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<h3><b>SEO Specialist</b></h3> <h4><b>Knowledge and Skills:</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">At least 1 year of experience as a Junior SEO Specialist</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Systems thinking, ability to focus on tasks and see them through to completion</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Self-educated, self-organization, and independence</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Google Analytics certification</span></li> </ul> <h4><b>Responsibilities:</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Executing tasks assigned by an Head of SEO or Project Manager</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Planning link-building strategies</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Planning on-page optimization strategies</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Developing promotion strategies</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Working on the project’s semantic core</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Planning internal linking structures</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">On-page website optimization</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Adjusting the robots.txt file</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Optimizing Google Maps campaigns</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Preparing technical specifications for web developers</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Setting up goal tracking (Google Analytics, E-commerce tracking)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Optimizing website structure</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monitoring website indexing</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fixing internal website errors</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Developing recommendations to increase conversion rates</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Implementing a comprehensive strategy for external ranking factors</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keeping the Project Manager informed about the progress, challenges, deadlines, and costs of SEO activities</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Creating and reviewing the implementation of Title, Keywords, Description, H1 tags</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monitoring bounce rate and provide recommendations for improvement</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reviewing and verifying the work of Junior SEO specialists</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improving CTR in search results and tracking performance metrics in search engines</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Checking the implementation of webmaster tasks and ensuring website functionality</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Periodically writing analytical notes and blog articles for the corporate website</span></li> </ul> <h4><b>KPIs:</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Growth in organic traffic</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improved search rankings</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Positive client feedback</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increased conversion rates</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improved LTV (Customer Lifetime Value) of the project</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Growth in average order value</span></li> </ul>
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