SEO Audit Process

1. Obtaining Necessary Access:

• Action: Request Access to necessary tools like Google Search Console and any third-party SEO tools the client uses.
• Deliverable: Obtained access and initial information.
• Responsible for: PM
  

2. Analysing technical SEO:

Actions: 

• Conduct a Technical SEO Analysis, checking for issues with meta tags, header tags, XML sitemaps, robots.txt, and site speed.
• Check Website Indexing to ensure all relevant pages are indexed by search engines.
• Analyze the URL Structure to verify that URLs are SEO-friendly and properly structured.
• Examine Schema Markup and structured data to ensure proper integration for rich snippets and SERP enhancements.
• Review the Internal Linking Strategy, checking for broken links, orphaned pages, and poor anchor text.
• Evaluate Website Speed and Performance using tools like Google PageSpeed Insights, ensuring fast load times and mobile optimization.
• Deliverable: Table with the list of tech issues that should be fixed 
• Responsible for: SEO specialist

3. Analysing On-Page SEO:

• Action: Audit On-Page SEO, reviewing keyword usage, title tags, meta descriptions, headers, and alt text.
• Deliverable: Table with the list of on-page issues that should be fixed 
• Responsible for: SEO specialist
  
  

4. Analysing Website Content:

• Action: Analyze Content for Relevance, checking for duplicate content, keyword cannibalization, and content gaps.
• Deliverable: List of content issues that should be fixed. 
• Responsible for: SEO specialist
  

5. Analysing Off-Page SEO:

• Action: Conduct Off-Page SEO Analysis, focusing on backlinks, domain authority, and referral traffic.
• Deliverable: List of detected external links.
• Responsible for: SEO specialist
  
  

6. Analysing Competitors:

• Action: Review Competitor SEO Performance, identifying keyword gaps and backlink opportunities.
• Deliverable: Table with the detailed competitor’s performance. 
• Responsible for: SEO specialist

7. Analysing UI/UX:

Actions: 

• Check Mobile-Friendliness by reviewing how the site performs on different mobile devices.
• Analyze UX by reviewing bounce rates, page depth, and user navigation paths.
• Deliverable: List of bugs that should be fixed. 
• Responsible for: SEO specialist
  
  

8. Checking the Site Security:

• Action: Check Site Security, making sure HTTPS is used, and that SSL certificates are properly configured.
• Deliverable: List of issues that should be fixed. 
• Responsible for: SEO specialist

9. Auditing Local SEO:

• Action: Audit Local SEO Factors, such as Google My Business.
• Deliverable: List of issues that should be fixed. 
• Responsible for: SEO specialist
  
  

10. Checking Social Signals:

• Action: Review Social Signals to see how the website is shared on social media and its impact on traffic.
• Deliverable: List of issues that should be fixed. 
• Responsible for: SEO specialist
  
  

11. Reporting:

Actions: 

• Create a Comprehensive Audit Report, documenting findings and recommendations for each section.
• Provide Actionable SEO Recommendations, including prioritized tasks for the client to implement.
• Deliverable: Doc with audit results + presentation, if needed. 
• Responsible for: SEO specialist
  
  

12. Delivering:

• Action: Deliver the Report to the client in a Google Doc or PDF format for review and feedback.
• Deliverable: Email with SEO audit report. 
• Responsible for: PM