https://wiki.dventures.agency/index.php?action=history&feed=atom&title=PPC_Audit_Process 2026-05-15T02:24:13Z Revision history for this page on the wiki MediaWiki 1.43.0 https://wiki.dventures.agency/index.php?title=PPC_Audit_Process&diff=279&oldid=prev 2025-05-23T14:27:42Z

<p></p> <table style="background-color: #fff; color: #202122;" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 14:27, 23 May 2025</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1">Line 1:</td> <td colspan="2" class="diff-lineno">Line 1:</td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Request Access to PPC platforms like Google Ads, Bing Ads, and any other accounts the client is using.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Request Access to PPC platforms like Google Ads, Bing Ads, and any other accounts the client is using.</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>'''Responsible for: <del style="font-weight: bold; text-decoration: none;">PM</del>'''</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>'''Responsible for:''' <ins style="font-weight: bold; text-decoration: none;">PM</ins></div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Review Account Structure, ensuring campaigns and ad groups are properly organized and named.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Review Account Structure, ensuring campaigns and ad groups are properly organized and named.</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l35">Line 35:</td> <td colspan="2" class="diff-lineno">Line 35:</td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Provide Recommendations for Optimization, including keyword bids, ad copy changes, and budget reallocation.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Provide Recommendations for Optimization, including keyword bids, ad copy changes, and budget reallocation.</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>'''Responsible for auditing: <del style="font-weight: bold; text-decoration: none;">PPC specialist</del>'''</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>'''Responsible for auditing:''' <ins style="font-weight: bold; text-decoration: none;">PPC specialist</ins></div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Create a Comprehensive Audit Report with findings, graphs, and actionable steps.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Create a Comprehensive Audit Report with findings, graphs, and actionable steps.</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>'''Responsible for: <del style="font-weight: bold; text-decoration: none;">PPC specialist</del>'''</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>'''Responsible for:''' <ins style="font-weight: bold; text-decoration: none;">PPC specialist</ins></div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Send the ready document to the responsible person for final review.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Send the ready document to the responsible person for final review.</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>'''Responsible for reviewing: <del style="font-weight: bold; text-decoration: none;">PM</del>'''</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>'''Responsible for reviewing:''' <ins style="font-weight: bold; text-decoration: none;">PM</ins></div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Deliver the Audit Report to the client in a shareable format for final review.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Deliver the Audit Report to the client in a shareable format for final review.</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l49">Line 49:</td> <td colspan="2" class="diff-lineno">Line 49:</td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&#039;&#039;&#039;Responsible for delivering:&#039;&#039;&#039; PM</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&#039;&#039;&#039;Responsible for delivering:&#039;&#039;&#039; PM</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== </del>Deliverable:<del style="font-weight: bold; text-decoration: none;">==</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">'''</ins>Deliverable:<ins style="font-weight: bold; text-decoration: none;">'''</ins></div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>PPC Audit report [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Google Doc] or PDF summarizing campaign performance, issues, and recommendations.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>PPC Audit report [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Google Doc] or PDF summarizing campaign performance, issues, and recommendations.</div></td></tr> </table>

Dventures https://wiki.dventures.agency/index.php?title=PPC_Audit_Process&diff=278&oldid=prev 2025-05-23T14:26:51Z

