Editing General Marketing Process (section)

== Campaign Planning and Strategy Development ==

=== Obtaining Necessary Access and Initial Information ===
'''Action''': Request necessary audit access, website and social media links, a list of key competitors, etc.  
'''Deliverable''': Obtained access and initial information.

=== Market Research ===
'''Action''': Conduct thorough research of the industry, competitors, and/or target audience upon client request.  
'''Deliverable''': Report on research findings and conclusions to justify the campaign strategy.

=== Competitor Analysis ===
'''Actions''': Analyze competitors’ SEO strategies to identify strengths, weaknesses, and opportunities.  
'''Deliverable''': Competitor analysis report.

=== Client Audit ===
'''Actions''': Audit the client's website, social media, and ad accounts, as well as an SEO audit to identify growth opportunities, blocks, and necessary actions for promotion start.  
'''Deliverable''': Document with audit results.

=== Strategy Development ===
'''Actions''': Develop a comprehensive marketing strategy that aligns with the client's requests and goals, including budgets, KPIs, and timelines/roadmaps. This may include SEO, paid ads on major platforms (Meta, Google, Bing), email and influencer marketing, website and social media improvements, and other ideas and recommendations to support client growth.  
'''Deliverable''': Strategy document.

=== Client Approval ===
'''Action''': Present the marketing strategy to the client for feedback and approval.  
'''Deliverable''': Approved marketing strategy with any necessary revisions completed.