https://wiki.dventures.agency/index.php?action=history&feed=atom&title=Conversion_Tracking_Setup_Process 2026-07-01T06:47:00Z Revision history for this page on the wiki MediaWiki 1.43.0 https://wiki.dventures.agency/index.php?title=Conversion_Tracking_Setup_Process&diff=213&oldid=prev 2025-05-14T15:00:37Z

<p></p> <table style="background-color: #fff; color: #202122;" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 15:00, 14 May 2025</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1">Line 1:</td> <td colspan="2" class="diff-lineno">Line 1:</td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>== <del style="font-weight: bold; text-decoration: none;">Request Access to all necessary ad platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and website management tools. ==</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>= <ins style="font-weight: bold; text-decoration: none;">Conversion Tracking Setup Process </ins>=</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">Responsible for: PM</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>== <del style="font-weight: bold; text-decoration: none;">Discuss Conversion Goals with the client, clarifying the actions they want </del>to <del style="font-weight: bold; text-decoration: none;">track </del>(<del style="font-weight: bold; text-decoration: none;">e.g.</del>, <del style="font-weight: bold; text-decoration: none;">form submissions</del>, <del style="font-weight: bold; text-decoration: none;">product purchases</del>, <del style="font-weight: bold; text-decoration: none;">phone calls</del>). <del style="font-weight: bold; text-decoration: none;">==</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>== <ins style="font-weight: bold; text-decoration: none;">1. Request Access ==</ins></div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Responsible for: <del style="font-weight: bold; text-decoration: none;">Artem and/or </del>PM</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* '''Actions:''' Request access </ins>to <ins style="font-weight: bold; text-decoration: none;">all necessary ad platforms </ins>(<ins style="font-weight: bold; text-decoration: none;">Google Ads</ins>, <ins style="font-weight: bold; text-decoration: none;">Bing Ads</ins>, <ins style="font-weight: bold; text-decoration: none;">Facebook Ads</ins>, <ins style="font-weight: bold; text-decoration: none;">etc.</ins>) <ins style="font-weight: bold; text-decoration: none;">and website management tools</ins>.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* '''</ins>Responsible for:<ins style="font-weight: bold; text-decoration: none;">''' </ins>PM</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>== <del style="font-weight: bold; text-decoration: none;">Create a </del>Conversion <del style="font-weight: bold; text-decoration: none;">Strategy, mapping out </del>the <del style="font-weight: bold; text-decoration: none;">key events and touchpoints that need </del>to <del style="font-weight: bold; text-decoration: none;">be tracked</del>. <del style="font-weight: bold; text-decoration: none;">==</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>== <ins style="font-weight: bold; text-decoration: none;">2. Discuss </ins>Conversion <ins style="font-weight: bold; text-decoration: none;">Goals ==</ins></div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Responsible for: <del style="font-weight: bold; text-decoration: none;">PPC specialist</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* '''Actions:''' Clarify with </ins>the <ins style="font-weight: bold; text-decoration: none;">client which actions they want </ins>to <ins style="font-weight: bold; text-decoration: none;">track (e.g., form submissions, product purchases, phone calls)</ins>.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* '''</ins>Responsible for:<ins style="font-weight: bold; text-decoration: none;">''' Artem and/or PM</ins></div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>== <del style="font-weight: bold; text-decoration: none;">Install Base Tracking Code (e</del>.<del style="font-weight: bold; text-decoration: none;">g., Google Tag, Bing UET) on </del>the <del style="font-weight: bold; text-decoration: none;">website using Google Tag Manager (GTM) or manual implementation</del>. <del style="font-weight: bold; text-decoration: none;">==</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>== <ins style="font-weight: bold; text-decoration: none;">3</ins>. <ins style="font-weight: bold; text-decoration: none;">Create a Conversion Strategy ==</ins></div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* '''Actions:''' Map out </ins>the <ins style="font-weight: bold; text-decoration: none;">key events and touchpoints that need to be tracked</ins>.