Daniliants Ventures - User contributions [en]

Content Manager department

2026-02-11T15:06:08Z

Dventures:

<h2>Content Manager Knowledge and Skills</h2>
<h3>Wordpress</h3>
* [https://wordpress.com/support/edit-content/ Edit a page or post’s content | Wordpress]
* [https://wordpress.com/blog/2025/02/27/wordpress-title-tags/ Edit Meta Tags | WordPress]

<h3>Shopify</h3>
* [https://help.shopify.com/en/manual/online-store/blogs/adding-a-blog Manage blogs | Shopify]
* [https://youtu.be/KIeFUnEdUBw?si=uZvQ_wHGw5_EHOPC Edit Meta Tags | Shopify]

<h3>Webflow</h3>
* [https://www.youtube.com/watch?v=cR9t-2C03bA How To Add a Blog Post | Webflow]
* [https://university.webflow.com/videos/seo-title-meta-description Edit Meta Tags | Webflow]

Content Manager department

2026-02-11T14:03:46Z

Dventures:

Content Manager department

2026-02-11T13:35:58Z

Dventures: Created page with "<h2>Content Manager Knowledge and Skills</h2> * [https://wordpress.com/support/edit-content/ Edit a page or post’s content| Wordpress]"

<h2>Content Manager Knowledge and Skills</h2>
* [https://wordpress.com/support/edit-content/ Edit a page or post’s content| Wordpress]

Daniliants Ventures

2026-02-11T13:34:04Z

Dventures:

<h2><strong>Fundamentals</strong></h2>
*[https://wiki.dventures.agency/index.php/Essential_info Essential info]
*[https://wiki.dventures.agency/index.php/Marketing_processes Marketing processes]
<h2><strong>Start Block</strong></h2>
*[https://wiki.dventures.agency/index.php/Employee_Onboarding_Process Employee Onboarding Process]

<h2><strong>Departments</strong></h2>
*[https://wiki.dventures.agency/index.php/Analytics Analytics department]
*[https://wiki.dventures.agency/index.php/Copywriting_department Copywriting department]
*[https://wiki.dventures.agency/index.php/Email_Marketing_department Email Marketing department]
*[https://wiki.dventures.agency/index.php/Daniliants_Ventures/PPC_department/ PPC department]
*[https://wiki.dventures.agency/index.php/SEO_department SEO department]
*[https://wiki.dventures.agency/index.php?title=Content_Manager_department Content Manager department]

== Getting started ==
* [https://www.mediawiki.org/wiki/Special:MyLanguage/Manual:Configuration_settings Configuration settings list]
* [https://www.mediawiki.org/wiki/Special:MyLanguage/Manual:FAQ MediaWiki FAQ]
* [https://lists.wikimedia.org/postorius/lists/mediawiki-announce.lists.wikimedia.org/ MediaWiki release mailing list]
* [https://www.mediawiki.org/wiki/Special:MyLanguage/Localisation#Translation_resources Localise MediaWiki for your language]
* [https://www.mediawiki.org/wiki/Special:MyLanguage/Manual:Combating_spam Learn how to combat spam on your wiki]
Consult the [https://www.mediawiki.org/wiki/Special:MyLanguage/Help:Contents User's Guide] for information on using the wiki software.
<strong>MediaWiki has been installed.</strong>

Analytics

2025-12-26T14:07:24Z

Dventures:

<h2>Work Processes</h2>
*[https://wiki.dventures.agency/index.php/Monthly_Reports Monthly Reports]
*[https://wiki.dventures.agency/index.php/Google_Search_Console_%2B_Ahrefs Google Search Console + Ahrefs]
*[https://wiki.dventures.agency/index.php/Google_Analytics Google Analytics video tutorial]
*[https://wiki.dventures.agency/index.php/How_to_Set_Up_GA4:_A_Complete_Step-by-Step_Guide How to Set Up GA4: A Complete Step-by-Step Guide]
*[https://wiki.dventures.agency/index.php/Report_Templates Report Templates]
*[https://wiki.dventures.agency/index.php/Looker_Studio_Dashboard_Creation_Process Looker Studio Dashboard Creation Process]

<h2>Useful links</h2>
*[https://www.youtube.com/watch?v=mKu6FI53BxE&ab_channel=AnalyticsMania-GoogleAnalytics%26TagManager Google Analytics 4 tutorial for beginners (2025)]

*[https://www.youtube.com/@LovesData LovesData] Learn how to use Google Analytics, Google Tag Manager, Google Ads, and Looker Studio.

*[https://www.youtube.com/@AhrefsCom Ahrefs] Youtube channel. Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing.

*[https://measureschool.com/woocommerce-google-ads-conversion-tracking/ Measureschool] How to Set Up WooCommerce Google Ads Conversion Tracking

Marketing processes

2025-05-23T14:36:29Z

Dventures:

<h2>Marketing Processes</h2>
* [https://wiki.dventures.agency/index.php/Marketing_Strategy_Creation_Process Marketing Strategy Creation Process]
* [https://wiki.dventures.agency/index.php/General_Marketing_Process General Marketing Process]
* [https://docs.google.com/spreadsheets/d/1NnttAXa-4ioW7mg_uPXdE3502-WKJ7f7UAWI08YqUPE/edit?usp=sharing Required Accesses From The Client]
* [https://docs.google.com/spreadsheets/d/10tLr_lBcBNDfHCJNvRp_m6KZvjWCMwullDul5KJW7KM/edit?usp=sharing Webflow Release Checklist Template]
* [https://docs.google.com/spreadsheets/d/19h_FHgCzS-7zs8RBtcZrJFfJnKGsdqfdoj62ny-NRjY/edit?usp=sharing Internal Marketing Plan Template ]

Meta Ads Management Process

2025-05-23T14:30:06Z

Dventures:

=== Analysis of the current state: ===

'''Actions:'''
* Request business details, all initial information and necessary accesses.

'''Responsible for:''' PM

* Audit the client's ad account and existing campaigns. And audit the website upon client's request to define what on the website is affecting the outcome.

'''Responsible for:''' Meta specialist

* Identify what can be improved in the account and how existing campaigns can be optimised.

'''Responsible for:''' Meta specialist

'''Deliverable:''' Obtained access and initial information.

=== Campaign planning:===

'''Actions:'''
* Develop a plan for new campaigns.
* Allocate the budget.
* Identify the stuff needed to launch campaigns.

'''Deliverable:''' Campaign plan with the allocated budget and next steps.

'''Responsible for:''' Meta specialist

=== Preparing for launching and/or optimising campaigns:===

'''Actions:'''
* Set up and/or test conversion tracking if needed

'''Responsible for:''' Meta specialist / PPC specialist / Developer

* Create and configure a catalogue if needed
* Add and configure app if needed
* Set up store locations if needed
* Creating custom and lookalike audiences required for ads
* Create Instant Experiences or Instant Forms if needed

'''Responsible for:''' Meta specialist

* Design ad creatives

'''Responsible for:''' Meta specialist or designer

* Write ad copy

'''Responsible for:''' Copywriter

'''Deliverable:''' Prepared stuff for launching campaigns.

=== Optimizing existing campaigns and launching new ones:===

'''Actions:'''
* Launch the initial/new campaigns.
* Optimize existing campaign settings (targeting, bidding, audience segmentation, new banners and copies).
* Conduct A/B testing if needed.

'''Deliverable:''' Running campaigns

'''Responsible for:''' Meta specialist

=== Ongoing monitoring:===

'''Actions:'''
* Ongoing monitoring and adjusting campaigns for the optimal performance.
* Analyze key campaign metrics (Results and its cost, CPC, CTR, Frequency, Purchases conversion value, ROAS) to optimize results.
* Optimize campaign based on the results.

'''Responsible for:''' Meta specialist

* Create new banners / copies / audiences if necessary.

'''Responsible for:''' Meta specialist / designer / copywriter

'''Deliverable:''' Ongoing optimized campaigns

=== Monthly Reporting:===

'''Actions:'''
* Generate a monthly report.

'''Responsible for:''' Analyst

* Provide recommendations on future ad strategies.

'''Responsible for:''' Meta specialist

* Deliver final reports to the client with insights and next steps.

'''Responsible for:''' PM

'''Deliverable:''' Monthly report document sent to the client

Meta Ads Management Process

2025-05-23T14:29:41Z

Dventures:

=== Analysis of the current state: ===

'''Actions:'''
* Request business details, all initial information and necessary accesses.

