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23 May 2025

  • 13:1813:18, 23 May 2025 Klaviyo E-mail Campaign Creation (hist | edit) [6,484 bytes] Dventures (talk | contribs) (Created page with "== How to create campaign == === Build a new email campaign === '''First of all, navigate to the ‘Campaigns’ section in Klaviyo – all recent campaigns (the data range by default is 30 days) are visible here.''' '''To create a new campaign, click the ‘Create campaign’ button located in the top right corner.''' thumb|center")

22 May 2025

  • 12:5712:57, 22 May 2025 Meta Ads Management Process (hist | edit) [2,661 bytes] Dventures (talk | contribs) (Created page with "# '''Analysis of the current state:''' '''Actions:''' * Request business details, all initial information and necessary accesses. '''Responsible for:''' PM * Audit the client's ad account and existing campaigns. And audit the website upon client's request to define what on the website is affecting the outcome. '''Responsible for:''' Meta specialist * Identify what can be improved in the account and how existing campaigns can be optimised. '''Responsible for:''' Met...")
  • 12:2612:26, 22 May 2025 Meta Audit Process (hist | edit) [2,578 bytes] Dventures (talk | contribs) (Created page with "== Meta Business Manager Audit Checklist == === Access === # Request and confirm access to the Meta Business Manager and all associated ad accounts, pages, catalogues, apps, and pixel data. '''Responsible for:''' PM === Account Setup Review === # Check the Business Info and ensure that all business information is completed and that two-factor authentication is enabled for everyone with BM access. # Confirm that payment methods are connected correctly and that there ar...")
  • 07:4407:44, 22 May 2025 Employee Onboarding Process (hist | edit) [134 bytes] Dventures (talk | contribs) (Created page with "* [https://docs.google.com/spreadsheets/d/1tqvY4CkLxatxgn8_-Q-ptpEcLI4eI_w7okrh2bpUYZM/edit?usp=sharing Employee Onboarding Checklist]")

14 May 2025

  • 15:2115:21, 14 May 2025 Email Marketing Management Process (hist | edit) [2,061 bytes] Dventures (talk | contribs) (Created page with "= Email Campaign Process = == 1. Gathering Background Information == '''Actions:''' * Request business details, all initial information and necessary accesses. * Define goals and identify target audience. '''Deliverable:''' Obtained access and initial information. '''Responsible for:''' Artem and/or PM == 2. Email Campaign Planning == '''Actions:''' * Develop an Email marketing plan. * Allocate the budget. * Identify the stuff needed to launch the Email campaign. '...")
  • 15:1715:17, 14 May 2025 Email Marketing department (hist | edit) [258 bytes] Dventures (talk | contribs) (Created page with "<h2>Email Marketing Processes</h2> * [https://wiki.dventures.agency/index.php/Marketing_Strategy_Creation_Process Email Marketing Management Process]")
  • 14:5914:59, 14 May 2025 Conversion Tracking Setup Process (hist | edit) [1,090 bytes] Dventures (talk | contribs) (Created page with "== Request Access to all necessary ad platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and website management tools. == Responsible for: PM == Discuss Conversion Goals with the client, clarifying the actions they want to track (e.g., form submissions, product purchases, phone calls). == Responsible for: Artem and/or PM == Create a Conversion Strategy, mapping out the key events and touchpoints that need to be tracked. == Responsible for: PPC specialist == Install...")
  • 14:5414:54, 14 May 2025 General Marketing Process (hist | edit) [8,776 bytes] Dventures (talk | contribs) (Created page with "= General Marketing Process = == 1. Client Introduction and Initial Consultation == === a. Client Inquiry === '''Actions''': Receiving an inquiry via the website, email, phone, or in person. '''Deliverable''': Confirm receipt and schedule a kickoff meeting. === b. Kickoff Meeting === '''Objective''': Understand the client's business, goals, and expectations. '''Actions''': Discuss the client's goals, business, target audience, budget, and timeline. Send the Market...")
  • 14:3714:37, 14 May 2025 Launch Campaign Process (hist | edit) [6,328 bytes] Dventures (talk | contribs) (Created page with "== 1. Familiarizing with the project == === a. Client Onboarding === * '''Objective:''' Understand the client's business, goals, and expectations. * '''Actions:''' Discuss the client's goals, business, target audience, budget, and timeline. Send the [https://forms.gle/usX21Eqf2abHrFdf7 Marketing Client Intake Questionnaire] for more detailed client information. * '''Deliverable:''' Detailed information about the client's goals and expectations. * '''Responsible for:'''...")
  • 08:5208:52, 14 May 2025 Looker Studio Dashboard Creation Process (hist | edit) [708 bytes] Dventures (talk | contribs) (Created page with "== Dashboard Setup Process == # Identify the client’s request and goals. '''Responsible for:''' Artem # Define the main KPIs, data sources and tools that should be visualised. '''Responsible for:''' Analyst # Request accesses to the client’s Google Analytics, Google Search Console and other tools. '''Responsible for:''' PM # Connect all data sources to the Looker Studio Dashboard. '''Responsible for:''' Analyst # Create a dashboard with KPIs visualisatio...")
  • 08:4908:49, 14 May 2025 Marketing Strategy Creation Process (hist | edit) [2,139 bytes] Dventures (talk | contribs) (Created page with "# Determine the client's goals and their request. '''Responsible for:''' Artem ## Request business details, all initial information and necessary accesses. '''Responsible for:''' Artem or PM ## Conduct thorough research of the industry, competitors, and/or target audience upon client request. '''Responsible for:''' Marketing team ## Analyze the client's existing strategy and sales funnel. '''Responsible for:''' Marketing team ## Analyze competitors’ SEO and PPC str...")
  • 08:3908:39, 14 May 2025 PPC Campaign Management Process (hist | edit) [2,061 bytes] Dventures (talk | contribs) (Created page with "== 1. Analysis of the current state == '''Actions:''' * Request business details and initial information. '''Responsible for:''' PM * Set up or audit the client’s Google/Bing ad accounts. '''Responsible for:''' PPC specialist '''Deliverable:''' Obtained access and initial information. == 2. Preparing to launch and optimize campaigns == '''Actions:''' * Conduct keyword research based on client goals and market trends. * Define the target audience segments. *...")

