Marketing Strategy Creation Process

1. Determine the client's goals and their request.

Responsible for: Artem

1. 1. Request business details, all initial information and necessary accesses.

Responsible for: Artem or PM

1. 1. Conduct thorough research of the industry, competitors, and/or target audience upon client request.

Responsible for: Marketing team

1. 1. Analyze the client's existing strategy and sales funnel.

Responsible for: Marketing team

1. 1. Analyze competitors’ SEO and PPC strategies to identify strengths, weaknesses, and opportunities.

Responsible for: SEO and PPC specialists

1. 1. Audit the client's website, social media, Meta and Google ad accounts, as well as an SEO audit to identify growth opportunities, blocks, and necessary actions for promotion start.

Responsible for: SEO, PPC, Meta and SMM specialists, Analyst

1. 1. Develop a comprehensive marketing strategy that aligns with the client's requests and goals, including budgets, key performance indicators (KPIs), and timelines/roadmaps. This may include SEO, paid ads on major platforms (Meta, Google, Bing), email and influencer marketing, website and social media improvements, and other ideas and recommendations to support client growth.

Responsible for: Marketing team

1. 1. Create a doc and/or presentation with audit findings, comprehensive growth plan, timelines and next steps.

Responsible for: Marketing team

1. 1. Send the ready document to the responsible person for final review.

Responsible for review: Artem or PM

1. 1. Send the deliverables to the client.

Responsible for: PM

Deliverable:

A documented marketing strategy with audit results, timelines, next steps and all related documents.