Launch Campaign Process

1. Familiarizing with the project

a. Client Onboarding

• Objective: Understand the client's business, goals, and expectations.
• Actions: Discuss the client's goals, business, target audience, budget, and timeline. Send the Marketing Client Intake Questionnaire for more detailed client information.
• Deliverable: Detailed information about the client's goals and expectations.
• Responsible for: Artem

b. Introduce the Project to the Team

• Actions: Share the project brief with the team and conduct an introductory meeting with them.
• Deliverable: Team familiarized with the project
• Responsible for: PM

c. Appointing Responsibilities

• Actions: Distribute campaign launch responsibilities among team members and assign tasks on the management board.
• Deliverable: Assigned tasks on the management board.
• Responsible for: PM

2. Campaign Planning

a. Obtaining Necessary Access and Initial Information

• Action: Request necessary audit access, website and social media links, a list of key competitors, etc.
• Deliverable: Obtained access and initial information.
• Responsible for: PM

b. Market Research

• Action: Conduct thorough research of the industry, competitors, and/or target audience upon client request.
• Deliverable: Report on research findings and conclusions to justify the campaign strategy.
• Responsible for: Marketing team

c. Client Audit

• Actions: Audit the client's website, social media, and ad accounts to identify potential blocks and necessary actions for promotion start.
• Deliverable: Document with audit results
• Responsible for: PPC and Meta Specialist

d. PPC Planning

• Actions: Develop a comprehensive PPC plan that aligns with the client's requests and goals, including budgets, KPIs, and timelines. This may include Meta Ads, Google Ads, Bing Ads, LinkedIn Ads, Reddit Ads, and TikTok Ads.
• Deliverable: Document with a PPC Plan
• Responsible for: PPC and Meta Specialist

Client Approval

• Action: Present the PPC Plan to the client for feedback and approval.
• Deliverable: Approved PPC Plan with any necessary revisions completed.
• Responsible for: Artem

3. Account Setup and Configuration

a. Platform Account Setup

• Actions: Obtain or create access to Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads, Bing Ads, Google My Business, Google Analytics, Microsoft Clarity, and social media accounts.
• Deliverable: Permissions for necessary platforms and tools.
• Responsible for: PM

b. Requesting Launch Information

• Actions: Request photos, videos, logos, brand guidelines, and tone of voice if available for creatives and texts. Request promotion details (terms, duration, promotional items, promo code), existing audiences, and remarketing lists.
• Deliverable: Document with requested information.
• Responsible for: PM

c. Populating Audiences

• Actions: Upload received audiences to the ad platform and/or start collecting: custom, social, lookalike, remarketing audiences.
• Deliverable: Populated and ready audiences.
• Responsible for: PPC and Meta Specialist

d. Keyword Research

• Actions: Search for relevant keywords for Google campaign launches.
• Deliverable: Semantic core.
• Responsible for: PPC Specialist

e. Tracking Conversions

• Actions: Set up or verify tracking pixels and conversion tags to measure campaign performance.
• Deliverable: Properly installed and tested conversions.
• Responsible for: PPC and Meta Specialist

f. Catalogue Check

• Actions: For commercial ads, request access to Meta Commerce Manager and Google Merchant Center, or create/set up catalogues if not present.

4. Content Creation

a. Advertising Creatives Development

• Action: Develop compelling advertising creatives, including text, banners, videos, and translations if necessary.
• Deliverable: Set of advertising creatives ready for approval.
• Responsible for: Meta Specialist, designer, copywriter

b. Client Approval

• Actions: Present advertising creatives to the client for feedback and approval.
• Deliverable: Approved advertising creatives with necessary changes incorporated.
• Responsible for: Artem

5. Campaign Setup and Launch

a. Paid Campaigns Launch

• Action: Set up campaigns on selected advertising platforms and launch them on the planned date and time.
• Deliverable: Active campaigns.
• Responsible for: PPC and Meta Specialist

6. Management and Optimization

a. Performance Monitoring

• Actions: Regularly monitor campaign performance according to KPIs using platform analytics and third-party tools.
• Deliverable: Documented blocks and challenges.
• Responsible for: PPC and Meta Specialist

b. Optimization

• Actions: Make changes to settings, content, creatives, etc., based on the obtained data to improve performance.
• Deliverable: Documented changes and current optimization actions.
• Responsible for: PPC and Meta Specialist

7. Reporting and Analysis

a. Monthly Reports

• Actions: Generate detailed monthly reports on work results, including key indicators, analysis, and conclusions.
• Deliverable: Monthly report provided to the client.
• Responsible for: Analyst, PPC and Meta Specialist

b. Review Meetings

• Actions: Schedule regular review meetings with the client to discuss campaign performance and future strategies.
• Deliverable: Meeting minutes and action plans.
• Responsible for: Artem and PM