Editing Document Creation Guidelines & Formatting Rules (section)

== How to change the header ==
[[File:Image5.png|thumb|center]]
'''Colors:'''

* '''Titles and Headings:'''
** Main color: #c81e1e or #ff0000
** Alternative: #000000 (black)

** '''Subheadings H2:''' #000000 (black)
** '''Subheadings H3:''' #434343
** '''Subheadings H4:''' #666666

* '''Body Text:'''
** Black Background Documents: #ffffff (white)
** White Background Documents: #000000 (black)

* '''Accent Colors:'''
** Primary: #c81e1e or #ff0000
** Alternative: #000000 (black) with '''bold''' or ''italic'' font

* '''Link Colors:'''
** Main: #c81e1e or #ff0000 with underline font
** Alternatives: #0081ff (if too many red elements on the page)

* '''Table Formatting:'''
** Header Background: #c81e1e (for white background)
[[File:Image17.png|thumb|center]]
or #e6e6e6 (for dark background)
[[File:Image4.png|thumb|center]]
* '''Text Colors:''' #000000 (black) or #ffffff (white, for dark background)
* '''Frame Colors:''' #000000 or #cccccc (for white background) or #ffffff (for dark background)

* '''Indicator Use (reports):'''
** Positive growth in metrics: #009700 or standard green
** Negative trends or losses: #c81e1e or standard red
[[File:Image13.png|thumb|center]]
Graphs and Charts: it’s acceptable to use colors such as #ff0000, #ff006f, #dc00c9, #8c52ff, #4a62ff, #0082ff, #00bae2, #009700, #d05e00 

The colors mentioned above are divided into standard Google doc colors and custom colors. Standard colors include the following ones:
[[File:Image1.png|thumb|center | #000000 (black)]]
[[File:Image18.png|thumb|center | #ffffff (white)]]
[[File:Image10.png|thumb|center | #ff0000]]
[[File:Image9.png|thumb|center | #434343]]
[[File:Image16.png|thumb|center | #666666]]
[[File:Image7.png|thumb|center | #cccccc]]
'''How to add a custom color:'''
* In the edit box, select Text Color ⇒ Click “+” under Custom ⇒ Insert Color Hex (color code beginning with #) and click OK.
[[File:Image3.png|thumb|center]]
[[File:Image11.png|thumb|center]]
'''Use of Logos:'''
All essential client and company documents '''must include our logo'''
The logo is typically placed in the bottom right corner, with the company name and an active link to the website in the bottom left corner of the footer on all pages.
[[File:Image12.png|thumb|center]]
For documents with a black background, use the white version of the logo.

In presentations, a large logo on the background of the page is acceptable.

For client documents, '''be sure to place the client's logo''' in the top right and the company name in the top left on the title page.
[[File:Image8.png|thumb|center]]

Maintain the correct aspect ratio of the logo; do not stretch or pixelate.

=== 2.4. Document Review & Approval ===
* '''Always''' have documents reviewed and approved by the '''Project Manager'''.
* Documents must be proofread by a '''native speaker''' before client delivery.

=== 2.5. Final Checks before Client Delivery ===
* '''Verify all information''' is accurate and complete.
* Double-check all links and references.
* Ensure formatting consistency according to the guidelines above.

=== 2.6. Access & Permissions ===
* '''Default Ownership''': Use the official DV Google accounts for document ownership. Only essential team members need edit access; others may be set to “Comment” or “View” to preserve document integrity.
* '''Sharing with Clients''': Grant “View” or “Comment” access unless the client’s scope requires “Edit.” Share client’s sensitive documents such as '''marketing plans and reports in PDFs'''.

=== 2.7. Storing in Drive ===
* '''All documents''' should be '''organized''' into their respective folders in Google Drive.
** Use the '''designated folders**
[[File:Image2.png|thumb|center]]
Below are '''best practices and formatting rules''' for each major document group:

=== 3.1. Essential Client Documents ===
'''Examples:'''
* [https://docs.google.com/document/d/1xM3vo57QUJPEmqrTQxcaflQNGr_BIfisVoEMT_Y3xyU/edit?usp=sharing Growth Marketing Plans]
* [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Audits] (e.g., Marketing)
* [https://docs.google.com/document/d/1XbUahZx-garnUBuzcmomuEsgEcu4Zpu0XhdhNZ5ivJQ/edit?usp=sharing Ideas, suggestions, and recommendations for improvement]
* [https://docs.google.com/document/d/15muKRqfXIIFXL--aeeYzM8JoLLrUWxaFesG-L3a9HVQ/edit?usp=sharing Small reports] on special campaigns