29 April 2025

  • 13:1013:10, 29 April 2025 Marketing processes (hist | edit) [658 bytes] Dventures (talk | contribs) (Created page with "123")
  • 11:5911:59, 29 April 2025 Document Creation Guidelines & Formatting Rules (hist | edit) [19,218 bytes] Dventures (talk | contribs) (Created page with "== 1. Overview: Who These Rules Apply To == These rules apply to '''all team members''' who create or contribute to documents related to Daniliants Ventures, client work, and internal projects. They include full-time employees, freelancers, and any external collaborators who help produce or finalize deliverables. === Key Requirements: === * '''All important documents''' — client-facing, branded, or integral to company operations — '''must be created and owned''' wi...")
  • 09:4209:42, 29 April 2025 Company Values and Culture (hist | edit) [2,634 bytes] Dventures (talk | contribs) (Created page with "''At Daniliants Ventures, our greatest asset is our people. We embark on this journey shoulder to shoulder, united by common goals. Our work policy is built on trusting relationships.'' ''We aspire for Daniliants Ventures to be more than just a workplace — it's a home. Our team is a family where envy, lies, and unhealthy competition have no place. Instead, we value honesty, openness, readiness to support, and a willingness to share knowledge.'' ''We prioritize creati...")
  • 09:4109:41, 29 April 2025 Company Mission, Vision & Values (hist | edit) [1,929 bytes] Dventures (talk | contribs) (Created page with "📌 ''In a world where technology, marketing, and business coaching strategies converge, we hold a unique position. We are not just a marketing agency, not just a technology company, and not just business consultants. We are a team convinced of the power of the perfect combination of technology, digital marketing and business understanding. We strive for providing holistic solutions so that our clients have the best tools, assets and platforms to grow your business.''...")
  • 09:3509:35, 29 April 2025 Security Policy (hist | edit) [6,414 bytes] Dventures (talk | contribs) (Created page with "💡 **Data security** stands as one of the utmost priorities in our operations, especially considering our close collaboration with clients who entrust us with access to their advertising accounts and confidential information. Adhering to high security standards is not just a requirement but an integral part of our professional responsibility. Each of us has access to valuable information trusted to us by our clients. Observing security rules helps us maintain our clie...")
  • 09:1609:16, 29 April 2025 Daniliants Ventures Rules & Regulations (hist | edit) [7,461 bytes] Dventures (talk | contribs) (Created page with "== Rules & Regulations == These Rules & Regulations are designed to regulate work processes and relationships within the team and to improve them. By reading these Rules & Regulations, you agree to comply with them. == Workflow == * All team members are committed to following an improved workflow and the rules governing it. * The workflow is scrum-based. Everything is broken down into sprints. Each sprint lasts one week. * If the project has strict deadlines, we estim...")
