Meta Ads Management Process - Revision history

Dventures at 14:30, 23 May 2025

2025-05-23T14:30:06Z

← Older revision		Revision as of 14:30, 23 May 2025
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	'''Deliverable:''' Prepared stuff for launching campaigns.		'''Deliverable:''' Prepared stuff for launching campaigns.

	=== ~~'''~~Optimizing existing campaigns and launching new ones:~~'''~~===		=== Optimizing existing campaigns and launching new ones:===

	'''Actions:'''		'''Actions:'''

Dventures at 14:29, 23 May 2025

2025-05-23T14:29:41Z

← Older revision		Revision as of 14:29, 23 May 2025
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	=== Analysis of the current state:===		=== Analysis of the current state: ===

	'''Actions:'''		'''Actions:'''

Dventures at 14:29, 23 May 2025

2025-05-23T14:29:32Z

← Older revision		Revision as of 14:29, 23 May 2025
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	=== ~~'''~~Analysis of the current state:~~'''~~===		=== Analysis of the current state:===

	'''Actions:'''		'''Actions:'''
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	'''Deliverable:''' Obtained access and initial information.		'''Deliverable:''' Obtained access and initial information.

	=== ~~'''~~Campaign planning:~~'''~~===		=== Campaign planning:===

	'''Actions:'''		'''Actions:'''
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	'''Responsible for:''' Meta specialist		'''Responsible for:''' Meta specialist

	=== ~~'''~~Preparing for launching and/or optimising campaigns:~~'''~~===		=== Preparing for launching and/or optimising campaigns:===

	'''Actions:'''		'''Actions:'''
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	'''Responsible for:''' Meta specialist		'''Responsible for:''' Meta specialist

	=== ~~'''~~Ongoing monitoring:~~'''~~===		=== Ongoing monitoring:===

	'''Actions:'''		'''Actions:'''
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	'''Deliverable:''' Ongoing optimized campaigns		'''Deliverable:''' Ongoing optimized campaigns

	=== ~~'''~~Monthly Reporting:~~'''~~===		=== Monthly Reporting:===

	'''Actions:'''		'''Actions:'''

Dventures at 13:00, 22 May 2025

2025-05-22T13:00:09Z

← Older revision		Revision as of 13:00, 22 May 2025
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	# Analysis of the current state:		=== '''Analysis of the current state:'''===

	'''Actions:'''		'''Actions:'''
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	'''Deliverable:''' Obtained access and initial information.		'''Deliverable:''' Obtained access and initial information.

	# '''Campaign planning:'''		=== '''Campaign planning:'''===

	'''Actions:'''		'''Actions:'''
Line 27:		Line 27:
	'''Responsible for:''' Meta specialist		'''Responsible for:''' Meta specialist

	# '''Preparing for launching and/or optimising campaigns:'''		=== '''Preparing for launching and/or optimising campaigns:'''===

	'''Actions:'''		'''Actions:'''
Line 52:		Line 52:
	'''Deliverable:''' Prepared stuff for launching campaigns.		'''Deliverable:''' Prepared stuff for launching campaigns.

	* '''Optimizing existing campaigns and launching new ones:'''		=== '''Optimizing existing campaigns and launching new ones:'''===

	'''Actions:'''		'''Actions:'''
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	'''Responsible for:''' Meta specialist		'''Responsible for:''' Meta specialist

	# '''Ongoing monitoring:'''		=== '''Ongoing monitoring:'''===

	'''Actions:'''		'''Actions:'''
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	'''Deliverable:''' Ongoing optimized campaigns		'''Deliverable:''' Ongoing optimized campaigns

	# '''Monthly Reporting:'''		=== '''Monthly Reporting:'''===

	'''Actions:'''		'''Actions:'''

Dventures at 12:58, 22 May 2025

2025-05-22T12:58:27Z

← Older revision		Revision as of 12:58, 22 May 2025
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	# ~~'''~~Analysis of the current state:~~'''~~		# Analysis of the current state:

	'''Actions:'''		'''Actions:'''

Dventures: Created page with "# '''Analysis of the current state:''' '''Actions:''' * Request business details, all initial information and necessary accesses. '''Responsible for:''' PM * Audit the client's ad account and existing campaigns. And audit the website upon client's request to define what on the website is affecting the outcome. '''Responsible for:''' Meta specialist * Identify what can be improved in the account and how existing campaigns can be optimised. '''Responsible for:''' Met..."

2025-05-22T12:57:46Z

Created page with "# '''Analysis of the current state:''' '''Actions:''' * Request business details, all initial information and necessary accesses. '''Responsible for:''' PM * Audit the client's ad account and existing campaigns. And audit the website upon client's request to define what on the website is affecting the outcome. '''Responsible for:''' Meta specialist * Identify what can be improved in the account and how existing campaigns can be optimised. '''Responsible for:''' Met..."

New page

# '''Analysis of the current state:'''

'''Actions:'''
* Request business details, all initial information and necessary accesses.

'''Responsible for:''' PM

* Audit the client's ad account and existing campaigns. And audit the website upon client's request to define what on the website is affecting the outcome.

'''Responsible for:''' Meta specialist

* Identify what can be improved in the account and how existing campaigns can be optimised.

'''Responsible for:''' Meta specialist

'''Deliverable:''' Obtained access and initial information.

# '''Campaign planning:'''

'''Actions:'''
* Develop a plan for new campaigns.
* Allocate the budget.
* Identify the stuff needed to launch campaigns.

'''Deliverable:''' Campaign plan with the allocated budget and next steps.

'''Responsible for:''' Meta specialist

# '''Preparing for launching and/or optimising campaigns:'''

'''Actions:'''
* Set up and/or test conversion tracking if needed

'''Responsible for:''' Meta specialist / PPC specialist / Developer

* Create and configure a catalogue if needed
* Add and configure app if needed
* Set up store locations if needed
* Creating custom and lookalike audiences required for ads
* Create Instant Experiences or Instant Forms if needed

'''Responsible for:''' Meta specialist

* Design ad creatives

'''Responsible for:''' Meta specialist or designer

* Write ad copy

'''Responsible for:''' Copywriter

'''Deliverable:''' Prepared stuff for launching campaigns.

* '''Optimizing existing campaigns and launching new ones:'''

'''Actions:'''
* Launch the initial/new campaigns.
* Optimize existing campaign settings (targeting, bidding, audience segmentation, new banners and copies).
* Conduct A/B testing if needed.

'''Deliverable:''' Running campaigns

'''Responsible for:''' Meta specialist

# '''Ongoing monitoring:'''

'''Actions:'''
* Ongoing monitoring and adjusting campaigns for the optimal performance.
* Analyze key campaign metrics (Results and its cost, CPC, CTR, Frequency, Purchases conversion value, ROAS) to optimize results.
* Optimize campaign based on the results.

'''Responsible for:''' Meta specialist

* Create new banners / copies / audiences if necessary.

'''Responsible for:''' Meta specialist / designer / copywriter

'''Deliverable:''' Ongoing optimized campaigns

# '''Monthly Reporting:'''

'''Actions:'''
* Generate a monthly report.

'''Responsible for:''' Analyst

* Provide recommendations on future ad strategies.

'''Responsible for:''' Meta specialist

* Deliver final reports to the client with insights and next steps.

'''Responsible for:''' PM

'''Deliverable:''' Monthly report document sent to the client