https://wiki.dventures.agency/index.php?action=history&feed=atom&title=PPC_Campaign_Management_ProcessPPC Campaign Management Process - Revision history2026-05-15T03:01:01ZRevision history for this page on the wikiMediaWiki 1.43.0https://wiki.dventures.agency/index.php?title=PPC_Campaign_Management_Process&diff=202&oldid=prevDventures: Created page with "== 1. Analysis of the current state == '''Actions:''' * Request business details and initial information. '''Responsible for:''' PM * Set up or audit the client’s Google/Bing ad accounts. '''Responsible for:''' PPC specialist '''Deliverable:''' Obtained access and initial information. == 2. Preparing to launch and optimize campaigns == '''Actions:''' * Conduct keyword research based on client goals and market trends. * Define the target audience segments. *..."2025-05-14T08:39:23Z<p>Created page with "== 1. Analysis of the current state == '''Actions:''' * Request business details and initial information. '''Responsible for:''' PM * Set up or audit the client’s Google/Bing ad accounts. '''Responsible for:''' PPC specialist '''Deliverable:''' Obtained access and initial information. == 2. Preparing to launch and optimize campaigns == '''Actions:''' * Conduct keyword research based on client goals and market trends. * Define the target audience segments. *..."</p>
<p><b>New page</b></p><div>== 1. Analysis of the current state ==<br />
<br />
'''Actions:'''<br />
* Request business details and initial information. <br />
'''Responsible for:''' PM <br />
* Set up or audit the client’s Google/Bing ad accounts. <br />
'''Responsible for:''' PPC specialist <br />
<br />
'''Deliverable:''' Obtained access and initial information.<br />
<br />
== 2. Preparing to launch and optimize campaigns ==<br />
<br />
'''Actions:'''<br />
* Conduct keyword research based on client goals and market trends.<br />
* Define the target audience segments.<br />
* Develop campaign strategies, including bidding strategy and budget allocation.<br />
* Set up conversion tracking (Google Tag Manager, ad platforms). <br />
'''Responsible for:''' PPC specialist <br />
<br />
* Create ad copies and rewrite headlines/descriptions with new targeted keywords. <br />
'''Responsible for:''' Copywriter <br />
<br />
* Develop ad creatives (banners, videos) for the campaigns. <br />
'''Responsible for:''' Designer or content maker <br />
<br />
'''Deliverable:''' Prepared assets for launching campaigns.<br />
<br />
== 3. Optimizing existing campaigns and launching new ones ==<br />
<br />
'''Actions:'''<br />
* Launch the initial/new campaigns and configure tracking for performance metrics.<br />
* Optimize campaign settings (targeting, bidding, audience segmentation). <br />
<br />
'''Responsible for:''' PPC specialist <br />
'''Deliverable:''' Running campaigns<br />
<br />
== 4. Ongoing monitoring ==<br />
<br />
'''Actions:'''<br />
* Ongoing monitoring and adjusting campaigns for optimal performance.<br />
* Analyze campaign metrics (CPC, CTR, CPA, ROAS) to optimize results.<br />
* Optimize campaign settings (targeting, bidding, audience segmentation).<br />
* Create custom and lookalike audiences if necessary. <br />
<br />
'''Responsible for:''' PPC specialist <br />
'''Deliverable:''' Running optimized campaigns<br />
<br />
== 5. Monthly Reporting ==<br />
<br />
'''Actions:'''<br />
* Generate a monthly PPC report for review. <br />
'''Responsible for:''' Analyst <br />
<br />
* Provide recommendations on future ad strategies. <br />
'''Responsible for:''' PPC specialist <br />
<br />
* Deliver final reports to the client with insights and actionable steps. <br />
'''Responsible for:''' PM <br />
<br />
'''Deliverable:''' Monthly report document sent to the client</div>Dventures