Email Marketing Management Process

1. Gathering Background Information

Actions:

• Request business details, all initial information and necessary accesses.
• Define goals and identify target audience.

Deliverable: Obtained access and initial information. Responsible for: Artem and/or PM

2. Email Campaign Planning

Actions:

• Develop an Email marketing plan.
• Allocate the budget.
• Identify the stuff needed to launch the Email campaign.

Deliverable: Email marketing plan with the allocated budget and next steps.

3. Preparing for Launching the Email Campaign

Actions:

• Buy a custom domain for email marketing.
• Point a domain to the email hosting server (we are using Migadu).
• Set up SPF and DKIM records.
• Make a redirect from the custom domain to the client’s website.
• Write a copy for the email campaign.

Deliverable: Prepared stuff for launching campaigns.

4. Launching the Email Campaign

Actions:

• Add emails to the sending tool (tool ⇒ Lemlist).
• Start to warm up emails (tool ⇒ Lemwarm).
• Find and export leads for the campaign (tool ⇒ Apollo).
• Create a campaign in the sending tool (tool ⇒ Lemlist).
• Import leads to the sending tool (tool ⇒ Lemlist).
• Set up sending settings for the campaign.
• Launch the email marketing campaign.

Deliverable: Launched Email campaign.

5. Ongoing Monitoring

Actions:

• Ongoing monitoring of the email campaign.
• Analyzing key email campaign metrics.
• Increasing the number of sending limits for emails.
• Improving the email campaign based on the results.

Deliverable: Ongoing optimized campaigns Responsible for: Email Marketer

6. Monthly Reporting

Actions:

• Generate a monthly report.
• Provide recommendations on future ad strategies.
• Deliver final reports to the client with insights and next steps.

Responsible for:

• Report generation: Analyst
• Strategic recommendations: Email Marketer
• Final delivery: PM

Deliverable: Monthly report document sent to the client