'''Responsible for:''' PM

* Audit the client's ad account and existing campaigns. And audit the website upon client's request to define what on the website is affecting the outcome.

'''Responsible for:''' Meta specialist

* Identify what can be improved in the account and how existing campaigns can be optimised.

'''Responsible for:''' Meta specialist

'''Deliverable:''' Obtained access and initial information.

=== Campaign planning:===

'''Actions:'''
* Develop a plan for new campaigns.
* Allocate the budget.
* Identify the stuff needed to launch campaigns.

'''Deliverable:''' Campaign plan with the allocated budget and next steps.

'''Responsible for:''' Meta specialist

=== Preparing for launching and/or optimising campaigns:===

'''Actions:'''
* Set up and/or test conversion tracking if needed

'''Responsible for:''' Meta specialist / PPC specialist / Developer

* Create and configure a catalogue if needed
* Add and configure app if needed
* Set up store locations if needed
* Creating custom and lookalike audiences required for ads
* Create Instant Experiences or Instant Forms if needed

'''Responsible for:''' Meta specialist

* Design ad creatives

'''Responsible for:''' Meta specialist or designer

* Write ad copy

'''Responsible for:''' Copywriter

'''Deliverable:''' Prepared stuff for launching campaigns.

=== '''Optimizing existing campaigns and launching new ones:'''===

'''Actions:'''
* Launch the initial/new campaigns.
* Optimize existing campaign settings (targeting, bidding, audience segmentation, new banners and copies).
* Conduct A/B testing if needed.

'''Deliverable:''' Running campaigns

'''Responsible for:''' Meta specialist

=== Ongoing monitoring:===

'''Actions:'''
* Ongoing monitoring and adjusting campaigns for the optimal performance.
* Analyze key campaign metrics (Results and its cost, CPC, CTR, Frequency, Purchases conversion value, ROAS) to optimize results.
* Optimize campaign based on the results.

'''Responsible for:''' Meta specialist

* Create new banners / copies / audiences if necessary.

'''Responsible for:''' Meta specialist / designer / copywriter

'''Deliverable:''' Ongoing optimized campaigns

=== Monthly Reporting:===

'''Actions:'''
* Generate a monthly report.

'''Responsible for:''' Analyst

* Provide recommendations on future ad strategies.

'''Responsible for:''' Meta specialist

* Deliver final reports to the client with insights and next steps.

'''Responsible for:''' PM

'''Deliverable:''' Monthly report document sent to the client

Meta Ads Management Process

2025-05-23T14:29:32Z

Dventures:

=== Analysis of the current state:===

'''Actions:'''
* Request business details, all initial information and necessary accesses.

'''Responsible for:''' PM

* Audit the client's ad account and existing campaigns. And audit the website upon client's request to define what on the website is affecting the outcome.

'''Responsible for:''' Meta specialist

* Identify what can be improved in the account and how existing campaigns can be optimised.

'''Responsible for:''' Meta specialist

'''Deliverable:''' Obtained access and initial information.

=== Campaign planning:===

'''Actions:'''
* Develop a plan for new campaigns.
* Allocate the budget.
* Identify the stuff needed to launch campaigns.

'''Deliverable:''' Campaign plan with the allocated budget and next steps.

'''Responsible for:''' Meta specialist

=== Preparing for launching and/or optimising campaigns:===

'''Actions:'''
* Set up and/or test conversion tracking if needed

'''Responsible for:''' Meta specialist / PPC specialist / Developer

* Create and configure a catalogue if needed
* Add and configure app if needed
* Set up store locations if needed
* Creating custom and lookalike audiences required for ads
* Create Instant Experiences or Instant Forms if needed

'''Responsible for:''' Meta specialist

* Design ad creatives

'''Responsible for:''' Meta specialist or designer

* Write ad copy

'''Responsible for:''' Copywriter

'''Deliverable:''' Prepared stuff for launching campaigns.

=== '''Optimizing existing campaigns and launching new ones:'''===

'''Actions:'''
* Launch the initial/new campaigns.
* Optimize existing campaign settings (targeting, bidding, audience segmentation, new banners and copies).
* Conduct A/B testing if needed.

'''Deliverable:''' Running campaigns

'''Responsible for:''' Meta specialist

=== Ongoing monitoring:===

'''Actions:'''
* Ongoing monitoring and adjusting campaigns for the optimal performance.
* Analyze key campaign metrics (Results and its cost, CPC, CTR, Frequency, Purchases conversion value, ROAS) to optimize results.
* Optimize campaign based on the results.

'''Responsible for:''' Meta specialist

* Create new banners / copies / audiences if necessary.

'''Responsible for:''' Meta specialist / designer / copywriter

'''Deliverable:''' Ongoing optimized campaigns

=== Monthly Reporting:===

'''Actions:'''
* Generate a monthly report.

'''Responsible for:''' Analyst

* Provide recommendations on future ad strategies.

'''Responsible for:''' Meta specialist

* Deliver final reports to the client with insights and next steps.

'''Responsible for:''' PM

'''Deliverable:''' Monthly report document sent to the client

PPC Audit Process

2025-05-23T14:27:42Z

Dventures:

* Request Access to PPC platforms like Google Ads, Bing Ads, and any other accounts the client is using.

'''Responsible for:''' PM

* Review Account Structure, ensuring campaigns and ad groups are properly organized and named.

* Analyze Budget Utilization to determine if the client is overspending or understanding.

* Examine Targeting Settings, ensuring geotargeting, device targeting, and audience segments align with the client's goals.

* Review Keyword Strategy, checking for negative keywords, irrelevant keywords, and low-performing keywords.

* Audit Ad Copy, assessing clarity, persuasiveness, and alignment with the brand and campaign goals.

* Check Ad Extensions, ensuring all relevant ad extensions are being used (sitelinks, callouts, etc.).

* Evaluate Bid Strategies, determining whether manual or automated bidding is more appropriate.

* Analyze Historical Data, looking at past performance to identify trends in clicks, impressions, and conversions.

* Check for Compliance with Platform Policies, ensuring there are no disapproved ads or account-level issues.

* Review Quality Scores to identify ads with low-quality scores and determine how to improve them.

* Analyze Key Metrics like CTR, CPC, conversion rate, ROAS, and CPA.

* Check Landing Page Experience, ensuring the landing pages are relevant, optimized, and mobile-friendly.

* Evaluate Campaign Budgets, ensuring they are aligned with goals and performance.

* Review Conversion Tracking, making sure conversions are correctly set up and attributed to the right campaigns.

* Examine Ad Performance at the ad group and individual ad level to spot underperformers.

* Provide Recommendations for Optimization, including keyword bids, ad copy changes, and budget reallocation.

'''Responsible for auditing:''' PPC specialist

* Create a Comprehensive Audit Report with findings, graphs, and actionable steps.

'''Responsible for:''' PPC specialist

* Send the ready document to the responsible person for final review.

'''Responsible for reviewing:''' PM

* Deliver the Audit Report to the client in a shareable format for final review.

'''Responsible for delivering:''' PM

'''Deliverable:'''
PPC Audit report [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Google Doc] or PDF summarizing campaign performance, issues, and recommendations.

PPC Audit Process

2025-05-23T14:26:51Z

Dventures:

* Request Access to PPC platforms like Google Ads, Bing Ads, and any other accounts the client is using.

'''Responsible for: PM'''

* Review Account Structure, ensuring campaigns and ad groups are properly organized and named.

* Analyze Budget Utilization to determine if the client is overspending or understanding.

* Examine Targeting Settings, ensuring geotargeting, device targeting, and audience segments align with the client's goals.

* Review Keyword Strategy, checking for negative keywords, irrelevant keywords, and low-performing keywords.

* Audit Ad Copy, assessing clarity, persuasiveness, and alignment with the brand and campaign goals.

* Check Ad Extensions, ensuring all relevant ad extensions are being used (sitelinks, callouts, etc.).

* Evaluate Bid Strategies, determining whether manual or automated bidding is more appropriate.

* Analyze Historical Data, looking at past performance to identify trends in clicks, impressions, and conversions.

* Check for Compliance with Platform Policies, ensuring there are no disapproved ads or account-level issues.

* Review Quality Scores to identify ads with low-quality scores and determine how to improve them.

