Editing Email Marketing Management Process

= Email Campaign Process =

== 1. Gathering Background Information ==
'''Actions:'''
* Request business details, all initial information and necessary accesses.
* Define goals and identify target audience.

'''Deliverable:''' Obtained access and initial information.  
'''Responsible for:''' Artem and/or PM

== 2. Email Campaign Planning ==
'''Actions:'''
* Develop an Email marketing plan.
* Allocate the budget.
* Identify the stuff needed to launch the Email campaign.

'''Deliverable:''' Email marketing plan with the allocated budget and next steps.

== 3. Preparing for Launching the Email Campaign ==
'''Actions:'''
* Buy a custom domain for email marketing.
* Point a domain to the email hosting server (we are using Migadu).
* Set up SPF and DKIM records.
* Make a redirect from the custom domain to the client’s website.
* Write a copy for the email campaign.

'''Deliverable:''' Prepared stuff for launching campaigns.

== 4. Launching the Email Campaign ==
'''Actions:'''
* Add emails to the sending tool (tool ⇒ Lemlist).
* Start to warm up emails (tool ⇒ Lemwarm).
* Find and export leads for the campaign (tool ⇒ Apollo).
* Create a campaign in the sending tool (tool ⇒ Lemlist).
* Import leads to the sending tool (tool ⇒ Lemlist).
* Set up sending settings for the campaign.
* Launch the email marketing campaign.

'''Deliverable:''' Launched Email campaign.

== 5. Ongoing Monitoring ==
'''Actions:'''
* Ongoing monitoring of the email campaign.
* Analyzing key email campaign metrics.
* Increasing the number of sending limits for emails.
* Improving the email campaign based on the results.

'''Deliverable:''' Ongoing optimized campaigns  
'''Responsible for:''' Email Marketer

== 6. Monthly Reporting ==
'''Actions:'''
* Generate a monthly report.
* Provide recommendations on future ad strategies.
* Deliver final reports to the client with insights and next steps.

'''Responsible for:'''
* Report generation: Analyst  
* Strategic recommendations: Email Marketer  
* Final delivery: PM  

'''Deliverable:''' Monthly report document sent to the client