Editing General Marketing Process (section)

== Preparation for Strategy Implementation ==

=== Platform Account Setup ===
'''Actions''': Obtain additional necessary access or create and set up new ones if needed: Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads and Bing Ads, Google My Business, Google Analytics, Google Search Console, Microsoft Clarity, and social media accounts.  
'''Deliverable''': Permissions for necessary platforms and tools.

=== Requesting Launch Information ===
'''Actions''': Request photos, videos, logos, brand guidelines, and tone of voice if available for creating creatives and texts. Request promotion details (terms, duration, list of promotional items) and promo code if included in campaigns. Request the client's existing audience and remarketing audience for ad launch, as well as a list of email addresses for newsletters.  
'''Deliverable''': Document with requested information.

=== Keyword Research ===
'''Actions''': Search for relevant keywords for campaign launches and website optimization.  
'''Deliverable''': Semantic core.

=== Influencer Search ===
'''Actions''': Search for influencers with a relevant audience, including key data such as blog type, audience size, engagement rate, and average views.  
'''Deliverable''': List of potential influencers for collaboration.

=== Backlink Search ===
'''Actions''': Search for backlinks to increase link mass.  
'''Deliverable''': List of backlinks with key metrics.

=== Blog Post Topics List ===
'''Actions''': Generate blog post topics, search for keywords, and create a technical assignment for the copywriter.  
'''Deliverable''': Ready technical assignment for the copywriter with all the details for writing blog posts.

=== Tracking Pixels and Conversions ===
'''Actions''': Set up tracking pixels and conversion tags on the client's site to track user actions and measure campaign effectiveness or check the correctness of existing ones.  
'''Deliverable''': Properly installed and tested conversions.

=== Catalogue Check ===
'''Actions''': For commercial advertising, request access to Meta Commerce Manager and Google Merchant Center or create and set up catalogues if absent.  
'''Deliverable''': Product catalogue.