* Analyze Key Metrics like CTR, CPC, conversion rate, ROAS, and CPA.

* Check Landing Page Experience, ensuring the landing pages are relevant, optimized, and mobile-friendly.

* Evaluate Campaign Budgets, ensuring they are aligned with goals and performance.

* Review Conversion Tracking, making sure conversions are correctly set up and attributed to the right campaigns.

* Examine Ad Performance at the ad group and individual ad level to spot underperformers.

* Provide Recommendations for Optimization, including keyword bids, ad copy changes, and budget reallocation.

'''Responsible for auditing: PPC specialist'''

* Create a Comprehensive Audit Report with findings, graphs, and actionable steps.

'''Responsible for: PPC specialist'''

* Send the ready document to the responsible person for final review.

'''Responsible for reviewing: PM'''

* Deliver the Audit Report to the client in a shareable format for final review.

'''Responsible for delivering:''' PM

== Deliverable:==
PPC Audit report [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Google Doc] or PDF summarizing campaign performance, issues, and recommendations.

Daniliants Ventures/PPC department/

2025-05-23T14:23:36Z

Dventures:

<h2>PPC Specialist Knowledge and Skills</h2>
* [https://wiki.dventures.agency/index.php/Daniliants_Ventures/PPC_department/Senior_PPC_Specialist/ Senior PPC Specialist]
* [https://wiki.dventures.agency/index.php/Daniliants_Ventures/PPC_department/PPC_Specialist/ PPC Specialist]
* [https://wiki.dventures.agency/index.php/Daniliants_Ventures/PPC_department/Junior_PPC_Specialist/ Junior PPC Specialist]

<h2>PPC Processes</h2>
* [https://wiki.dventures.agency/index.php/PPC_Campaign_Management_Process PPC Campaign Management Process]
* [https://wiki.dventures.agency/index.php/Launch_Campaign_Process PPC Launch Campaign Process]
* [https://wiki.dventures.agency/index.php/Conversion_Tracking_Setup_Process Conversion Tracking Setup Process]
* [https://wiki.dventures.agency/index.php/PPC_Audit_Process PPC Audit Process]
* [https://wiki.dventures.agency/index.php/Project_Handover Project Handover]
* [https://wiki.dventures.agency/index.php/Transfer_of_Tasks_Before_Vacation Transfer of Tasks Before Vacation]
* [https://wiki.dventures.agency/index.php/PPC_templates: PPC templates]
* [https://wiki.dventures.agency/index.php/Meta_Audit_Process Meta Audit Process]
* [https://wiki.dventures.agency/index.php/Meta_Ads_Management_Process Meta Ads Management Process]

Looker Studio Dashboard Creation Process

2025-05-23T14:20:33Z

Dventures:

Identify the client’s request and goals.

'''Responsible for:''' Artem

Define the main KPIs, data sources and tools that should be visualised.

'''Responsible for:''' Analyst

Request accesses to the client’s Google Analytics, Google Search Console and other tools.

'''Responsible for:''' PM

Connect all data sources to the Looker Studio Dashboard.

'''Responsible for:''' Analyst

Create a dashboard with KPIs visualisation.

'''Responsible for:''' Analyst

Send the finalized Looker Studio Dashboard to the client for review.

'''Responsible for:''' PM

Make changes based on the client’s feedback.

'''Responsible for:''' Analyst

'''Deliverable:''' Approved Looker Studio Dashboard

Looker Studio Dashboard Creation Process

2025-05-23T14:20:16Z

Dventures:

== Dashboard Setup Process ==

Identify the client’s request and goals.

'''Responsible for:''' Artem

Define the main KPIs, data sources and tools that should be visualised.

'''Responsible for:''' Analyst

Request accesses to the client’s Google Analytics, Google Search Console and other tools.

'''Responsible for:''' PM

Connect all data sources to the Looker Studio Dashboard.

'''Responsible for:''' Analyst

Create a dashboard with KPIs visualisation.

'''Responsible for:''' Analyst

Send the finalized Looker Studio Dashboard to the client for review.

'''Responsible for:''' PM

Make changes based on the client’s feedback.

'''Responsible for:''' Analyst

'''Deliverable:''' Approved Looker Studio Dashboard

Marketing Strategy Creation Process

2025-05-23T14:18:54Z

Dventures:

Determine the client's goals and their request.

'''Responsible for:''' Artem

Request business details, all initial information and necessary accesses.

'''Responsible for:''' Artem or PM

Conduct thorough research of the industry, competitors, and/or target audience upon client request.

'''Responsible for:''' Marketing team

Analyze the client's existing strategy and sales funnel.

'''Responsible for:''' Marketing team

Analyze competitors’ SEO and PPC strategies to identify strengths, weaknesses, and opportunities.

'''Responsible for:''' SEO and PPC specialists

Audit the client's website, [https://docs.google.com/document/u/0/d/1mpigTz332D3E9Vf4vAPJXFTPj9-gVGY4ez5afamgpFI/edit social media], [https://docs.google.com/document/u/0/d/1arCOerqF1bA7cgLlPnW0qz-XpsN5vTUVEEVvV1ksavo/edit Meta] and [https://docs.google.com/document/u/0/d/1M7nkJhbhXKDnAd3PuIScazNgRE5_WGxf6gobTV5Iigo/edit Google] ad accounts, as well as an [https://docs.google.com/document/u/0/d/1KXLBg0pR4G3o1WYLLjDka3QeJJ89gtd3f1Xv_FUffoU/edit SEO audit] to identify growth opportunities, blocks, and necessary actions for promotion start.

'''Responsible for:''' SEO, PPC, Meta and SMM specialists, Analyst

Develop a comprehensive marketing strategy that aligns with the client's requests and goals, including budgets, key performance indicators (KPIs), and timelines/roadmaps. This may include SEO, paid ads on major platforms (Meta, Google, Bing), email and influencer marketing, website and social media improvements, and other ideas and recommendations to support client growth.

'''Responsible for:''' Marketing team

Create a [https://docs.google.com/document/u/0/d/1xM3vo57QUJPEmqrTQxcaflQNGr_BIfisVoEMT_Y3xyU/edit doc] and/or presentation with audit findings, comprehensive growth plan, timelines and next steps.

'''Responsible for:''' Marketing team

Send the ready document to the responsible person for final review.

'''Responsible for review:''' Artem or PM

Send the deliverables to the client.

'''Responsible for:''' PM

===Deliverable:===
A documented marketing strategy with audit results, timelines, next steps and all related documents.

Marketing Strategy Creation Process

2025-05-23T14:18:18Z

Dventures:

Determine the client's goals and their request.
'''Responsible for:''' Artem

Request business details, all initial information and necessary accesses.
'''Responsible for:''' Artem or PM

Conduct thorough research of the industry, competitors, and/or target audience upon client request.
'''Responsible for:''' Marketing team

Analyze the client's existing strategy and sales funnel.
'''Responsible for:''' Marketing team

Analyze competitors’ SEO and PPC strategies to identify strengths, weaknesses, and opportunities.
'''Responsible for:''' SEO and PPC specialists

Audit the client's website, [https://docs.google.com/document/u/0/d/1mpigTz332D3E9Vf4vAPJXFTPj9-gVGY4ez5afamgpFI/edit social media], [https://docs.google.com/document/u/0/d/1arCOerqF1bA7cgLlPnW0qz-XpsN5vTUVEEVvV1ksavo/edit Meta] and [https://docs.google.com/document/u/0/d/1M7nkJhbhXKDnAd3PuIScazNgRE5_WGxf6gobTV5Iigo/edit Google] ad accounts, as well as an [https://docs.google.com/document/u/0/d/1KXLBg0pR4G3o1WYLLjDka3QeJJ89gtd3f1Xv_FUffoU/edit SEO audit] to identify growth opportunities, blocks, and necessary actions for promotion start.
'''Responsible for:''' SEO, PPC, Meta and SMM specialists, Analyst

Develop a comprehensive marketing strategy that aligns with the client's requests and goals, including budgets, key performance indicators (KPIs), and timelines/roadmaps. This may include SEO, paid ads on major platforms (Meta, Google, Bing), email and influencer marketing, website and social media improvements, and other ideas and recommendations to support client growth.
'''Responsible for:''' Marketing team

Create a [https://docs.google.com/document/u/0/d/1xM3vo57QUJPEmqrTQxcaflQNGr_BIfisVoEMT_Y3xyU/edit doc] and/or presentation with audit findings, comprehensive growth plan, timelines and next steps.
'''Responsible for:''' Marketing team

Send the ready document to the responsible person for final review.
'''Responsible for review:''' Artem or PM

Send the deliverables to the client.
'''Responsible for:''' PM

===Deliverable:===
A documented marketing strategy with audit results, timelines, next steps and all related documents.

