Marketing Strategy Creation Process: Difference between revisions
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Determine the client's goals and their request. | Determine the client's goals and their request. | ||
'''Responsible for:''' Artem | '''Responsible for:''' Artem | ||
Request business details, all initial information and necessary accesses. | Request business details, all initial information and necessary accesses. | ||
'''Responsible for:''' Artem or PM | '''Responsible for:''' Artem or PM | ||
Conduct thorough research of the industry, competitors, and/or target audience upon client request. | Conduct thorough research of the industry, competitors, and/or target audience upon client request. | ||
'''Responsible for:''' Marketing team | '''Responsible for:''' Marketing team | ||
Analyze the client's existing strategy and sales funnel. | Analyze the client's existing strategy and sales funnel. | ||
'''Responsible for:''' Marketing team | '''Responsible for:''' Marketing team | ||
Analyze competitors’ SEO and PPC strategies to identify strengths, weaknesses, and opportunities. | Analyze competitors’ SEO and PPC strategies to identify strengths, weaknesses, and opportunities. | ||
'''Responsible for:''' SEO and PPC specialists | '''Responsible for:''' SEO and PPC specialists | ||
Audit the client's website, [https://docs.google.com/document/u/0/d/1mpigTz332D3E9Vf4vAPJXFTPj9-gVGY4ez5afamgpFI/edit social media], [https://docs.google.com/document/u/0/d/1arCOerqF1bA7cgLlPnW0qz-XpsN5vTUVEEVvV1ksavo/edit Meta] and [https://docs.google.com/document/u/0/d/1M7nkJhbhXKDnAd3PuIScazNgRE5_WGxf6gobTV5Iigo/edit Google] ad accounts, as well as an [https://docs.google.com/document/u/0/d/1KXLBg0pR4G3o1WYLLjDka3QeJJ89gtd3f1Xv_FUffoU/edit SEO audit] to identify growth opportunities, blocks, and necessary actions for promotion start. | Audit the client's website, [https://docs.google.com/document/u/0/d/1mpigTz332D3E9Vf4vAPJXFTPj9-gVGY4ez5afamgpFI/edit social media], [https://docs.google.com/document/u/0/d/1arCOerqF1bA7cgLlPnW0qz-XpsN5vTUVEEVvV1ksavo/edit Meta] and [https://docs.google.com/document/u/0/d/1M7nkJhbhXKDnAd3PuIScazNgRE5_WGxf6gobTV5Iigo/edit Google] ad accounts, as well as an [https://docs.google.com/document/u/0/d/1KXLBg0pR4G3o1WYLLjDka3QeJJ89gtd3f1Xv_FUffoU/edit SEO audit] to identify growth opportunities, blocks, and necessary actions for promotion start. | ||
'''Responsible for:''' SEO, PPC, Meta and SMM specialists, Analyst | '''Responsible for:''' SEO, PPC, Meta and SMM specialists, Analyst | ||
Develop a comprehensive marketing strategy that aligns with the client's requests and goals, including budgets, key performance indicators (KPIs), and timelines/roadmaps. This may include SEO, paid ads on major platforms (Meta, Google, Bing), email and influencer marketing, website and social media improvements, and other ideas and recommendations to support client growth. | Develop a comprehensive marketing strategy that aligns with the client's requests and goals, including budgets, key performance indicators (KPIs), and timelines/roadmaps. This may include SEO, paid ads on major platforms (Meta, Google, Bing), email and influencer marketing, website and social media improvements, and other ideas and recommendations to support client growth. | ||
'''Responsible for:''' Marketing team | '''Responsible for:''' Marketing team | ||
Create a [https://docs.google.com/document/u/0/d/1xM3vo57QUJPEmqrTQxcaflQNGr_BIfisVoEMT_Y3xyU/edit doc] and/or presentation with audit findings, comprehensive growth plan, timelines and next steps. | Create a [https://docs.google.com/document/u/0/d/1xM3vo57QUJPEmqrTQxcaflQNGr_BIfisVoEMT_Y3xyU/edit doc] and/or presentation with audit findings, comprehensive growth plan, timelines and next steps. | ||
'''Responsible for:''' Marketing team | '''Responsible for:''' Marketing team | ||
Send the ready document to the responsible person for final review. | Send the ready document to the responsible person for final review. | ||
'''Responsible for review:''' Artem or PM | '''Responsible for review:''' Artem or PM | ||
Send the deliverables to the client. | Send the deliverables to the client. | ||
'''Responsible for:''' PM | '''Responsible for:''' PM | ||
===Deliverable:=== | ===Deliverable:=== | ||
A documented marketing strategy with audit results, timelines, next steps and all related documents. | A documented marketing strategy with audit results, timelines, next steps and all related documents. | ||
Latest revision as of 14:18, 23 May 2025
Determine the client's goals and their request.
Responsible for: Artem
Request business details, all initial information and necessary accesses.
Responsible for: Artem or PM
Conduct thorough research of the industry, competitors, and/or target audience upon client request.
Responsible for: Marketing team
Analyze the client's existing strategy and sales funnel.
Responsible for: Marketing team
Analyze competitors’ SEO and PPC strategies to identify strengths, weaknesses, and opportunities.
Responsible for: SEO and PPC specialists
Audit the client's website, social media, Meta and Google ad accounts, as well as an SEO audit to identify growth opportunities, blocks, and necessary actions for promotion start.
Responsible for: SEO, PPC, Meta and SMM specialists, Analyst
Develop a comprehensive marketing strategy that aligns with the client's requests and goals, including budgets, key performance indicators (KPIs), and timelines/roadmaps. This may include SEO, paid ads on major platforms (Meta, Google, Bing), email and influencer marketing, website and social media improvements, and other ideas and recommendations to support client growth.
Responsible for: Marketing team
Create a doc and/or presentation with audit findings, comprehensive growth plan, timelines and next steps.
Responsible for: Marketing team
Send the ready document to the responsible person for final review.
Responsible for review: Artem or PM
Send the deliverables to the client.
Responsible for: PM
Deliverable:[edit]
A documented marketing strategy with audit results, timelines, next steps and all related documents.