<p></p> <table style="background-color: #fff; color: #202122;" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 14:26, 23 May 2025</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1">Line 1:</td> <td colspan="2" class="diff-lineno">Line 1:</td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;ol&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Request Access to PPC platforms like Google Ads, Bing Ads, and any other accounts the client is using.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Request Access<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; </del>to PPC platforms like Google Ads, Bing Ads, and any other accounts the client is using.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;/span&gt;&lt;b&gt;</del>Responsible for: <del style="font-weight: bold; text-decoration: none;">&lt;/b&gt;&lt;span&gt;</del>PM<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Review Account Structure<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>, ensuring campaigns and ad groups are properly organized and named.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">'''</ins>Responsible for: PM<ins style="font-weight: bold; text-decoration: none;">'''</ins></div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Analyze Budget Utilization<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; </del>to determine if the client is overspending or understanding.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Examine Targeting Settings<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>, ensuring geotargeting, device targeting, and audience segments align with the client's goals.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Review Account Structure, ensuring campaigns and ad groups are properly organized and named.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Review Keyword Strategy<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>, checking for negative keywords, irrelevant keywords, and low-performing keywords.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Audit Ad Copy<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>, assessing clarity, persuasiveness, and alignment with the brand and campaign goals.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Analyze Budget Utilization to determine if the client is overspending or understanding.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Check Ad Extensions<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>, ensuring all relevant ad extensions are being used (sitelinks, callouts, etc.).<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Evaluate Bid Strategies<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>, determining whether manual or automated bidding is more appropriate.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Examine Targeting Settings, ensuring geotargeting, device targeting, and audience segments align with the client's goals.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Analyze Historical Data<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>, looking at past performance to identify trends in clicks, impressions, and conversions.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Check for Compliance with Platform Policies<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;b&gt;</del>,<del style="font-weight: bold; text-decoration: none;">&lt;/b&gt;&lt;span style="font-weight: 400;"&gt; </del>ensuring there are no disapproved ads or account-level issues.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Review Keyword Strategy, checking for negative keywords, irrelevant keywords, and low-performing keywords.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Review Quality Scores<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; </del>to identify ads with low-quality scores and determine how to improve them.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Analyze Key Metrics<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; </del>like CTR, CPC, conversion rate, ROAS, and CPA.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Audit Ad Copy, assessing clarity, persuasiveness, and alignment with the brand and campaign goals.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Check Landing Page Experience<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>, ensuring the landing pages are relevant, optimized, and mobile-friendly.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Evaluate Campaign Budgets<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>, ensuring they are aligned with goals and performance.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Check Ad Extensions, ensuring all relevant ad extensions are being used (sitelinks, callouts, etc.).</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Review Conversion Tracking<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>, making sure conversions are correctly set up and attributed to the right campaigns.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Examine Ad Performance<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; </del>at the ad group and individual ad level to spot underperformers.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Evaluate Bid Strategies, determining whether manual or automated bidding is more appropriate.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Provide Recommendations<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; </del>for Optimization, including keyword bids, ad copy changes, and budget reallocation.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;/span&gt;&lt;b&gt;</del>Responsible for auditing: <del style="font-weight: bold; text-decoration: none;">&lt;/b&gt;&lt;span&gt;</del>PPC specialist<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;</del>Create a Comprehensive Audit Report<del style="font-weight: bold; text-decoration: none;">&lt;span&gt; </del>with findings, graphs, and actionable steps.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;/span&gt;&lt;b&gt;</del>Responsible for: <del style="font-weight: bold; text-decoration: none;">&lt;/b&gt;&lt;span&gt;</del>PPC specialist<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Analyze Historical Data, looking at past performance to identify trends in clicks, impressions, and conversions.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Send the ready document to the responsible person for <del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>final review<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;</del>.<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;b&gt;&lt;br /&gt;</del>Responsible for reviewing: <del style="font-weight: bold; text-decoration: none;">&lt;/b&gt;&lt;span&gt;</del>PM<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;span style="font-weight: 400;"&gt;</del>Deliver the Audit Report<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; </del>to the client in a shareable format for final review.<del style="font-weight: bold; text-decoration: none;">&lt;br /&gt;&lt;/span&gt;&lt;b&gt;</del>Responsible for delivering: <del style="font-weight: bold; text-decoration: none;">&lt;/b&gt;&lt;span&gt;</del>PM<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;/li&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Check for Compliance with Platform Policies, ensuring there are no disapproved ads or account-level issues.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;/ol&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;h3&gt;&lt;span style</del>=<del style="font-weight: bold; text-decoration: none;">"font-weight: 400;"&gt;</del>Deliverable:<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;/h3&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Review Quality Scores to identify ads with low-quality scores and determine how to improve them.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;p&gt;&lt;span style="font-weight: 400;"&gt;</del>PPC Audit report<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; </del>[https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Google Doc] or PDF summarizing campaign performance, issues, and recommendations.<del style="font-weight: bold; text-decoration: none;">&lt;/span&gt;&lt;/p&gt;</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Analyze Key Metrics like CTR, CPC, conversion rate, ROAS, and CPA.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Check Landing Page Experience, ensuring the landing pages are relevant, optimized, and mobile-friendly.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Evaluate Campaign Budgets, ensuring they are aligned with goals and performance.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Review Conversion Tracking, making sure conversions are correctly set up and attributed to the right campaigns.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Examine Ad Performance at the ad group and individual ad level to spot underperformers.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Provide Recommendations for Optimization, including keyword bids, ad copy changes, and budget reallocation.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">'''</ins>Responsible for auditing: PPC specialist<ins style="font-weight: bold; text-decoration: none;">'''</ins></div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Create a Comprehensive Audit Report with findings, graphs, and actionable steps.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">'''</ins>Responsible for: PPC specialist<ins style="font-weight: bold; text-decoration: none;">'''</ins></div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Send the ready document to the responsible person for final review.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">'''</ins>Responsible for reviewing: PM<ins style="font-weight: bold; text-decoration: none;">'''</ins></div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* </ins>Deliver the Audit Report to the client in a shareable format for final review.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">'''</ins>Responsible for delivering:<ins style="font-weight: bold; text-decoration: none;">''' </ins>PM</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>=<ins style="font-weight: bold; text-decoration: none;">= </ins>Deliverable:<ins style="font-weight: bold; text-decoration: none;">==</ins></div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>PPC Audit report [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Google Doc] or PDF summarizing campaign performance, issues, and recommendations.</div></td></tr> </table>