General Marketing Process

2025-05-23T14:16:18Z

Dventures:

== Client Introduction and Initial Consultation ==

=== Client Inquiry ===
'''Actions''': Receiving an inquiry via the website, email, phone, or in person.
'''Deliverable''': Confirm receipt and schedule a kickoff meeting.

=== Kickoff Meeting ===
'''Objective''': Understand the client's business, goals, and expectations.
'''Actions''': Discuss the client's goals, business, target audience, budget, and timeline. Send the Marketing Client Intake Questionnaire for more detailed client information.
'''Deliverable''': Detailed information about the client's goals and expectations.

=== Proposal and Agreement ===
'''Actions''': Create and present a customized proposal outlining the services, costs, and timelines.
'''Deliverable''': Signed agreement and initial payment.

== Getting Started on the Project ==

=== Introduce the Project to the Team ===
'''Actions''': Share the project brief with the team and conduct an introductory meeting with them.
'''Deliverable''': Team familiarized with the project.

=== Appointing Responsibilities ===
'''Actions''': Distribute project responsibilities among team members and assign tasks on the management board.
'''Deliverable''': Assigned tasks on the management board.

== Campaign Planning and Strategy Development ==

=== Obtaining Necessary Access and Initial Information ===
'''Action''': Request necessary audit access, website and social media links, a list of key competitors, etc.
'''Deliverable''': Obtained access and initial information.

=== Market Research ===
'''Action''': Conduct thorough research of the industry, competitors, and/or target audience upon client request.
'''Deliverable''': Report on research findings and conclusions to justify the campaign strategy.

=== Competitor Analysis ===
'''Actions''': Analyze competitors’ SEO strategies to identify strengths, weaknesses, and opportunities.
'''Deliverable''': Competitor analysis report.

=== Client Audit ===
'''Actions''': Audit the client's website, social media, and ad accounts, as well as an SEO audit to identify growth opportunities, blocks, and necessary actions for promotion start.
'''Deliverable''': Document with audit results.

=== Strategy Development ===
'''Actions''': Develop a comprehensive marketing strategy that aligns with the client's requests and goals, including budgets, KPIs, and timelines/roadmaps. This may include SEO, paid ads on major platforms (Meta, Google, Bing), email and influencer marketing, website and social media improvements, and other ideas and recommendations to support client growth.
'''Deliverable''': Strategy document.

=== Client Approval ===
'''Action''': Present the marketing strategy to the client for feedback and approval.
'''Deliverable''': Approved marketing strategy with any necessary revisions completed.

== Preparation for Strategy Implementation ==

=== Platform Account Setup ===
'''Actions''': Obtain additional necessary access or create and set up new ones if needed: Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads and Bing Ads, Google My Business, Google Analytics, Google Search Console, Microsoft Clarity, and social media accounts.
'''Deliverable''': Permissions for necessary platforms and tools.

=== Requesting Launch Information ===
'''Actions''': Request photos, videos, logos, brand guidelines, and tone of voice if available for creating creatives and texts. Request promotion details (terms, duration, list of promotional items) and promo code if included in campaigns. Request the client's existing audience and remarketing audience for ad launch, as well as a list of email addresses for newsletters.
'''Deliverable''': Document with requested information.

=== Keyword Research ===
'''Actions''': Search for relevant keywords for campaign launches and website optimization.
'''Deliverable''': Semantic core.

=== Influencer Search ===
'''Actions''': Search for influencers with a relevant audience, including key data such as blog type, audience size, engagement rate, and average views.
'''Deliverable''': List of potential influencers for collaboration.

=== Backlink Search ===
'''Actions''': Search for backlinks to increase link mass.
'''Deliverable''': List of backlinks with key metrics.

=== Blog Post Topics List ===
'''Actions''': Generate blog post topics, search for keywords, and create a technical assignment for the copywriter.
'''Deliverable''': Ready technical assignment for the copywriter with all the details for writing blog posts.

=== Tracking Pixels and Conversions ===
'''Actions''': Set up tracking pixels and conversion tags on the client's site to track user actions and measure campaign effectiveness or check the correctness of existing ones.
'''Deliverable''': Properly installed and tested conversions.

=== Catalogue Check ===
'''Actions''': For commercial advertising, request access to Meta Commerce Manager and Google Merchant Center or create and set up catalogues if absent.
'''Deliverable''': Product catalogue.

== Content Creation ==

=== Advertising Creatives Development ===
'''Action''': Develop compelling advertising creatives, including text, banners, videos, and translations if necessary.
'''Deliverable''': Set of advertising creatives ready for approval.

=== Blog Post Writing ===
'''Action''': Generate engaging blog posts and localize them if necessary.
'''Deliverable''': Blog posts ready for approval.

=== Client Approval ===
'''Actions''': Present advertising creatives and blog posts to the client for feedback and approval.
'''Deliverable''': Approved advertising creatives and blog posts with necessary changes incorporated.

== Strategy Implementation ==

=== Paid Campaigns Launch ===
'''Action''': Set up campaigns on selected advertising platforms and launch them on the planned date and time.
'''Deliverable''': Active campaigns.

=== Email Campaigns Launch ===
'''Action''': Set up and launch newsletters to the provided audience.
'''Deliverable''': Active email campaigns.

=== Influencer Collaboration ===

==== Communication with Influencers ====
'''Action''': Discuss collaboration terms with influencers and agree on the advertisement date.
'''Deliverable''': Interested Influencers.

==== Referral Links Creation ====
'''Action''': Create links with UTM tags to track collaboration results.
'''Deliverable''': Links with UTM tags.

==== Drafts Approval ====
'''Action''': Get drafts from influencers, review them, and send them to the client for final approval.
'''Deliverable''': Approved videos.

==== Advertisement Monitoring ====
'''Action''': Monitor influencer advertisements and ensure all agreements are followed.
'''Deliverable''': Successful influencer advertisement.

=== SEO Optimization ===

==== On-Page SEO Optimization ====
'''Action''': Implement technical SEO fixes, optimize existing content with targeted keywords, meta tags, headers, and internal linking.
'''Deliverable''': SEO improvements documented.

==== Off-Page SEO Optimization ====
'''Action''': Acquire high-quality backlinks through guest blogging, partnerships, and content syndication.
'''Deliverable''': Documented list of acquired backlinks with details of each link.

==== Outreach Campaign ====
'''Action''': Conduct outreach to bloggers, influencers, and webmasters to secure backlinks through guest posts, collaborations, and other means.
'''Deliverable''': List of outreach targets and correspondence logs.

== Management and Optimization ==

=== Performance Monitoring ===
'''Actions''': Regularly monitor campaign performance according to KPIs using platform analytics and third-party tools.
'''Deliverable''': Documented blocks and challenges.

=== Optimization ===
'''Actions''': Make changes to settings, content, creatives, etc., based on the obtained data to improve performance.
'''Deliverable''': Documented changes and current optimization actions.

== Reporting and Analysis ==

=== Monthly Reports ===
'''Actions''': Generate detailed monthly reports on work results, including key indicators, analysis, and conclusions.
'''Deliverable''': Monthly report provided to the client.

=== Review Meetings ===
'''Actions''': Schedule regular review meetings with the client to discuss campaign performance and future strategies.
'''Deliverable''': Meeting minutes and action plans.

== Cooperation Conclusion and Summary ==

=== Final Report ===
'''Actions''': Provide a comprehensive final report at the end of cooperation summarizing results, conclusions, and recommendations for future development.
'''Delivered Material''': Final cooperation report.

=== Client Feedback ===
'''Actions''': Collect client feedback on cooperation, results, and overall service.
'''Deliverable''': Feedback form or client review.

Benefits Policy

2025-05-23T14:13:58Z

Dventures:

At Daniliants Ventures, the following benefits are provided for employees:

* 20 days of paid vacation and 10 days of sick leave [https://wiki.dventures.agency/index.php/Vacation_%26_Sick_Leave_Policy Vacation & Sick Leave Policy]

* Champion of the Week
💡 Every Monday, we identify the best employee of the previous week. Team members nominate candidates based on merit and good performance. If there are 2 or more candidates, the Champion of the Week is determined using a spinning wheel. The Champion of the Week receives an additional +$25 to their salary.