  • 08:3108:31, 29 April 2025 Vacation & Sick Leave Policy (hist | edit) [7,137 bytes] Dventures (talk | contribs) (Created page with "== General Terms == * This policy applies to employees employed on a full-time basis. * Each employee is entitled to '''20 days of paid vacation per year.''' * Every leave taken by an employee must be documented and/or marked on the company calendar. * If the '''days of leave used are not documented''' due to the employee's fault (failure to notify the responsible party — the employee must inform the responsible person about the use of paid vacation before submitti...")
  • 08:2608:26, 29 April 2025 Essential info (hist | edit) [1,205 bytes] Dventures (talk | contribs) (Created page with "* [https://wiki.dventures.agency/index.php/Benefits_Policy Benefits Policy]")
  • 08:2208:22, 29 April 2025 Benefits Policy (hist | edit) [1,715 bytes] Dventures (talk | contribs) (Created page with "== Employee Benefits at Daniliants Ventures == * '''20 days of paid vacation''' and '''10 days of sick leave''' (See: [Vacation and Sick Leave Policy here]) * '''Champion of the Week:''' 💡 Every Monday, the best employee of the previous week is chosen. Team members nominate candidates based on merit and performance. If there are multiple candidates, a spinning wheel is used to determine the winner. The Champion receives a +$25 bonus to their sala...")
  • 07:5707:57, 29 April 2025 Copywriting department (hist | edit) [118 bytes] Dventures (talk | contribs) (Created page with "<h2>Copywriting Processes</h2> * [https://wiki.dventures.agency/index.php/Copywriting_templates Copywriting templates]")
  • 07:5707:57, 29 April 2025 Copywriting templates (hist | edit) [253 bytes] Dventures (talk | contribs) (Created page with "* [https://docs.google.com/document/d/1mjvNkZmpW2NA5UJ0SkpOYP_0N4ryDb2tPpUQQICMZyU/edit?usp=drive_link SEO Optimized Blog Posts] * [https://docs.google.com/document/d/12ryk2ppusYMkaSO1UFDSqhQu3QlfBJhJbBCqhPXygdY/edit?usp=drive_link Website Page Content]")
  • 07:5207:52, 29 April 2025 PPC templates: (hist | edit) [228 bytes] Dventures (talk | contribs) (Created page with "* [https://docs.google.com/document/d/1BDMcNu-cMXvqFaLgF_itsobFaIP_kMOoB8AjLatpTew/edit?usp=drive_link Meta Ads] * [https://docs.google.com/spreadsheets/d/1eLkzTYpiywiNlO7IigzVaZQQ10ESCH54BB7vmWZYcjw/edit?usp=sharing Google Ads]")
  • 07:3407:34, 29 April 2025 Report Templates (hist | edit) [426 bytes] Dventures (talk | contribs) (Created page with "* [https://docs.google.com/presentation/d/1XIDRwswa5--9dtDL1cmpsiJJAJqU-T0fLhVl8Xz8PGk/edit?usp=drive_link Monthly reports] * [https://www.canva.com/design/DAGi1sGSbmU/ctbWcM5vtXpn-X0Doojuxg/edit?utm_content=DAGi1sGSbmU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton Annual reports] * [https://docs.google.com/document/d/15muKRqfXIIFXL--aeeYzM8JoLLrUWxaFesG-L3a9HVQ/edit?usp=drive_link Small special reports]")
  • 07:3007:30, 29 April 2025 SEO templates (hist | edit) [490 bytes] Dventures (talk | contribs) (Created page with "* [https://docs.google.com/spreadsheets/d/1IALsZ7AONyP350R33JEiw40LqTF1StTQLRnlSvVkgqE/edit?usp=drive_link KPI's reports] * [https://docs.google.com/spreadsheets/d/1_KNXfbacHVJuoUkTL3HLA3HOzObh5Sdtkt05PoiLw6Y/edit?usp=drive_link Tech SEO Audits] * [https://docs.google.com/document/d/1UdRWBgamW-OIHHV2fzThgUDiFCOiZ05qCcaVVD6NLco/edit?usp=drive_link SEO Analysis] * [https://docs.google.com/spreadsheets/d/1wVqDt7H9rgeQlpfj6GnehpL7oQTCGcBV2JRHSD6fEbE/edit?usp=drive_link Other...")

