SEO Audit Process

1. Obtaining Necessary Access:

Action: Request Access to necessary tools like Google Search Console and any third-party SEO tools the client uses.
Deliverable: Obtained access and initial information.
Responsible for: PM

2. Analysing technical SEO:

Actions:

Conduct a Technical SEO Analysis, checking for issues with meta tags, header tags, XML sitemaps, robots.txt, and site speed.
Check Website Indexing to ensure all relevant pages are indexed by search engines.
Analyze the URL Structure to verify that URLs are SEO-friendly and properly structured.
Examine Schema Markup and structured data to ensure proper integration for rich snippets and SERP enhancements.
Review the Internal Linking Strategy, checking for broken links, orphaned pages, and poor anchor text.
Evaluate Website Speed and Performance using tools like Google PageSpeed Insights, ensuring fast load times and mobile optimization.
Deliverable: Table with the list of tech issues that should be fixed
Responsible for: SEO specialist

3. Analysing On-Page SEO:

Action: Audit On-Page SEO, reviewing keyword usage, title tags, meta descriptions, headers, and alt text.
Deliverable: Table with the list of on-page issues that should be fixed
Responsible for: SEO specialist

4. Analysing Website Content:

Action: Analyze Content for Relevance, checking for duplicate content, keyword cannibalization, and content gaps.
Deliverable: List of content issues that should be fixed.
Responsible for: SEO specialist

5. Analysing Off-Page SEO:

Action: Conduct Off-Page SEO Analysis, focusing on backlinks, domain authority, and referral traffic.
Deliverable: List of detected external links.
Responsible for: SEO specialist

6. Analysing Competitors:

Action: Review Competitor SEO Performance, identifying keyword gaps and backlink opportunities.
Deliverable: Table with the detailed competitor’s performance.
Responsible for: SEO specialist

7. Analysing UI/UX:

Actions:

Check Mobile-Friendliness by reviewing how the site performs on different mobile devices.
Analyze UX by reviewing bounce rates, page depth, and user navigation paths.
Deliverable: List of bugs that should be fixed.
Responsible for: SEO specialist

8. Checking the Site Security:

Action: Check Site Security, making sure HTTPS is used, and that SSL certificates are properly configured.
Deliverable: List of issues that should be fixed.
Responsible for: SEO specialist

9. Auditing Local SEO:

10. Checking Social Signals:

Action: Review Social Signals to see how the website is shared on social media and its impact on traffic.
Deliverable: List of issues that should be fixed.
Responsible for: SEO specialist

11. Reporting:

Actions:

Create a Comprehensive Audit Report, documenting findings and recommendations for each section.
Provide Actionable SEO Recommendations, including prioritized tasks for the client to implement.
Deliverable: Doc with audit results + presentation, if needed.
Responsible for: SEO specialist

12. Delivering:

Action: Deliver the Report to the client in a Google Doc or PDF format for review and feedback.
Deliverable: Email with SEO audit report.
Responsible for: PM