* Birthday Gift: Currently, it is a monetary gift of $50.

* Compensation for using a personal computer for work: $40.

* Monthly Posidelki
💡 This is a monthly event. Every last Friday of the month, we finish work 2–3 hours earlier and organize an online party, playing games or just socializing. All participants can order food delivery, up to $50, covered by the company. We pay for the food ourselves, and after the posidelki, we are required to submit the receipt to the person responsible for payroll. The money is reimbursed in the next week's salary (‼️ compensation is not possible without a receipt).

* Monthly Raffle
💡 At the end of each posidelki, there is a raffle for a prize. The winner is determined in two ways:
1. The person who wins a game receives the prize
2. The prize is raffled among the participants using a spinning wheel
Prizes typically include digital subscriptions, alcohol sets, sweet sets, tickets, and other items up to $20.

* Salary review twice a year.

* $100 for training once a year. This can be used for English courses or specialized courses to enhance skills or acquire new ones for work.

Vacation & Sick Leave Policy

2025-05-23T14:13:10Z

Dventures:

== General Terms ==

* This policy applies to employees employed on a full-time basis.

* Each employee is entitled to '''20 days of paid vacation per year.'''

* Every leave taken by an employee must be documented and/or marked on the company calendar.

* If the '''days of leave used are not documented''' due to the employee's fault (failure to notify the responsible party — the employee must inform the responsible person about the use of paid vacation before submitting the monthly payroll to the supervisor), '''the leave will not be paid.'''

* The employee should add the leave days '''to their profile in the Vacation Tracker''' [https://docs.google.com/document/d/1b-2C8L8vzjJjhnOfjvDkdsGwkZ4kxzJt675mo40IO5w/edit?usp=sharing guide] on using the Vacation Tracker) or notify the person responsible for leave/project manager to do so. If neither of these options is possible, the employee must inform the team about their absence and the reasons for it in the '''#ooo channel.'''

* '''An employee must notify''' their supervisor/project manager/person responsible '''for leave at least one week before''' the planned leave date, except for emergencies and unforeseen circumstances.

* The employee is required to use vacation days within the working year.
== Accrual Conditions ==

* Vacation accrues from the day the employment contract is signed, including the probationary period.

* If an employee has worked for '''less than 1 year''', '''they can use the full amount of leave after 6 months''' of continuous work, including the probationary period.

* If a leave is granted to an employee before the end of the six-month continuous work period, its duration '''is determined proportionally to the time worked.'''

* Annual vacations for the second and subsequent years of work can be granted to the employee at any time during the corresponding working year.

== Unused Leaves ==

* If there are '''3 months left''' until the end of the year, and the '''employee has not used any vacation days, they must inform''' their supervisor/project manager/person responsible for leave to address and plan the issue.

* This matter should also be monitored by the management team. The project manager/person responsible for leave should check the vacation records of employees in Q4. '''If any unused annual vacation is discovered, the employee should be notified, reminded of the conditions for transferring unused leave, and discuss possible solutions.'''

* If an employee has not used all vacation days during the year, '''they can be carried over to the next year''', but '''not more than 5 days'''. Any remaining vacation days '''exceeding 5 days''' at the end of the year '''will be burned off.'''
(For example, if an employee has 8 days left at the end of the year, 5 of them will be carried over to the next year, and 3 will be burned off.)
== Special Cases ==

* If the annual vacation has been used, but the employee needs '''additional days off''' for family circumstances and/or other reasons, '''unpaid vacation may be granted''' for a period agreed upon between the employee and the supervisor, '''but not exceeding 14 calendar days per year.'''

* If an employee needs vacation beyond the scope of this policy, it must be discussed privately with the employer. After approval, the employee must inform the person responsible for leave about any changes in leave agreements between the employee and the employer.

== Leave & Termination ==

* In the event of an employee's termination, '''compensation is provided for unused annual leave days''' according to the employee's daily rate, '''but not exceeding 20 days''' as specified in this policy.

* If an employee is terminated (excluding termination for a violation of labor discipline), '''they may request unused vacation with subsequent resignation'''. In this case, the last day of leave is considered the date of termination. This option must be discussed privately with the employer and approved.
= Sick Leave Policy =

== General Terms ==

* This policy applies to employees employed on a full-time basis.

* Each employee is entitled to '''10 days of paid sick leave per year'''.

* Every sick leave taken by an employee must be documented and/or marked on the company calendar.

* If the '''days of sick leave used are not documented''' due to the employee's fault (failure to notify the responsible party – the employee must inform the responsible person about the use of paid sick leave before submitting the monthly payroll to the supervisor), '''the sick leave will not be paid'''.

* The employee should add the sick leave days '''to their profile in the Vacation Tracker''' (guide on using the Vacation Tracker) or notify the person responsible for leave/project manager to do so. If neither of these options is possible, the employee must inform the team about their absence and the reasons for it in '''the #ooo channel'''.

* If an employee takes a '''couple of sick days''' due to feeling unwell (e.g., high blood pressure, dizziness, any pain, signs of a cold, food poisoning, etc.), they '''may not be confirmed by a doctor'''. However, if the employee takes '''sick leave for 3 days or more''', '''it must be confirmed''' by a medical certificate from a hospital or a photo of the medical card/record showing:
* Hospital name,
* Doctor's name and signature,
* Date of visit,
* Reasons for seeking medical attention,
* Conclusion.

== Accrual Conditions ==

* Sick leave accrues from the day the employment contract is signed, including the probationary period.

* If an employee has worked for '''less than 1 year''', '''they can use the full amount of sick leave after 6 months''' of continuous work, including the probationary period.

* If a sick leave is granted to an employee before the end of the six-month continuous work period, '''its duration is determined proportionally to the time worked'''.

* Sick leaves for the second and subsequent years of work can be granted to the employee at any time during the corresponding working year.
== Unused Leaves ==

* If an employee has not used all sick leave days during the year, '''they can be turned into vacation days of maximum 4 days (extra) for the next year'''.
* Any remaining sick leave days '''exceeding 4 days''' at the end of the year '''will be burned off'''.
* Example: If an employee has 8 days left at the end of the year, 4 of them will be turned into vacation days for the next year, and 4 will be burned off.

== Special Cases ==

* If the sick leave has been used, but the employee needs '''additional days''' due to health issues, '''unpaid sick leave may be granted''' for a period agreed upon between the employee and the supervisor.

* If an employee needs sick leave beyond the scope of this policy, it must be discussed privately with the employer.
* After approval, the employee must inform the person responsible for leave about any changes in sick leave agreements between the employee and the employer.

== Sick Leave & Termination ==

* Upon termination, the company '''does not provide compensation for unused paid sick leave days'''.

Company Mission, Vision & Values

2025-05-23T14:11:36Z

Dventures:

📌 In a world where technology, marketing, and business coaching strategies converge, we hold a unique position. We are not just a marketing agency, not just a technology company, and not just business consultants. We are a team convinced of the power of the perfect combination of technology, digital marketing and business understanding. We strive for providing holistic solutions so that our clients have the best tools, assets and platforms to grow your business.

== Our Mission ==
Daniliants Ventures' mission is to assist companies in their growth by providing unique and integrated approaches that harness the power of technology, digital marketing, and a deep understanding of business processes. We aim to be a key partner in our clients' success, providing them with optimal tools to build a sustainable and thriving business.

== Our Vision ==
Our aim is to help companies grow and expand in a cost efficient and sustainable way. We see ourselves as an innovative agency where creativity, cutting-edge technology, and strategic leadership come together to create unparalleled value for our clients.

== Our Values ==
* '''Integration and Synergy:''' We believe in the power of the interaction between technology and marketing, creating synergy that elevates businesses to new levels.
* '''Collaboration and Trust:''' We only grow when our clients grow.
* '''Innovation and Creativity:''' We encourage innovation and creativity in every aspect of our work, striving to stay ahead of trends and offer unique solutions.
* '''Result Focus:''' Our work is directed towards achieving measurable results and success for our clients.
* '''Responsibility and Ethics:''' We operate with high standards of ethics and responsibility, making our business transparent and honest.
* '''Learning and Development:''' We are constantly learning and evolving, seeking cutting-edge knowledge and practices to deliver the best services.