28 April 2025

  • 13:4313:43, 28 April 2025 How to Set Up GA4: A Complete Step-by-Step Guide (hist | edit) [5,618 bytes] Dventures (talk | contribs) (Created page with "<h3 id="h-1-create-a-ga4-account">1. Create a GA4 Account</h3> <p>You need a Google Analytics account to set up GA4. If you don’t already have one, go to<a href="https://analytics.google.com/">https://analytics.google.com/</a><span> </span>and log in to your Google account.</p> <p id="h-1-create-a-ga4-account"><span>After logging in, click the gear icon on the left sidebar to access the “</span> <strong>Admin</strong><span>” settings.</span></p> ...")

13 March 2025

  • 14:0314:03, 13 March 2025 Useful Links (hist | edit) [437 bytes] Dventures (talk | contribs) (Created page with "*[https://www.youtube.com/watch?v=mKu6FI53BxE&ab_channel=AnalyticsMania-GoogleAnalytics%26TagManager Google Analytics 4 tutorial for beginners (2025)] *[https://www.youtube.com/@LovesData LovesData] Learn how to use Google Analytics, Google Tag Manager, Google Ads, and Looker Studio. *[https://www.youtube.com/@AhrefsCom Ahrefs] Youtube channel. Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing.")

12 March 2025

  • 13:0713:07, 12 March 2025 Google Analytics (hist | edit) [300 bytes] Dventures (talk | contribs) (Created page with "<p>This is a [https://drive.google.com/file/d/1fNQy7XpPu6zlzXm3Wk75TAOtADuhpP19/view Google Analytics video] tutorial. After watching it, you will learn how to use it correctly, what data is there, how to collect this data, how to configure it, and how to use this analytics for work and reports.</p>")
  • 12:4512:45, 12 March 2025 Google Search Console + Ahrefs (hist | edit) [288 bytes] Dventures (talk | contribs) (Created page with "<p>This is a [https://drive.google.com/file/d/1HlbQTaLEs99RpaFgzFyRlI6qRFFgYkWK/view video tutorial] about such tools as Google Search Console and Ahrefs. How to use them correctly, what data is available there and what you need to watch to collect information for work, reports, etc.</p>")
  • 12:2912:29, 12 March 2025 Analytics (hist | edit) [1,102 bytes] Dventures (talk | contribs) (Created page with "<h2>Work Processes</h2> [https://wiki.dventures.agency/index.php/Monthly_Reports Monthly Reports]")
  • 12:2412:24, 12 March 2025 Monthly Reports (hist | edit) [295 bytes] Dventures (talk | contribs) (Created page with "<p>This is a [https://drive.google.com/file/d/1BzYZ_pTD4yVblQEttfAnB4W5htYtYlp-/view video guide] that will help you learn how to create monthly reports. They are created in the first week of the new month for the previous month. Reports can be removed depending on the needs of the clients.</p>") originally created as "Work Processes"

6 March 2025

  • 11:5111:51, 6 March 2025 Project Handover (hist | edit) [1,070 bytes] Dventures (talk | contribs) (Created page with "<p><span style="font-weight: 400;">As a separate task (under each project), write a full description of the project</span></p> <p></p> <p><span style="font-weight: 400;">Format:</span></p> <p></p> <p><span style="font-weight: 400;">All agreements with the client (what customizations we make, what channels we connect, what regions are in operation, what budgets, etc.)</span></p> <p><span style="font-weight: 400;">Specifics of the project (e.g., approval of semantic core o...")
  • 11:4411:44, 6 March 2025 Transfer of Tasks Before Vacation (hist | edit) [2,431 bytes] Dventures (talk | contribs) (Created page with "<h2><span style="font-weight: 400; font-family: 'Arial', san-serif;">Head of PPC</span></h2> <p><span style="font-weight: 400;">Transfer tasks to the responsible PPC specialist. As a separate task, we make a list of our projects with tasks set for the time of vacation. Format:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Project name</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Re...")
  • 11:1511:15, 6 March 2025 PPC Audit Process (hist | edit) [2,377 bytes] Dventures (talk | contribs) (Created page with "<ol> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Request Access</span><span style="font-weight: 400;"> to PPC platforms like Google Ads, Bing Ads, and any other accounts the client is using.<br /></span><b>Responsible for: </b><span>PM<br /><br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Review Account Structure</span><span style="font-weight: 400;">, ensuring campaigns and ad groups are pro...")
  • 09:0609:06, 6 March 2025 Checklist for Transferring Tasks Before Vacation (hist | edit) [2,023 bytes] Dventures (talk | contribs) (Created page with "<h3><span style="font-weight: 400;">Head of SEO</span></h3> <p></p> <p><span style="font-weight: 400;">While I am on vacation, responsible for:</span></p> <p><span style="font-weight: 400;">Name of tasks - @SlackAddress</span></p> <p></p> <p><i><span style="font-weight: 400;">For example</span></i></p> <p><span style="font-weight: 400;">Website audits - @JaneDoe</span></p> <p></p> <p><span style="font-weight: 400;">Transfer tasks to the responsible SEO Specialist. It is...")
  • 08:2408:24, 6 March 2025 Project Transfer Checklist (Relieve a Specialist's Load or Dismissal) (hist | edit) [1,397 bytes] Dventures (talk | contribs) (Created page with "<h1><span style="font-weight: 400;">Project Transfer Checklist (Relieve a Specialist's Load or Dismissal)</span></h1> <h3><span style="font-weight: 400;">Project handover</span></h3> <p></p> <p><span style="font-weight: 400;">Before transferring the project to another responsible person, a project summary should be prepared separately. The summary should include:</span></p> <p></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">All agre...")

