Editing PPC Campaign Management Process

== 1. Analysis of the current state ==

'''Actions:'''
* Request business details and initial information.  
'''Responsible for:''' PM  
* Set up or audit the client’s Google/Bing ad accounts.  
'''Responsible for:''' PPC specialist  

'''Deliverable:''' Obtained access and initial information.

== 2. Preparing to launch and optimize campaigns ==

'''Actions:'''
* Conduct keyword research based on client goals and market trends.
* Define the target audience segments.
* Develop campaign strategies, including bidding strategy and budget allocation.
* Set up conversion tracking (Google Tag Manager, ad platforms).  
'''Responsible for:''' PPC specialist  

* Create ad copies and rewrite headlines/descriptions with new targeted keywords.  
'''Responsible for:''' Copywriter  

* Develop ad creatives (banners, videos) for the campaigns.  
'''Responsible for:''' Designer or content maker  

'''Deliverable:''' Prepared assets for launching campaigns.

== 3. Optimizing existing campaigns and launching new ones ==

'''Actions:'''
* Launch the initial/new campaigns and configure tracking for performance metrics.
* Optimize campaign settings (targeting, bidding, audience segmentation).  

'''Responsible for:''' PPC specialist  
'''Deliverable:''' Running campaigns

== 4. Ongoing monitoring ==

'''Actions:'''
* Ongoing monitoring and adjusting campaigns for optimal performance.
* Analyze campaign metrics (CPC, CTR, CPA, ROAS) to optimize results.
* Optimize campaign settings (targeting, bidding, audience segmentation).
* Create custom and lookalike audiences if necessary.  

'''Responsible for:''' PPC specialist  
'''Deliverable:''' Running optimized campaigns

== 5. Monthly Reporting ==

'''Actions:'''
* Generate a monthly PPC report for review.  
'''Responsible for:''' Analyst  

* Provide recommendations on future ad strategies.  
'''Responsible for:''' PPC specialist  

* Deliver final reports to the client with insights and actionable steps.  
'''Responsible for:''' PM  

'''Deliverable:''' Monthly report document sent to the client