Editing SEO Cheklist

<h3><span class="mw-headline" id="SEO_Audit_and_Analysis"><span>Familiarize with the project</span></span></h3>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Get the details of the client's business, goals, target audience, budgets, and timelines on a call with the client.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Make a project brief and share it with the team, and conduct an introductory meeting with them.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Hold a project introductory meeting with the team to ensure everyone understands the business, its benefits, and its goals.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Distribute SEO responsibilities among team members and assign tasks on the management board.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Get the details of the client's business, goals, target audience, budgets, and timelines on a call with the client.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Make a project brief and share it with the team, and conduct an introductory meeting with them.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Hold a project introductory meeting with the team to ensure everyone understands the business, its benefits, and its goals.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Distribute SEO responsibilities among team members and assign tasks on the management board.</span></li>
</ul>
<h3><span class="mw-headline" id="SEO_Audit_and_Analysis"><span>SEO Audit and Analysis&nbsp;</span></span></h3>
<ul>
<li aria-level="1"><span>Request necessary initial information</span></li>
<li aria-level="1"><span>Website link</span></li>
<li aria-level="1"><span>List of key competitors</span></li>
<li aria-level="1"><span>Google Search Console</span></li>
<li aria-level="1"><span>Client's Audit to identify potential blocks and necessary actions for SEO optimization</span></li>
<li aria-level="1"><span>Conducting a comprehensive audit of the client&rsquo;s website, including technical SEO, on-page SEO, and off-page SEO.</span></li>
</ul>
<li aria-level="1"><span>Conducting a Backlink profile analysis</span></li>
<h3><span class="mw-headline" id="Monitoring_and_Reporting"><span>Monitoring and Reporting</span></span></h3>
<ul>
<li><span>Regularly monitor website performance using tools like Google Analytics, Search Console, Ahrefs, and other SEO tools.</span></li>
<li><span>Generate detailed monthly SEO performance reports, including key metrics, analysis, and insights.</span></li>
<li><span>Schedule regular review meetings with the client to discuss SEO performance and future strategies.</span></li>
<li><span class="mw-headline" id="Continuous_Optimization"><span>Continuous Optimization</span></span></li>
<li><span>Continuously optimize the website based on performance data, industry changes, and algorithm updates.</span></li>
<li><span>Regularly update and refresh website content to keep it relevant and engaging.</span></li>
<li><span>Identify and implement new SEO opportunities, such as voice search optimization, featured snippets, and emerging trends.</span></li>
<li><span>Analyze competitors and their strategies to understand the average SEO performance on the market in a particular niche and identify strengths, weaknesses, and opportunities.&nbsp;</span></li>
<li><span>Search for relevant keywords for SEO promotion, evaluation from frequency, complexity, and competitiveness.</span></li>
<li><span>Keyword clustering according to the structure of the site.</span></li>
</ul>
<p></p>
</ul>
</ul>
<ul>
<li><span>Analyze competitors and their strategies to understand the average SEO performance on the market in a particular niche and identify strengths, weaknesses, and opportunities.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Search for relevant keywords for SEO promotion, evaluation from frequency, complexity, and competitiveness.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keyword clustering according to the structure of the site.</span></li>
</ul>
<p></p>
<h3><span class="mw-headline" id="SEO_Audit_and_Analysis"><span>Strategy Development</span></h3>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Develop a comprehensive SEO strategy based on audit findings, competitor analysis, and keyword research.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Get the strategy approved by the client. Inform the team in the project channel if there are any changes in the strategy.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Allocate responsibilities for strategy implementation to team members and assign appropriate tasks to the management board.</span></li>
</ul>
<p></p>
<h3><span class="mw-headline" id="SEO_Audit_and_Analysis"><span>On-Page SEO Optimization</span></h3>
<h4><span class="mw-headline" id="SEO_Audit_and_Analysis"><span>Technical SEO Fixes:</span></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Find and fix broken links leading to 404 pages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The page with the 404 error must have a link to the home or other pages, the text of the inaccessibility of the page, the correct 404 response code, and the presence of counter analytics.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The robots.txt document is a directive for the robots on how the site should be crawled. Check that robots.txt is correct. Check pages disallowed by Robots.txt file</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check that Sitemap.xml is correct.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are the URLs SEO-friendly?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Is the page secure? (i.e., does it use HTTPs)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Each page should have a header - &lt;h1&gt; tag. The header h1 should be only 1 on the page and placed at the top of the page before the main text. It should contain the most important keywords at the beginning, correspond to the content of the page, and not be too long (up to 8 words). Large texts should preferably be structured using headings h2, h3, etc. Headings h1 must be unique, not repeated within the site.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pagination is limiting the display of information by dividing it into separate web pages. Page pagination (..2, 3...n) is used to improve site usability and increase page load speed.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">According to Google's recommendations, next and prev attributes are placed on pagination pages. They are needed to show search engines that the content of these pages is logically related. Make sure the tags are present on the pagination pages."</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check if images have an &ldquo;alt&rdquo; or &ldquo;title&rdquo;&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check the correctness of markup</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check the loading speed of the site in desktop and mobile versions.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check Core Web Vitals score</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check performance score</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Optimize images and multimedia</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Optimize existing content with targeted keywords, meta tags, headers, and internal linking.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create high-quality, SEO-friendly content such as blog posts, articles, and landing pages based on keyword research.</span></li>
</ul>
<h4><span class="mw-headline" id="SEO_Audit_and_Analysis"><span>Check the site for duplicate pages:</span></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The main site mirror isn&rsquo;t specified and the mainpage is accessible both as https://site.com/ and https://www.site.com/</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The page is accessible both with a slash symbol (/) at the end and without it: site.com/page/ and site.com/page</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The page is accessible with both upper-case and lower-case symbols: site.com/PAGE and site.com/page</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The page is accessible with both the category specified in the URL and without it: site.com/phone/iphone/ and site.com/iphone/</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The page is accessible both with an extension like .html, .htm, .php, .aspx and without one: https://site.com/page and https://site.com/page.php</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The page is accessible with a different number of slash symbols in its URL: https://site.com/page/, https://site.com/page/////////////, or https://site.com///page/</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The page is accessible with additional symbols in its URL: https://site.com/page/, https://site.com/page/cat/, or https://site.com/page/*</span></li>
</ul>
<p></p>
<h3><span class="mw-headline" id="SEO_Audit_and_Analysis"><span>Off-Page SEO Optimization</span></h3>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Develop a link-building strategy targeting high-authority and relevant websites for backlinks.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create high-quality content tailored for backlink opportunities, such as guest posts, infographics, and shareable resources.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Present the Link Building strategy and backlinks content to the client for feedback and approval.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Acquire high-quality backlinks through various methods such as guest blogging, partnerships, and content syndication.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Conduct outreach to bloggers, influencers, and webmasters to secure backlinks through guest posts, collaborations, and other means.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Regularly monitor the backlink profile to ensure the quality and integrity of acquired backlinks and identify any harmful links.</span></li>
</ul>