5 March 2025

  • 16:5616:56, 5 March 2025 SEO Cheklist (hist | edit) [11,694 bytes] Dventures (talk | contribs) (Created page with "<h3><span class="mw-headline" id="SEO_Audit_and_Analysis"><span>Familiarize with the project</span></span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Get the details of the client's business, goals, target audience, budgets, and timelines on a call with the client.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Make a project brief and share it with the team, and conduct an introductory...")
  • 16:0816:08, 5 March 2025 SEO Audit Process (hist | edit) [8,402 bytes] Dventures (talk | contribs) (Created page with "<h1><span style="font-weight: 400;">SEO Audit Process</span></h1> <p><b>1. Obtaining Necessary Access:</b></p> <p><b></b></p> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Action:</b> <span style="font-weight: 400;">Request Access to necessary tools like Google Search Console and any third-party SEO tools the client uses.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable:</b><span style="font-weight: 400;"> Obtained access and initial...")
  • 12:2712:27, 5 March 2025 SEO Internal Optimization (hist | edit) [12,583 bytes] Dventures (talk | contribs) (Created page with "<h1><span style="font-weight: 400;">Internal SEO Optimization</span></h1> <h2><span style="font-weight: 400;">1. Make a backup of the site before the start of work</span></h2> <p><span style="font-weight: 400;">Put a task on the webmaster to backup the site before starting work.</span></p> <h2><span style="font-weight: 400;">2. Collect Semantic Core and cluster it, define landing pages, and add a link to the relevance table in the project registry.</span></h2> <p><span s...") originally created as "Seo internal optimization"

24 February 2025

  • 17:5217:52, 24 February 2025 Daniliants Ventures/PPC department/Senior PPC Specialist/ (hist | edit) [2,159 bytes] Dventures (talk | contribs) (Created page with "<h3><b>Senior PPC Specialist</b></h3> <h4><b>Knowledge and Skills:</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">More than two years of experience in PPC</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">High analytical skills</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Experience with large websites, managing a large number of ad campaigns.</s...")
  • 17:5117:51, 24 February 2025 Daniliants Ventures/PPC department/PPC Specialist/ (hist | edit) [2,804 bytes] Dventures (talk | contribs) (Created page with "<h3><b>PPC Specialist</b></h3> <h4><b>Knowledge and Skills:</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">1 year or more experience in a Junior PPC Specialist position</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Systemic thinking, ability to focus on a task and complete it</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Self-educated, self-or...")
  • 17:4917:49, 24 February 2025 Daniliants Ventures/PPC department/Junior PPC Specialist/ (hist | edit) [1,859 bytes] Dventures (talk | contribs) (Created page with "<h3><b>Junior PPC Specialist</b></h3> <h4><b>Knowledge and Skills:</b></h4> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Knows what SEO, PPC, internet marketing, and their main goals for the client.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Self-educated, self-organized, and responsible.</span></li> </ul> <p></p> <h4><b>Responsibilities:</b></h4> <ul> <li style="font-weight: 400;"...")
  • 17:4617:46, 24 February 2025 Daniliants Ventures/PPC department/ (hist | edit) [1,267 bytes] Dventures (talk | contribs) (Created page with "<h2><strong>PPC Specialist Knowledge and Skills</strong></h2> <p>Senior PPC Specialist</p> <p>PPC Specialist</p> <p>Junior PPC Specialist</p>")
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