Company Values and Culture

2025-05-23T14:10:50Z

Dventures:

At Daniliants Ventures, our greatest asset is our people. We embark on this journey shoulder to shoulder, united by common goals. Our work policy is built on trusting relationships.

We aspire for Daniliants Ventures to be more than just a workplace — it's a home. Our team is a family where envy, lies, and unhealthy competition have no place. Instead, we value honesty, openness, readiness to support, and a willingness to share knowledge.

We prioritize creating a healthy psychological atmosphere within the company, constantly evolving and enhancing our corporate culture. Your commitment to our principles and keeping an open heart supports us in this endeavor.

If, during your work, you experience emotional discomfort, find it challenging to connect with team members, encounter personal issues, or simply need someone to talk to, feel free to reach out to Artem, the project manager, or HR. We'll do everything in our power to assist you.

Remember, people can't always discern what's happening in your soul or heart, so strive to communicate openly. If you feel discomfort, speak up immediately. After heartfelt conversations, misunderstandings may reveal themselves as simple miscommunications.

=== What we vehemently oppose in our company ===
Envy, lies, betrayal, malicious gossip, manipulation, discrimination, humiliation, and conflicts related to politics or religion.

=== What we value ===
Honesty, openness, mutual respect, support, responsibility, initiative, and independence.

=== Key principles and values we uphold ===
* '''A healthy team atmosphere:''' no envy, only healthy competition.
* '''Critique and devaluation are different things!''' Criticism should be constructive and substantial.
* '''Equality and respect:''' we are all equal and must respect and appreciate each other's differences and personal boundaries.
* '''Collaboration and teamwork:''' we all work towards achieving company goals and growth, so support and help each other, share knowledge and skills.
* '''Opportunities for growth and self-improvement:''' company growth means financial and career growth for you! If you want to acquire new skills, we're always ready to support you.
* '''Proactivity:''' we value the opinions and ideas of our team members; feel free to express them, and we'll gladly discuss and implement them.
* '''Making mistakes is normal!''' The key is to analyze them and extract lessons. Every mistake contributes to our improvement.
* '''Honesty, straightforwardness, open communication, and a thirst for new knowledge,''' as we never stand still but continuously evolve and constantly learn something new.

Document Creation Guidelines & Formatting Rules

2025-05-23T14:08:56Z

Dventures:

== 1. Overview: Who These Rules Apply To ==

These rules apply to '''all team members''' who create or contribute to documents related to Daniliants Ventures, client work, and internal projects. They include full-time employees, freelancers, and any external collaborators who help produce or finalize deliverables.

=== Key Requirements: ===
'''All important documents''' — client-facing, branded, or integral to company operations — '''must be created and owned''' within the official Google accounts:
** '''dventuresprojects@gmail.com''' (mainly for internal and client documents)
** '''accounts@daniliants.ventures''' (used for some client documents if the client specifically gave access to this account)
'''Drafts and unimportant documents''' can be created from personal email accounts. However, if any draft or unimportant document '''becomes important''', ownership must be transferred to '''dventuresprojects@gmail.com'''.

==== How to Transfer Document Ownership ====
If you create an important document from your personal email by mistake:
# '''Share''' the document with dventuresprojects@gmail.com at the highest permission level.
[[File:Image15.png|thumb|center]]
In the Share settings, transfer ownership to that account by selecting “Transfer Ownership” from the drop-down next to the email address.
[[File:Image14.png|thumb|center]]
Make sure the new owner is shown as Primary Owner in the Google Drive share settings.
[[File:Image6.png|thumb|center]]
== 2. General Background & Rules ==

=== 2.1. Creating Documents ===

* '''Use Google Docs/Sheets/Slides''' based on your document needs:
** '''Google Docs''' for textual documents like audits, strategies, marketing ideas, etc.
** '''Google Sheets''' for data-heavy or spreadsheet-type documents (time estimates, semantic core/SEO data, logs).
** '''Google Slides''' for presentations (monthly reports, special pitch decks).

* '''Styling & Consistency''': Always adhere to the basic brand guidelines (detailed in Section 5) for logos, fonts, and color usage — especially for client-facing or branded documents.

* '''Document Language''':
** All documents intended for the entire team or for sharing with clients '''must be written in English'''.
** However, some client-specific documents '''may be in Finnish or Russian''', depending on the client’s requirements.
** Drafts and non-essential documents used internally among team members may be written in any language they are comfortable with.
** The only exception to this rule is translations, which can be created in the required language.

* '''Appropriate Naming Conventions''':
** Start with the '''project or client name''', followed by '''document title''' and, if applicable, '''version''' (e.g., "ClientName – Marketing Audit – v1.0").
** Include the '''date''' if time-specific or if it’s a repeating document (e.g., monthly report).

=== 2.2. Document Structure & Layout Guidelines ===

Regardless of document type, here are '''universal guidelines''':

* '''Structure the text logically''': title page → table of contents → introduction → main part → summary/next steps → contact us.
* '''Follow a logical hierarchy''' (Title H1 → Heading H2 → Subheading H3).
* '''Include a Table of Contents''' for documents over 5 pages or multiple sections, auto-generated via Google Docs → Insert → Table of Contents.
* All body text should be '''width-aligned''', and headings '''left-aligned'''. Titles, images, graphs and tables may be '''center-aligned'''.
* Use the default Google Docs settings for '''page margins and spacing''':
** 1" (2.54 cm) margins on each side.
** Single or 1.15 line spacing for the body text.
* Ensure '''consistent spacing above and below''' headings and between paragraphs.
* '''Text should always be easy to read'''. Use bullet points and well-structured paragraphs (short, concise and informative) for clarity.
* In multi-page documents, '''pages may be numbered'''. Page numbers may begin on the second page and be placed in the header.
* '''Enhance clarity with visual elements''':
** Use '''high-quality images, infographics, tables, and graphs''' with clear labels and explanations.
** Ensure graphs and tables '''align with brand color guidelines''', including headlines and accent lines.
* If you reference external data or sources or need to mention another document, '''include a relevant link''' directly within the text (e.g., "Download the monthly report [https://example.com here]").
* Each client-facing or external doc should end with a '''summary, next steps, or final remarks'''.

=== 2.3. Brand & Formatting Essentials ===

* '''Fonts''':
** '''Preferred Fonts:''' Titles/Headings: '''Montserrat SemiBold''' or '''Bebas Neue'''

Bebas Neue is usually used in essential docs such as an [https://www.canva.com/design/DAGi1sGSbmU/ctbWcM5vtXpn-X0Doojuxg/edit?utm_content=DAGi1sGSbmU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton annual report] or [https://docs.google.com/document/d/16clhGgjS5iFKgf651caCiIWYf0E_z11COnLzeHjT5tA/edit?usp=sharing large SEO audits]''.
[[File:Image19.png|thumb|center]]
* '''Subheadings:''' Montserrat Medium
* '''Body Text:''' Montserrat Normal
* '''Accent Fonts:''' Montserrat Bold
* For non-essential docs and drafts, flexibility is allowed, and Arial or Roboto can be used as an alternative if needed.

