversion attribution in Google Ads or GA4 based on the client’s needs (e.g., last-click, linear). ==

== Check Real-Time Data, confirming conversions are tracked immediately and accurately. ==

== Set Up Automatic Import of Conversions, ensuring conversions are synced between Google Ads and Google Analytics for easier reporting. ==

Responsible for setting up: PPC specialist

== Deliver the Setup Report, outlining all steps taken, key findings, and recommended next steps for improving conversion performance. ==

Responsible for reporting: PPC specialist

Responsible for delivering: PM

== Deliverable: ==
Customized conversion tracking and correct tracking of KPIs.