Dventures https://wiki.dventures.agency/index.php?title=PPC_Audit_Process&diff=75&oldid=prev 2025-03-06T15:31:55Z

<p></p> <table style="background-color: #fff; color: #202122;" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 15:31, 6 March 2025</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l22">Line 22:</td> <td colspan="2" class="diff-lineno">Line 22:</td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;/ol&gt;</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;/ol&gt;</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;h3&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Deliverable:&lt;/span&gt;&lt;/h3&gt;</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;h3&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Deliverable:&lt;/span&gt;&lt;/h3&gt;</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;PPC Audit report&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Google Doc] or PDF<del style="font-weight: bold; text-decoration: none;">) </del>summarizing campaign performance, issues, and recommendations.&lt;/span&gt;&lt;/p&gt;</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;PPC Audit report&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Google Doc] or PDF summarizing campaign performance, issues, and recommendations.&lt;/span&gt;&lt;/p&gt;</div></td></tr> </table>

172.18.0.3 https://wiki.dventures.agency/index.php?title=PPC_Audit_Process&diff=71&oldid=prev 2025-03-06T11:46:44Z

<p></p> <table style="background-color: #fff; color: #202122;" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 11:46, 6 March 2025</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l22">Line 22:</td> <td colspan="2" class="diff-lineno">Line 22:</td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;/ol&gt;</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;/ol&gt;</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;h3&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Deliverable:&lt;/span&gt;&lt;/h3&gt;</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;h3&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Deliverable:&lt;/span&gt;&lt;/h3&gt;</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;PPC Audit report&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; <del style="font-weight: bold; text-decoration: none;">(</del>Google Doc or PDF) summarizing campaign performance, issues, and recommendations.&lt;/span&gt;&lt;/p&gt;</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;PPC Audit report&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; <ins style="font-weight: bold; text-decoration: none;">[https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing </ins>Google Doc<ins style="font-weight: bold; text-decoration: none;">] </ins>or PDF) summarizing campaign performance, issues, and recommendations.&lt;/span&gt;&lt;/p&gt;</div></td></tr> </table>