* '''Font Sizes (recommended):'''
** Main Title (cover/title page): 24–28 pt
** Heading (H1): 20 pt
** Subheading (H2): 16 pt
** Subheading (H3): 14 pt
** Subheading (H4): 12 pt
** Body Text: 11 pt

== How to change the header ==
[[File:Image5.png|thumb|center]]
'''Colors:'''

* '''Titles and Headings:'''
** Main color: #c81e1e or #ff0000
** Alternative: #000000 (black)

** '''Subheadings H2:''' #000000 (black)
** '''Subheadings H3:''' #434343
** '''Subheadings H4:''' #666666

* '''Body Text:'''
** Black Background Documents: #ffffff (white)
** White Background Documents: #000000 (black)

* '''Accent Colors:'''
** Primary: #c81e1e or #ff0000
** Alternative: #000000 (black) with '''bold''' or ''italic'' font

* '''Link Colors:'''
** Main: #c81e1e or #ff0000 with underline font
** Alternatives: #0081ff (if too many red elements on the page)

* '''Table Formatting:'''
** Header Background: #c81e1e (for white background)
[[File:Image17.png|thumb|center]]
or #e6e6e6 (for dark background)
[[File:Image4.png|thumb|center]]
* '''Text Colors:''' #000000 (black) or #ffffff (white, for dark background)
* '''Frame Colors:''' #000000 or #cccccc (for white background) or #ffffff (for dark background)

* '''Indicator Use (reports):'''
** Positive growth in metrics: #009700 or standard green
** Negative trends or losses: #c81e1e or standard red
[[File:Image13.png|thumb|center]]
Graphs and Charts: it’s acceptable to use colors such as #ff0000, #ff006f, #dc00c9, #8c52ff, #4a62ff, #0082ff, #00bae2, #009700, #d05e00

The colors mentioned above are divided into standard Google doc colors and custom colors. Standard colors include the following ones:
[[File:Image1.png|thumb|center | #000000 (black)]]
[[File:Image18.png|thumb|center | #ffffff (white)]]
[[File:Image10.png|thumb|center | #ff0000]]
[[File:Image9.png|thumb|center | #434343]]
[[File:Image16.png|thumb|center | #666666]]
[[File:Image7.png|thumb|center | #cccccc]]
'''How to add a custom color:'''
* In the edit box, select Text Color ⇒ Click “+” under Custom ⇒ Insert Color Hex (color code beginning with #) and click OK.
[[File:Image3.png|thumb|center]]
[[File:Image11.png|thumb|center]]
'''Use of Logos:'''
All essential client and company documents '''must include our logo'''
The logo is typically placed in the bottom right corner, with the company name and an active link to the website in the bottom left corner of the footer on all pages.
[[File:Image12.png|thumb|center]]
For documents with a black background, use the white version of the logo.

In presentations, a large logo on the background of the page is acceptable.

For client documents, '''be sure to place the client's logo''' in the top right and the company name in the top left on the title page.
[[File:Image8.png|thumb|center]]

Maintain the correct aspect ratio of the logo; do not stretch or pixelate.

=== 2.4. Document Review & Approval ===
* '''Always''' have documents reviewed and approved by the '''Project Manager'''.
* Documents must be proofread by a '''native speaker''' before client delivery.

=== 2.5. Final Checks before Client Delivery ===
* '''Verify all information''' is accurate and complete.
* Double-check all links and references.
* Ensure formatting consistency according to the guidelines above.

=== 2.6. Access & Permissions ===
* '''Default Ownership''': Use the official DV Google accounts for document ownership. Only essential team members need edit access; others may be set to “Comment” or “View” to preserve document integrity.
* '''Sharing with Clients''': Grant “View” or “Comment” access unless the client’s scope requires “Edit.” Share client’s sensitive documents such as '''marketing plans and reports in PDFs'''.

=== 2.7. Storing in Drive ===
* '''All documents''' should be '''organized''' into their respective folders in Google Drive.
** Use the '''designated folders**
[[File:Image2.png|thumb|center]]
Below are '''best practices and formatting rules''' for each major document group:

=== 3.1. Essential Client Documents ===
'''Examples:'''
* [https://docs.google.com/document/d/1xM3vo57QUJPEmqrTQxcaflQNGr_BIfisVoEMT_Y3xyU/edit?usp=sharing Growth Marketing Plans]
* [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Audits] (e.g., Marketing)
* [https://docs.google.com/document/d/1XbUahZx-garnUBuzcmomuEsgEcu4Zpu0XhdhNZ5ivJQ/edit?usp=sharing Ideas, suggestions, and recommendations for improvement]
* [https://docs.google.com/document/d/15muKRqfXIIFXL--aeeYzM8JoLLrUWxaFesG-L3a9HVQ/edit?usp=sharing Small reports] on special campaigns

'''Key Points:'''
* '''Format''': Use the standard Google Docs layout.
* '''Use logos''' to brand the document:
** Header: logo and client name.
** Footer: logo and our company name.
* Format the doc with '''the recommended fonts and colors''' in [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]. The background should be white and the main text should be black for easy reading.
* Recommended '''document structure''':
** Title Page → Introduction/Background Information → Detailed Main Sections → Next Steps → Conclusion → Contact Page
** If the document is longer than 5-6 pages, add a table of contents after the title page.
* '''Heading Structure''':
** Title
** H1 - title of sections
** H2 - main sub-sections
** H3/H4/H5 - key sub-paragraphs
=== 3.2. Branded Important Client Documents (Black Background) ===
'''Examples:'''
* [https://www.canva.com/design/DAGi1sGSbmU/ctbWcM5vtXpn-X0Doojuxg/edit?utm_content=DAGi1sGSbmU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton Annual Reports]
* [https://docs.google.com/document/d/1UdRWBgamW-OIHHV2fzThgUDiFCOiZ05qCcaVVD6NLco/edit?usp=sharing SEO Analysis]
* Strategies that require a polished, "designed" look

'''Key Points:'''
* '''Format''': Typically created in Google Docs or Canva and downloaded in final PDF format.
* Place the '''Daniliants Ventures logo''' on the cover page in the bottom left corner and the '''client name''' in the bottom right corner.
* In the header of the cover page, place '''the date the document was created''' and the required '''"Confidential, do not distribute"''' disclaimer.
* Format the doc with '''the recommended fonts and colors''' in [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]. The background should be dark and the main text should be white for easy reading.
* Recommended '''document structure''':
** Title Page → Table of Contents → Overview → Detailed Main Sections → Next Steps → Summary & Plans
* '''Heading Structure''':
** Title
** H1 - title of sections
** H2 - main sub-sections
** H3/H4/H5 - key sub-paragraphs
=== 3.3. Monthly Reports ===
'''Example:'''
* [https://docs.google.com/presentation/d/1XIDRwswa5--9dtDL1cmpsiJJAJqU-T0fLhVl8Xz8PGk/edit?usp=sharing Monthly Growth Marketing Reports]

'''Key Points:'''
* '''Format''': Use the standard Google Slides layout (16:9).
* '''Structure''':
# Title slide with report title and report period details. Place the Daniliants Ventures logo on the title slide in the top left and the client logo in the bottom right.
# Slide with wins, losses and suggestions.
# Detailed slides with tables/graphs/diagrams showing performance data in key marketing channels.
# Completed tasks slide.
# Next steps slide.
# Key terms and definitions slide.
# Final slide with contact information.

* '''Branding''':
** Apply a theme with our branded colors and fonts on each slide (see [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]).
** Maintain consistent text placement, heading size, and bullet style.

* '''Data Presentation''':
** Use graphs, charts, and screenshots of analytics where relevant.
** Keep text minimal – use bullet points rather than large text blocks.
** Emphasize clarity and readability.
=== 3.4. Task Documents & Shared Docs ===
'''Examples:'''
* Text for [https://docs.google.com/document/d/1BDMcNu-cMXvqFaLgF_itsobFaIP_kMOoB8AjLatpTew/edit?usp=sharing Meta Ads] or [https://docs.google.com/spreadsheets/d/1eLkzTYpiywiNlO7IigzVaZQQ10ESCH54BB7vmWZYcjw/edit?usp=sharing Google Ads]
* [https://docs.google.com/spreadsheets/d/1E-AkFFRSJL9sb-8uU0J5H_Y4csPo3i2NBYWJ0e4bIJg/edit?usp=sharing Time estimates]
* [https://docs.google.com/spreadsheets/d/1wVqDt7H9rgeQlpfj6GnehpL7oQTCGcBV2JRHSD6fEbE/edit?usp=sharing SEO], [https://docs.google.com/spreadsheets/d/1_KNXfbacHVJuoUkTL3HLA3HOzObh5Sdtkt05PoiLw6Y/edit?usp=sharing Technical site audit data] and [https://docs.google.com/spreadsheets/d/1IALsZ7AONyP350R33JEiw40LqTF1StTQLRnlSvVkgqE/edit?usp=sharing KPI’s report]
* [https://docs.google.com/spreadsheets/d/1ENLALF3FjSiRxqLFZ-Rwpc_FTq0R6zPxKQX9KKw2UQU/edit?usp=sharing Marketing action logs]
* [https://docs.google.com/spreadsheets/u/0/d/1XbbjFQtCQzHrmL5zp9luojsFOxz-_ukq7DpiV0iNCEc/edit Influencer List]

