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<p><b>1. Obtaining Necessary Access:</b></p> <p><b></b></p> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Action:</b> <span style="font-weight: 400;">Request Access to necessary tools like Google Search Console and any third-party SEO tools the client uses.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable:</b><span style="font-weight: 400;"> Obtained access and initial information.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">PM<br /></span><span style="font-weight: 400;"></span></li> </ul> <p><b><br/>2. Analysing technical SEO:</b></p> <p></p> <p><b>Actions:</b><b> </b></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Conduct a Technical SEO Analysis, checking for issues with meta tags, header tags, XML sitemaps, robots.txt, and site speed.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check Website Indexing to ensure all relevant pages are indexed by search engines.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Analyze the URL Structure to verify that URLs are SEO-friendly and properly structured.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Examine Schema Markup and structured data to ensure proper integration for rich snippets and SERP enhancements.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Review the Internal Linking Strategy, checking for broken links, orphaned pages, and poor anchor text.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Evaluate Website Speed and Performance using tools like Google PageSpeed Insights, ensuring fast load times and mobile optimization.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable:</b> <span style="font-weight: 400;">Table</span><span style="font-weight: 400;"> with the list of tech issues that should be fixed </span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">SEO specialist</span></li> </ul> <p><b><br/>3. Analysing On-Page SEO:</b></p> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Action:</b> <span style="font-weight: 400;">Audit On-Page SEO, reviewing keyword usage, title tags, meta descriptions, headers, and alt text.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable:</b> <span style="font-weight: 400;">Table</span><span style="font-weight: 400;"> with the list of on-page issues that should be fixed </span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">SEO specialist<br /><br /></span></li> </ul> <p><b></b></p> <p><b>4. Analysing Website Content:</b></p> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Action: </b><span style="font-weight: 400;">Analyze Content for Relevance, checking for duplicate content, keyword cannibalization, and content gaps.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable: </b><span style="font-weight: 400;">List of content issues that should be fixed. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">SEO specialist<br /></span><span style="font-weight: 400;"></span></li> </ul> <p><b></b></p> <p><b><br/>5. Analysing Off-Page SEO:</b></p> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Action: </b><span style="font-weight: 400;">Conduct Off-Page SEO Analysis, focusing on backlinks, domain authority, and referral traffic.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable:</b><span style="font-weight: 400;"> List of detected external links.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">SEO specialist<br /><br /></span></li> </ul> <p><b></b></p> <p><b>6. Analysing Competitors:</b></p> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Action:</b> <span style="font-weight: 400;">Review Competitor SEO Performance, identifying keyword gaps and backlink opportunities.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable:</b> <span style="font-weight: 400;">Table</span><span style="font-weight: 400;"> with the detailed competitor’s performance. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">SEO specialist</span></li> </ul> <p><b></b></p> <p><b><br/>7. Analysing UI/UX:</b></p> <p></p> <p><b>Actions:</b><b> </b></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check Mobile-Friendliness by reviewing how the site performs on different mobile devices.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Analyze UX by reviewing bounce rates, page depth, and user navigation paths.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable: </b><span style="font-weight: 400;">List of bugs that should be fixed. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">SEO specialist<br /><br /></span></li> </ul> <p><b></b></p> <p><b>8. Checking the Site Security:</b></p> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Action:</b> <span style="font-weight: 400;">Check Site Security, making sure HTTPS is used, and that SSL certificates are properly configured.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable: </b><span style="font-weight: 400;">List of issues that should be fixed. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">SEO specialist</span></li> </ul> <p></p> <p><b></b></p> <p><b><br/>9. Auditing Local SEO:</b></p> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Action:</b> <span style="font-weight: 400;">Audit Local SEO Factors, such as Google My Business.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable: </b><span style="font-weight: 400;">List of issues that should be fixed. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">SEO specialist<br /><br /></span></li> </ul> <p><b></b></p> <p><b>10. Checking Social Signals:</b></p> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Action:</b> <span style="font-weight: 400;">Review Social Signals to see how the website is shared on social media and its impact on traffic.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable: </b><span style="font-weight: 400;">List of issues that should be fixed. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">SEO specialist<br /><br /></span></li> </ul> <p><b></b></p> <p><b>11. Reporting:</b></p> <p></p> <p><b>Actions:</b><b> </b></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create a Comprehensive Audit Report, documenting findings and recommendations for each section.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Provide Actionable SEO Recommendations, including prioritized tasks for the client to implement.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable: </b><span style="font-weight: 400;">Doc with audit results</span><span style="font-weight: 400;"> + presentation, if needed. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">SEO specialist<br /><br /></span></li> </ul> <p><b></b></p> <p><b>12. Delivering<span style="font-weight: 400;">:</span></b></p> <p></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Action:</b> <span style="font-weight: 400;">Deliver the Report to the client in a Google Doc or PDF format for review and feedback.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Deliverable: </b><span style="font-weight: 400;">Email with SEO audit report. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Responsible for: </b><span style="font-weight: 400;">PM</span></li> </ul>
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