</div></td></tr> <tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* '''Responsible for:''' PPC specialist</ins></div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>== <del style="font-weight: bold; text-decoration: none;">Set Up Event </del>Tracking <del style="font-weight: bold; text-decoration: none;">for specific actions such as form submissions, downloads, clicks on phone numbers, or button clicks. </del>==</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>== <ins style="font-weight: bold; text-decoration: none;">4. </ins>Tracking <ins style="font-weight: bold; text-decoration: none;">Implementation </ins>==</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Configure Conversion Tags in GTM, linking events to specific triggers to accurately track conversions</del>. <del style="font-weight: bold; text-decoration: none;">==</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">* '''Actions:'''</ins></div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">** Install base tracking code (e</ins>.<ins style="font-weight: bold; text-decoration: none;">g</ins>., Google <ins style="font-weight: bold; text-decoration: none;">Tag</ins>, Bing <ins style="font-weight: bold; text-decoration: none;">UET) on the website using Google Tag Manager (GTM) </ins>or <ins style="font-weight: bold; text-decoration: none;">manual implementation</ins>.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Set Up Custom Events in GA4, ensuring all key conversion points are recorded in Google Analytics and attributed correctly</del>. <del style="font-weight: bold; text-decoration: none;">==</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">** Set </ins>up <ins style="font-weight: bold; text-decoration: none;">event tracking for specific </ins>actions such as <ins style="font-weight: bold; text-decoration: none;">form submissions</ins>, <ins style="font-weight: bold; text-decoration: none;">downloads</ins>, <ins style="font-weight: bold; text-decoration: none;">clicks on phone numbers</ins>, or <ins style="font-weight: bold; text-decoration: none;">button clicks</ins>.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">** Configure </ins>conversion <ins style="font-weight: bold; text-decoration: none;">tags </ins>in <ins style="font-weight: bold; text-decoration: none;">GTM</ins>, <ins style="font-weight: bold; text-decoration: none;">linking events to specific triggers to accurately track </ins>conversions.</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Integrate with Ad Platforms</del>, <del style="font-weight: bold; text-decoration: none;">syncing GA4 and other tools to track conversions in </del>Google <del style="font-weight: bold; text-decoration: none;">Ads</del>, Bing <del style="font-weight: bold; text-decoration: none;">Ads, </del>or <del style="font-weight: bold; text-decoration: none;">Facebook Ads</del>. <del style="font-weight: bold; text-decoration: none;">==</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">** </ins>Set up <ins style="font-weight: bold; text-decoration: none;">custom events in GA4 to ensure </ins>all key conversion <ins style="font-weight: bold; text-decoration: none;">points are recorded**</ins></div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Configure Conversion Tracking in Google Ads, setting </del>up <del style="font-weight: bold; text-decoration: none;">conversion </del>actions such as <del style="font-weight: bold; text-decoration: none;">sales</del>, <del style="font-weight: bold; text-decoration: none;">sign-ups</del>, <del style="font-weight: bold; text-decoration: none;">or leads. ==</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Set Up Call Tracking, if applicable</del>, <del style="font-weight: bold; text-decoration: none;">using tools like Google Ads call extensions </del>or <del style="font-weight: bold; text-decoration: none;">third-party call tracking services</del>. <del style="font-weight: bold; text-decoration: none;">==</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Implement Cross-Domain Tracking if the client’s business spans multiple domains or subdomains, ensuring seamless tracking. ==</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Test Conversion Tracking, ensuring that conversions are being accurately tracked across all platforms. ==</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Set Up Attribution Models, customizing </del>conversion <del style="font-weight: bold; text-decoration: none;">attribution </del>in <del style="font-weight: bold; text-decoration: none;">Google Ads or GA4 based on the client’s needs (e.g.