Editing Launch Campaign Process (section)

== 3. Account Setup and Configuration ==

=== a. Platform Account Setup ===
* '''Actions:''' Obtain or create access to Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads, Bing Ads, Google My Business, Google Analytics, Microsoft Clarity, and social media accounts.
* '''Deliverable:''' Permissions for necessary platforms and tools.
* '''Responsible for:''' PM

=== b. Requesting Launch Information ===
* '''Actions:''' Request photos, videos, logos, brand guidelines, and tone of voice if available for creatives and texts. Request promotion details (terms, duration, promotional items, promo code), existing audiences, and remarketing lists.
* '''Deliverable:''' Document with requested information.
* '''Responsible for:''' PM

=== c. Populating Audiences ===
* '''Actions:''' Upload received audiences to the ad platform and/or start collecting: custom, social, lookalike, remarketing audiences.
* '''Deliverable:''' Populated and ready audiences.
* '''Responsible for:''' PPC and Meta Specialist

=== d. Keyword Research ===
* '''Actions:''' Search for relevant keywords for Google campaign launches.
* '''Deliverable:''' Semantic core.
* '''Responsible for:''' PPC Specialist

=== e. Tracking Conversions ===
* '''Actions:''' Set up or verify tracking pixels and conversion tags to measure campaign performance.
* '''Deliverable:''' Properly installed and tested conversions.
* '''Responsible for:''' PPC and Meta Specialist

=== f. Catalogue Check ===
* '''Actions:''' For commercial ads, request access to Meta Commerce Manager and Google Merchant Center, or create/set up catalogues if not present.