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Daniliants Ventures/PPC department/PPC Specialist/

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Revision as of 17:51, 24 February 2025 by Dventures (talk | contribs) (Created page with "<h3><b>PPC Specialist</b></h3> <h4><b>Knowledge and Skills:</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">1 year or more experience in a Junior PPC Specialist position</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Systemic thinking, ability to focus on a task and complete it</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Self-educated, self-or...")
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PPC Specialist

Knowledge and Skills:

  • 1 year or more experience in a Junior PPC Specialist position
  • Systemic thinking, ability to focus on a task and complete it
  • Self-educated, self-organization, independence.
  • Google Analytics, Google Ads certificates

Responsibilities:

  • Setting up and managing ads campaigns in Google Ads
  • Keywords selection
  • Ads Creation
  • Setting Google Analytics tags and goals
  • Bid monitoring
  • Maintaining statistics and analyzing the effectiveness of advertising campaigns using Google Analytics tools and Lookerstudio.
  • Focus on the result
  • A/B testing
  • Developing recommendations to increase conversion rates
  • Analyzing the effectiveness of sales sources
  • Informing PM about the promotion process (what is bad and what is good)

Key Performance Indicators (KPIs):

  • Positive client feedback
  • Performance Improvement
  • Successful project management
  • Increase in client budgets
  • Positive customer appreciation
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