</del>, <del style="font-weight: bold; text-decoration: none;">last-click, linear). ==</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Check Real-Time Data, confirming </del>conversions <del style="font-weight: bold; text-decoration: none;">are tracked immediately and accurately</del>. <del style="font-weight: bold; text-decoration: none;">==</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== </del>Set <del style="font-weight: bold; text-decoration: none;">Up Automatic Import of Conversions, ensuring conversions are synced between Google Ads and Google Analytics for easier reporting. ==</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">Responsible for setting </del>up<del style="font-weight: bold; text-decoration: none;">: PPC specialist</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Deliver the Setup Report, outlining </del>all <del style="font-weight: bold; text-decoration: none;">steps taken, </del>key <del style="font-weight: bold; text-decoration: none;">findings, and recommended next steps for improving </del>conversion <del style="font-weight: bold; text-decoration: none;">performance. ==</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">Responsible for reporting: PPC specialist</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">Responsible for delivering: PM</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">== Deliverable: ==</del></div></td><td colspan="2" class="diff-side-added"></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">Customized conversion tracking and correct tracking of KPIs.</del></div></td><td colspan="2" class="diff-side-added"></td></tr> </table>

Dventures https://wiki.dventures.agency/index.php?title=Conversion_Tracking_Setup_Process&diff=212&oldid=prev 2025-05-14T14:59:25Z

<p>Created page with &quot;== Request Access to all necessary ad platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and website management tools. == Responsible for: PM == Discuss Conversion Goals with the client, clarifying the actions they want to track (e.g., form submissions, product purchases, phone calls). == Responsible for: Artem and/or PM == Create a Conversion Strategy, mapping out the key events and touchpoints that need to be tracked. == Responsible for: PPC specialist == Install...&quot;</p> <p><b>New page</b></p><div>== Request Access to all necessary ad platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and website management tools. ==<br /> Responsible for: PM<br /> <br /> == Discuss Conversion Goals with the client, clarifying the actions they want to track (e.g., form submissions, product purchases, phone calls). ==<br /> Responsible for: Artem and/or PM<br /> <br /> == Create a Conversion Strategy, mapping out the key events and touchpoints that need to be tracked. ==<br /> Responsible for: PPC specialist<br /> <br /> == Install Base Tracking Code (e.g., Google Tag, Bing UET) on the website using Google Tag Manager (GTM) or manual implementation. ==<br /> <br /> == Set Up Event Tracking for specific actions such as form submissions, downloads, clicks on phone numbers, or button clicks. ==<br /> <br /> == Configure Conversion Tags in GTM, linking events to specific triggers to accurately track conversions. ==<br /> <br /> == Set Up Custom Events in GA4, ensuring all key conversion points are recorded in Google Analytics and attributed correctly. ==<br /> <br /> == Integrate with Ad Platforms, syncing GA4 and other tools to track conversions in Google Ads, Bing Ads, or Facebook Ads. ==<br /> <br /> == Configure Conversion Tracking in Google Ads, setting up conversion actions such as sales, sign-ups, or leads. ==<br /> <br /> == Set Up Call Tracking, if applicable, using tools like Google Ads call extensions or third-party call tracking services. ==<br /> <br /> == Implement Cross-Domain Tracking if the client’s business spans multiple domains or subdomains, ensuring seamless tracking. ==<br /> <br /> == Test Conversion Tracking, ensuring that conversions are being accurately tracked across all platforms. ==<br /> <br /> == Set Up Attribution Models, customizing conversion attribution in Google Ads or GA4 based on the client’s needs (e.g., last-click, linear). ==<br /> <br /> == Check Real-Time Data, confirming conversions are tracked immediately and accurately. ==<br /> <br /> == Set Up Automatic Import of Conversions, ensuring conversions are synced between Google Ads and Google Analytics for easier reporting. ==<br /> <br /> Responsible for setting up: PPC specialist<br /> <br /> == Deliver the Setup Report, outlining all steps taken, key findings, and recommended next steps for improving conversion performance. ==<br /> <br /> Responsible for reporting: PPC specialist<br /> <br /> Responsible for delivering: PM<br /> <br /> == Deliverable: ==<br /> Customized conversion tracking and correct tracking of KPIs.</div>

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