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<h3><b>Senior PPC Specialist</b></h3> <h4><b>Knowledge and Skills:</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">More than two years of experience in PPC</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">High analytical skills</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Experience with large websites, managing a large number of ad campaigns.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Expert knowledge of eCommerce, Google Ads, Google Analytics</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Experience in team management</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">High level of self-organization and responsibility</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Google Ads, Google Analytics certifications</span></li> </ul> <p></p> <h4><b>Responsibilities:</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Managing a PPC department</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Creating and developing PPC - marketing strategies to drive results</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Media planning and budgeting of existing campaigns</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Raising department KPIs</span></li> </ul> <p></p> <h4><b>Key Performance Indicators (KPIs):</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Positive client feedback</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase in conversion per unit of money</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Project LTV (Lifetime Value)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase in customer budgets</span></li> </ul>
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