Editing Daniliants Ventures/PPC department/PPC Specialist/

<h3><b>PPC Specialist</b></h3>
<h4><b>Knowledge and Skills:</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">1 year or more experience in a Junior PPC Specialist position</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Systemic thinking, ability to focus on a task and complete it</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Self-educated, self-organization, independence.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Google Analytics, Google Ads certificates</span></li>
</ul>
<p></p>
<h4><b>Responsibilities:</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Setting up and managing ads campaigns in Google Ads</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keywords selection</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ads Creation</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Setting Google Analytics tags and goals</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bid monitoring</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Maintaining statistics and analyzing the effectiveness of advertising campaigns using Google Analytics tools and Lookerstudio.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Focus on the result</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A/B testing</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Developing recommendations to increase conversion rates</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Analyzing the effectiveness of sales sources</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Informing PM about the promotion process (what is bad and what is good)</span></li>
</ul>
<p></p>
<h4><b>Key Performance Indicators (KPIs):</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Positive client feedback</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Performance Improvement</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Successful project management</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase in client budgets</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Positive customer appreciation</span></li>
</ul>