Dventures https://wiki.dventures.agency/index.php?title=PPC_Audit_Process&diff=66&oldid=prev 2025-03-06T11:15:35Z

<p>Created page with &quot;&lt;ol&gt; &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Request Access&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; to PPC platforms like Google Ads, Bing Ads, and any other accounts the client is using.&lt;br /&gt;&lt;/span&gt;&lt;b&gt;Responsible for: &lt;/b&gt;&lt;span&gt;PM&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt; &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Review Account Structure&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, ensuring campaigns and ad groups are pro...&quot;</p> <p><b>New page</b></p><div>&lt;ol&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Request Access&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; to PPC platforms like Google Ads, Bing Ads, and any other accounts the client is using.&lt;br /&gt;&lt;/span&gt;&lt;b&gt;Responsible for: &lt;/b&gt;&lt;span&gt;PM&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Review Account Structure&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, ensuring campaigns and ad groups are properly organized and named.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Analyze Budget Utilization&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; to determine if the client is overspending or understanding.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Examine Targeting Settings&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, ensuring geotargeting, device targeting, and audience segments align with the client&#039;s goals.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Review Keyword Strategy&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, checking for negative keywords, irrelevant keywords, and low-performing keywords.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Audit Ad Copy&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, assessing clarity, persuasiveness, and alignment with the brand and campaign goals.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Check Ad Extensions&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, ensuring all relevant ad extensions are being used (sitelinks, callouts, etc.).&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Evaluate Bid Strategies&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, determining whether manual or automated bidding is more appropriate.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Analyze Historical Data&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, looking at past performance to identify trends in clicks, impressions, and conversions.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Check for Compliance with Platform Policies&lt;/span&gt;&lt;b&gt;,&lt;/b&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; ensuring there are no disapproved ads or account-level issues.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Review Quality Scores&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; to identify ads with low-quality scores and determine how to improve them.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Analyze Key Metrics&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; like CTR, CPC, conversion rate, ROAS, and CPA.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Check Landing Page Experience&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, ensuring the landing pages are relevant, optimized, and mobile-friendly.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Evaluate Campaign Budgets&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, ensuring they are aligned with goals and performance.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Review Conversion Tracking&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;, making sure conversions are correctly set up and attributed to the right campaigns.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Examine Ad Performance&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; at the ad group and individual ad level to spot underperformers.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Provide Recommendations&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; for Optimization, including keyword bids, ad copy changes, and budget reallocation.&lt;br /&gt;&lt;/span&gt;&lt;b&gt;Responsible for auditing: &lt;/b&gt;&lt;span&gt;PPC specialist&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;Create a Comprehensive Audit Report&lt;span&gt; with findings, graphs, and actionable steps.&lt;br /&gt;&lt;/span&gt;&lt;b&gt;Responsible for: &lt;/b&gt;&lt;span&gt;PPC specialist&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Send the ready document to the responsible person for &lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;final review&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;.&lt;/span&gt;&lt;b&gt;&lt;br /&gt;Responsible for reviewing: &lt;/b&gt;&lt;span&gt;PM&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;<br /> &lt;li style=&quot;font-weight: 400;&quot; aria-level=&quot;1&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Deliver the Audit Report&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; to the client in a shareable format for final review.&lt;br /&gt;&lt;/span&gt;&lt;b&gt;Responsible for delivering: &lt;/b&gt;&lt;span&gt;PM&lt;/span&gt;&lt;/li&gt;<br /> &lt;/ol&gt;<br /> &lt;h3&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Deliverable:&lt;/span&gt;&lt;/h3&gt;<br /> &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;PPC Audit report&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; (Google Doc or PDF) summarizing campaign performance, issues, and recommendations.&lt;/span&gt;&lt;/p&gt;</div>

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