SEO Specialist

SEO Specialist

Knowledge and Skills:

• At least 1 year of experience as a Junior SEO Specialist
• Systematic thinking, ability to focus on tasks and see them through to completion
• Self-learning, self-organization, and independence
• Google Analytics IQ certification

Responsibilities:

• Executing tasks assigned by an Head of SEO or Project Manager
• Planning link-building strategies
• Planning on-page optimization strategies
• Developing promotion strategies
• Working on the project’s semantic core
• Planning internal linking structures
• On-page website optimization
• Adjusting the robots.txt file
• Optimizing Google Maps campaigns
• Preparing technical specifications for web developers
• Setting up goal tracking (Google Analytics, E-commerce tracking)
• Optimizing website structure
• Monitoring website indexing
• Fixing internal website errors
• Developing recommendations to increase conversion rates
• Implementing a comprehensive strategy for external ranking factors
• Keeping the Project Manager informed about the progress, challenges, deadlines, and costs of SEO activities
• Creating and reviewing the implementation of Title, Keywords, Description, H1 tags
• Monitoring bounce rate and providing recommendations to reduce it
• Reviewing and verifying the work of Junior SEO specialists
• Improving CTR in search results and tracking performance metrics in search engines
• Checking the implementation of webmaster tasks and ensuring website functionality
• Periodically writing analytical notes and blog articles for the corporate website

KPIs:

• Growth in organic traffic
• Improved search rankings
• Positive client feedback
• Increased conversion rates
• Improved LTV (Customer Lifetime Value) of the project
• Growth in average order value