Editing Main Page/Head of SEO

<h3><b>Head of SEO</b></h3>
<h4><b>Skills and Expertise:</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Over four years of SEO&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Strong analytical skills</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Experience working with large websites and data</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Expert knowledge in eCommerce, Webmaster Tools, and Google Analytics</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Team management experience</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Basic knowledge of PHP and JavaScript</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Highly self-organized and responsible</span></li>
</ul>
<h4><b>Responsibilities:</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Executing tasks assigned by CEO or Project Manager</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Managing the SEO department</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Creating SEO checklists</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Developing and implementing SEO strategies</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Researching global best practices</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Studying international case studies</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Overseeing operational expenses</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Preparing monthly financial reports</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Writing case studies and analytical articles for the blog</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Expanding and developing new directions</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improving department KPIs (traffic/rankings/conversions)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Training new employees</span></li>
</ul>
<h4><b>KPIs:</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Growth in organic traffic</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improved search rankings</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Positive client feedback</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increased website conversions</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Client churn rate</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Project LTV (Lifetime Value)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase in average order value</span></li>
</ul>