SEO Specialist: Difference between revisions

Latest revision as of 13:08, 7 February 2025

SEO Specialist

Knowledge and Skills:

At least 1 year of experience as a Junior SEO Specialist
Systems thinking, ability to focus on tasks and see them through to completion
Self-educated, self-organization, and independence
Google Analytics certification

Responsibilities:

Executing tasks assigned by an Head of SEO or Project Manager
Planning link-building strategies
Planning on-page optimization strategies
Developing promotion strategies
Working on the project’s semantic core
Planning internal linking structures
On-page website optimization
Adjusting the robots.txt file
Optimizing Google Maps campaigns
Preparing technical specifications for web developers
Setting up goal tracking (Google Analytics, E-commerce tracking)
Optimizing website structure
Monitoring website indexing
Fixing internal website errors
Developing recommendations to increase conversion rates
Implementing a comprehensive strategy for external ranking factors
Keeping the Project Manager informed about the progress, challenges, deadlines, and costs of SEO activities
Creating and reviewing the implementation of Title, Keywords, Description, H1 tags
Monitoring bounce rate and provide recommendations for improvement
Reviewing and verifying the work of Junior SEO specialists
Improving CTR in search results and tracking performance metrics in search engines
Checking the implementation of webmaster tasks and ensuring website functionality
Periodically writing analytical notes and blog articles for the corporate website

KPIs:

Growth in organic traffic
Improved search rankings
Positive client feedback
Increased conversion rates
Improved LTV (Customer Lifetime Value) of the project
Growth in average order value

@@ Line 3: / Line 3: @@
 <ul>
 <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">At least 1 year of experience as a Junior SEO Specialist</span></li>
-<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Systematic thinking, ability to focus on tasks and see them through to completion</span></li>
+<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Systems thinking, ability to focus on tasks and see them through to completion</span></li>
-<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Self-learning, self-organization, and independence</span></li>
+<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Self-educated, self-organization, and independence</span></li>
-<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Google Analytics IQ certification</span></li>
+<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Google Analytics certification</span></li>
 </ul>
 <h4><b>Responsibilities:</b></h4>
@@ Line 27: / Line 27: @@
 <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keeping the Project Manager informed about the progress, challenges, deadlines, and costs of SEO activities</span></li>
 <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Creating and reviewing the implementation of Title, Keywords, Description, H1 tags</span></li>
-<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monitoring bounce rate and providing recommendations to reduce it</span></li>
+<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monitoring bounce rate and provide recommendations for improvement</span></li>
 <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reviewing and verifying the work of Junior SEO specialists</span></li>
 <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improving CTR in search results and tracking performance metrics in search engines</span></li>