Editing Document Creation Guidelines & Formatting Rules (section)

=== 2.1. Creating Documents ===

* '''Use Google Docs/Sheets/Slides''' based on your document needs:
** '''Google Docs''' for textual documents like audits, strategies, marketing ideas, etc.
** '''Google Sheets''' for data-heavy or spreadsheet-type documents (time estimates, semantic core/SEO data, logs).
** '''Google Slides''' for presentations (monthly reports, special pitch decks).

* '''Styling & Consistency''': Always adhere to the basic brand guidelines (detailed in Section 5) for logos, fonts, and color usage — especially for client-facing or branded documents.

* '''Document Language''':
** All documents intended for the entire team or for sharing with clients '''must be written in English'''.
** However, some client-specific documents '''may be in Finnish or Russian''', depending on the client’s requirements.
** Drafts and non-essential documents used internally among team members may be written in any language they are comfortable with.
** The only exception to this rule is translations, which can be created in the required language.

* '''Appropriate Naming Conventions''':
** Start with the '''project or client name''', followed by '''document title''' and, if applicable, '''version''' (e.g., "ClientName – Marketing Audit – v1.0").
** Include the '''date''' if time-specific or if it’s a repeating document (e.g., monthly report).