SEO Cheklist

Familiarize with the project

Get the details of the client's business, goals, target audience, budgets, and timelines on a call with the client.
Make a project brief and share it with the team, and conduct an introductory meeting with them.
Hold a project introductory meeting with the team to ensure everyone understands the business, its benefits, and its goals.
Distribute SEO responsibilities among team members and assign tasks on the management board.

Get the details of the client's business, goals, target audience, budgets, and timelines on a call with the client.
Make a project brief and share it with the team, and conduct an introductory meeting with them.
Hold a project introductory meeting with the team to ensure everyone understands the business, its benefits, and its goals.
Distribute SEO responsibilities among team members and assign tasks on the management board.

SEO Audit and Analysis

Request necessary initial information
Website link
List of key competitors
Google Search Console
Client's Audit to identify potential blocks and necessary actions for SEO optimization
Conducting a comprehensive audit of the client’s website, including technical SEO, on-page SEO, and off-page SEO.

Conducting a Backlink profile analysis

Monitoring and Reporting

Regularly monitor website performance using tools like Google Analytics, Search Console, Ahrefs, and other SEO tools.
Generate detailed monthly SEO performance reports, including key metrics, analysis, and insights.
Schedule regular review meetings with the client to discuss SEO performance and future strategies.
Continuous Optimization
Continuously optimize the website based on performance data, industry changes, and algorithm updates.
Regularly update and refresh website content to keep it relevant and engaging.
Identify and implement new SEO opportunities, such as voice search optimization, featured snippets, and emerging trends.
Analyze competitors and their strategies to understand the average SEO performance on the market in a particular niche and identify strengths, weaknesses, and opportunities.
Search for relevant keywords for SEO promotion, evaluation from frequency, complexity, and competitiveness.
Keyword clustering according to the structure of the site.

Analyze competitors and their strategies to understand the average SEO performance on the market in a particular niche and identify strengths, weaknesses, and opportunities.
Search for relevant keywords for SEO promotion, evaluation from frequency, complexity, and competitiveness.
Keyword clustering according to the structure of the site.

Strategy Development

Develop a comprehensive SEO strategy based on audit findings, competitor analysis, and keyword research.
Get the strategy approved by the client. Inform the team in the project channel if there are any changes in the strategy.
Allocate responsibilities for strategy implementation to team members and assign appropriate tasks to the management board.

On-Page SEO Optimization

Technical SEO Fixes:

Find and fix broken links leading to 404 pages
The page with the 404 error must have a link to the home or other pages, the text of the inaccessibility of the page, the correct 404 response code, and the presence of counter analytics.

The robots.txt document is a directive for the robots on how the site should be crawled. Check that robots.txt is correct. Check pages disallowed by Robots.txt file
Check that Sitemap.xml is correct.
Are the URLs SEO-friendly?
Is the page secure? (i.e., does it use HTTPs)
Each page should have a header - <h1> tag. The header h1 should be only 1 on the page and placed at the top of the page before the main text. It should contain the most important keywords at the beginning, correspond to the content of the page, and not be too long (up to 8 words). Large texts should preferably be structured using headings h2, h3, etc. Headings h1 must be unique, not repeated within the site.
Pagination is limiting the display of information by dividing it into separate web pages. Page pagination (..2, 3...n) is used to improve site usability and increase page load speed.
According to Google's recommendations, next and prev attributes are placed on pagination pages. They are needed to show search engines that the content of these pages is logically related. Make sure the tags are present on the pagination pages."
Check if images have an “alt” or “title”
Check the correctness of markup
Check the loading speed of the site in desktop and mobile versions.
Check Core Web Vitals score
Check performance score
Optimize images and multimedia
Optimize existing content with targeted keywords, meta tags, headers, and internal linking.
Create high-quality, SEO-friendly content such as blog posts, articles, and landing pages based on keyword research.

Check the site for duplicate pages:

The main site mirror isn’t specified and the mainpage is accessible both as https://site.com/ and https://www.site.com/
The page is accessible both with a slash symbol (/) at the end and without it: site.com/page/ and site.com/page
The page is accessible with both upper-case and lower-case symbols: site.com/PAGE and site.com/page
The page is accessible with both the category specified in the URL and without it: site.com/phone/iphone/ and site.com/iphone/
The page is accessible both with an extension like .html, .htm, .php, .aspx and without one: https://site.com/page and https://site.com/page.php
The page is accessible with a different number of slash symbols in its URL: https://site.com/page/, https://site.com/page/////////////, or https://site.com///page/
The page is accessible with additional symbols in its URL: https://site.com/page/, https://site.com/page/cat/, or https://site.com/page/*

Off-Page SEO Optimization

Develop a link-building strategy targeting high-authority and relevant websites for backlinks.
Create high-quality content tailored for backlink opportunities, such as guest posts, infographics, and shareable resources.
Present the Link Building strategy and backlinks content to the client for feedback and approval.
Acquire high-quality backlinks through various methods such as guest blogging, partnerships, and content syndication.
Conduct outreach to bloggers, influencers, and webmasters to secure backlinks through guest posts, collaborations, and other means.
Regularly monitor the backlink profile to ensure the quality and integrity of acquired backlinks and identify any harmful links.