SEO Specialist
SEO Specialist
Knowledge and Skills:
- At least 1 year of experience as a Junior SEO Specialist
- Systems thinking, ability to focus on tasks and see them through to completion
- Self-educated, self-organization, and independence
- Google Analytics certification
Responsibilities:
- Executing tasks assigned by an Head of SEO or Project Manager
- Planning link-building strategies
- Planning on-page optimization strategies
- Developing promotion strategies
- Working on the project’s semantic core
- Planning internal linking structures
- On-page website optimization
- Adjusting the robots.txt file
- Optimizing Google Maps campaigns
- Preparing technical specifications for web developers
- Setting up goal tracking (Google Analytics, E-commerce tracking)
- Optimizing website structure
- Monitoring website indexing
- Fixing internal website errors
- Developing recommendations to increase conversion rates
- Implementing a comprehensive strategy for external ranking factors
- Keeping the Project Manager informed about the progress, challenges, deadlines, and costs of SEO activities
- Creating and reviewing the implementation of Title, Keywords, Description, H1 tags
- Monitoring bounce rate and provide recommendations for improvement
- Reviewing and verifying the work of Junior SEO specialists
- Improving CTR in search results and tracking performance metrics in search engines
- Checking the implementation of webmaster tasks and ensuring website functionality
- Periodically writing analytical notes and blog articles for the corporate website
KPIs:
- Growth in organic traffic
- Improved search rankings
- Positive client feedback
- Increased conversion rates
- Improved LTV (Customer Lifetime Value) of the project
- Growth in average order value