'''Key Points:'''
* '''Format''': Use the standard Google Docs layout.
* '''Use logos''' to brand the document:
** Header: logo and client name.
** Footer: logo and our company name.
* Format the doc with '''the recommended fonts and colors''' in [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]. The background should be white and the main text should be black for easy reading.
* Recommended '''document structure''':
** Title Page → Introduction/Background Information → Detailed Main Sections → Next Steps → Conclusion → Contact Page
** If the document is longer than 5-6 pages, add a table of contents after the title page.
* '''Heading Structure''':
** Title
** H1 - title of sections
** H2 - main sub-sections
** H3/H4/H5 - key sub-paragraphs
=== 3.2. Branded Important Client Documents (Black Background) ===
'''Examples:'''
* [https://www.canva.com/design/DAGi1sGSbmU/ctbWcM5vtXpn-X0Doojuxg/edit?utm_content=DAGi1sGSbmU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton Annual Reports]
* [https://docs.google.com/document/d/1UdRWBgamW-OIHHV2fzThgUDiFCOiZ05qCcaVVD6NLco/edit?usp=sharing SEO Analysis]
* Strategies that require a polished, "designed" look

'''Key Points:'''
* '''Format''': Typically created in Google Docs or Canva and downloaded in final PDF format.
* Place the '''Daniliants Ventures logo''' on the cover page in the bottom left corner and the '''client name''' in the bottom right corner.
* In the header of the cover page, place '''the date the document was created''' and the required '''"Confidential, do not distribute"''' disclaimer.
* Format the doc with '''the recommended fonts and colors''' in [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]. The background should be dark and the main text should be white for easy reading.
* Recommended '''document structure''':
** Title Page → Table of Contents → Overview → Detailed Main Sections → Next Steps → Summary & Plans
* '''Heading Structure''':
** Title
** H1 - title of sections
** H2 - main sub-sections
** H3/H4/H5 - key sub-paragraphs
=== 3.3. Monthly Reports ===
'''Example:''' 
* [https://docs.google.com/presentation/d/1XIDRwswa5--9dtDL1cmpsiJJAJqU-T0fLhVl8Xz8PGk/edit?usp=sharing Monthly Growth Marketing Reports]

'''Key Points:'''
* '''Format''': Use the standard Google Slides layout (16:9).
* '''Structure''':
# Title slide with report title and report period details. Place the Daniliants Ventures logo on the title slide in the top left and the client logo in the bottom right.
# Slide with wins, losses and suggestions.
# Detailed slides with tables/graphs/diagrams showing performance data in key marketing channels.
# Completed tasks slide.
# Next steps slide.
# Key terms and definitions slide.
# Final slide with contact information.

* '''Branding''':
** Apply a theme with our branded colors and fonts on each slide (see [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]).
** Maintain consistent text placement, heading size, and bullet style.

* '''Data Presentation''':
** Use graphs, charts, and screenshots of analytics where relevant.
** Keep text minimal – use bullet points rather than large text blocks.
** Emphasize clarity and readability.
=== 3.4. Task Documents & Shared Docs ===
'''Examples:'''
* Text for [https://docs.google.com/document/d/1BDMcNu-cMXvqFaLgF_itsobFaIP_kMOoB8AjLatpTew/edit?usp=sharing Meta Ads] or [https://docs.google.com/spreadsheets/d/1eLkzTYpiywiNlO7IigzVaZQQ10ESCH54BB7vmWZYcjw/edit?usp=sharing Google Ads]
* [https://docs.google.com/spreadsheets/d/1E-AkFFRSJL9sb-8uU0J5H_Y4csPo3i2NBYWJ0e4bIJg/edit?usp=sharing Time estimates]
* [https://docs.google.com/spreadsheets/d/1wVqDt7H9rgeQlpfj6GnehpL7oQTCGcBV2JRHSD6fEbE/edit?usp=sharing SEO], [https://docs.google.com/spreadsheets/d/1_KNXfbacHVJuoUkTL3HLA3HOzObh5Sdtkt05PoiLw6Y/edit?usp=sharing Technical site audit data] and [https://docs.google.com/spreadsheets/d/1IALsZ7AONyP350R33JEiw40LqTF1StTQLRnlSvVkgqE/edit?usp=sharing KPI’s report]
* [https://docs.google.com/spreadsheets/d/1ENLALF3FjSiRxqLFZ-Rwpc_FTq0R6zPxKQX9KKw2UQU/edit?usp=sharing Marketing action logs]
* [https://docs.google.com/spreadsheets/u/0/d/1XbbjFQtCQzHrmL5zp9luojsFOxz-_ukq7DpiV0iNCEc/edit Influencer List]

'''Key Points:'''
* '''Main Goal''': Provide clear, structured task deliverables that need to be shared with the client for approval.
* '''File Type''':
** '''Google Docs''' for scripts, text-based tasks, instructions.
** '''Google Sheets''' for estimations, data sets, SEO keyword analysis, logs, etc.
* '''Structure''':
** Use '''headings''' and subheadings or table formatting for clarity.
** Provide '''comments''' or '''notes''' if multiple team members are updating the same doc.
** Keep them easy to read – '''clean layout''', short paragraphs, bullet lists for steps.
* '''Branding''':
** For '''client-shared''' versions, apply basic brand guidelines (see [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]).
** For purely internal usage, it’s less critical—but still try to keep the doc well-organized and readable.