'''Key Points:'''
* '''Main Goal''': Provide clear, structured task deliverables that need to be shared with the client for approval.
* '''File Type''':
** '''Google Docs''' for scripts, text-based tasks, instructions.
** '''Google Sheets''' for estimations, data sets, SEO keyword analysis, logs, etc.
* '''Structure''':
** Use '''headings''' and subheadings or table formatting for clarity.
** Provide '''comments''' or '''notes''' if multiple team members are updating the same doc.
** Keep them easy to read – '''clean layout''', short paragraphs, bullet lists for steps.
* '''Branding''':
** For '''client-shared''' versions, apply basic brand guidelines (see [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]).
** For purely internal usage, it’s less critical—but still try to keep the doc well-organized and readable.
== 3.5. SEO Articles & Website Content ==

=== Examples ===
* [https://docs.google.com/document/d/1mjvNkZmpW2NA5UJ0SkpOYP_0N4ryDb2tPpUQQICMZyU/edit?usp=sharing SEO-optimized articles]
* [https://docs.google.com/document/d/12ryk2ppusYMkaSO1UFDSqhQu3QlfBJhJbBCqhPXygdY/edit?usp=sharing Website content]
* [https://docs.google.com/spreadsheets/d/1wVqDt7H9rgeQlpfj6GnehpL7oQTCGcBV2JRHSD6fEbE/edit?usp=sharing Content briefs and plans]

=== Key Points ===
* '''Main Goal:''' Provide clear article specifications to the copywriter and produce a ready-to-use article or page content document for easy publication.
* '''File Type:'''
** '''Google Docs''' for articles and page content.
** '''Google Sheets''' for article specifications.

=== SEO Formatting ===
* '''Structurize your article with headings and subheadings''' the way it should look when published on a website. Use H1 for the main heading and H2/H3/H4 for subheadings.
* '''Insert images''' into the document and alt texts for them where they should be placed on the site. Include a link to the image folder for the article.
* '''Include meta tags''' (title and description) and a short summary for the article card on the Articles page if appropriate.
* Make sure '''all keywords''' or recommended SEO phrases '''are used''' naturally.
* Use '''short paragraphs, bullet points''', bold or italics for emphasis.
* Include '''relevant external and internal links''' and make sure they open in a new tab.
* All articles should be '''proofread for grammar, clarity, and accuracy''' before finalizing. They should also be '''checked by the Project Manager''' before being sent to the client for approval.
== 3.6. Internal Documents (No Strict Rules) ==

=== Examples ===
* [https://drive.google.com/drive/folders/16i7Y7rGNEq-AY_dQfo7eC3N3PXSF3zxs?usp=drive_link Internal processes]
* [https://drive.google.com/drive/folders/1XQP8tY43VEw2SP8h-4cOg1e-YpScd4zY?usp=drive_link Rules and guidelines]
* [https://drive.google.com/drive/folders/1jfu-hqAd8kUQ_jlaSeUyjDAPpKKp81Il?usp=drive_link Checklists]
* Anything that is purely in-house and not client-facing

=== Key Points ===
* '''Preferred to follow the basic guidelines''' (font consistency, logical headings) but not mandatory.
* '''Focus on clarity''' and functionality above all.
* Use subheadings, bullet points, or numbered steps to keep it readable.
* If an internal doc later becomes partially client-facing or used in collaboration with them, '''reformat''' it to match the rules for client-facing docs.

== 4. Additional Guidelines & Best Practices ==

=== Version Control ===
* If a document is likely to undergo multiple revisions, note versions (v1.0, v1.1, etc.) in the file name or in the document header.

=== Collaboration ===
* Use '''Google Docs "Comments"''' and '''"Suggestions"''' mode to track changes.
* Tag relevant team members with '''@name''' in comments for quick clarifications.

=== Grammar & Spell Check ===
* Always run a final check (Google Docs "Spelling & Grammar") or a tool like Grammarly.
* For external or high-priority docs, have at least '''one colleague''' review for clarity.

=== Confidential or Sensitive Info ===
* Add a watermark or disclaimer if the document is confidential: "CONFIDENTIAL — Do Not Distribute."
* Keep restricted docs in a secure drive folder with limited access.
== 5. Enforcement & Final Notes ==

* '''Compliance''': All team members must follow these rules to maintain a consistent, professional image for Daniliants Ventures and its clients.
* '''Periodic Updates''': These guidelines may evolve. If brand assets or style rules change, the team will provide updated instructions.
* '''Questions & Support''': For any uncertainties — font usage, color codes, where to store docs, or how to brand a unique document — reach out to the designated Internal Manager or Project Manager for clarification.

Document Creation Guidelines & Formatting Rules

2025-05-23T14:08:36Z

Dventures:

== 1. Overview: Who These Rules Apply To ==

These rules apply to '''all team members''' who create or contribute to documents related to Daniliants Ventures, client work, and internal projects. They include full-time employees, freelancers, and any external collaborators who help produce or finalize deliverables.

=== Key Requirements: ===
'''All important documents''' — client-facing, branded, or integral to company operations — '''must be created and owned''' within the official Google accounts:
** '''dventuresprojects@gmail.com''' (mainly for internal and client documents)
** '''accounts@daniliants.ventures''' (used for some client documents if the client specifically gave access to this account)
'''Drafts and unimportant documents''' can be created from personal email accounts. However, if any draft or unimportant document '''becomes important''', ownership must be transferred to '''dventuresprojects@gmail.com'''.

==== How to Transfer Document Ownership ====
If you create an important document from your personal email by mistake:
# '''Share''' the document with dventuresprojects@gmail.com at the highest permission level.
[[File:Image15.png|thumb|center]]
In the Share settings, transfer ownership to that account by selecting “Transfer Ownership” from the drop-down next to the email address.
[[File:Image14.png|thumb|center]]
Make sure the new owner is shown as Primary Owner in the Google Drive share settings.
[[File:Image6.png|thumb|center]]
== 2. General Background & Rules ==

=== 2.1. Creating Documents ===

* '''Use Google Docs/Sheets/Slides''' based on your document needs:
** '''Google Docs''' for textual documents like audits, strategies, marketing ideas, etc.
** '''Google Sheets''' for data-heavy or spreadsheet-type documents (time estimates, semantic core/SEO data, logs).
** '''Google Slides''' for presentations (monthly reports, special pitch decks).

* '''Styling & Consistency''': Always adhere to the basic brand guidelines (detailed in Section 5) for logos, fonts, and color usage — especially for client-facing or branded documents.

* '''Document Language''':
** All documents intended for the entire team or for sharing with clients '''must be written in English'''.
** However, some client-specific documents '''may be in Finnish or Russian''', depending on the client’s requirements.
** Drafts and non-essential documents used internally among team members may be written in any language they are comfortable with.
** The only exception to this rule is translations, which can be created in the required language.

* '''Appropriate Naming Conventions''':
** Start with the '''project or client name''', followed by '''document title''' and, if applicable, '''version''' (e.g., "ClientName – Marketing Audit – v1.0").
** Include the '''date''' if time-specific or if it’s a repeating document (e.g., monthly report).

=== 2.2. Document Structure & Layout Guidelines ===

Regardless of document type, here are '''universal guidelines''':

* '''Structure the text logically''': title page → table of contents → introduction → main part → summary/next steps → contact us.
* '''Follow a logical hierarchy''' (Title H1 → Heading H2 → Subheading H3).
* '''Include a Table of Contents''' for documents over 5 pages or multiple sections, auto-generated via Google Docs → Insert → Table of Contents.
* All body text should be '''width-aligned''', and headings '''left-aligned'''. Titles, images, graphs and tables may be '''center-aligned'''.
* Use the default Google Docs settings for '''page margins and spacing''':
** 1" (2.54 cm) margins on each side.
** Single or 1.15 line spacing for the body text.
* Ensure '''consistent spacing above and below''' headings and between paragraphs.
* '''Text should always be easy to read'''. Use bullet points and well-structured paragraphs (short, concise and informative) for clarity.
* In multi-page documents, '''pages may be numbered'''. Page numbers may begin on the second page and be placed in the header.
* '''Enhance clarity with visual elements''':
** Use '''high-quality images, infographics, tables, and graphs''' with clear labels and explanations.
** Ensure graphs and tables '''align with brand color guidelines''', including headlines and accent lines.
* If you reference external data or sources or need to mention another document, '''include a relevant link''' directly within the text (e.g., "Download the monthly report [https://example.com here]").
* Each client-facing or external doc should end with a '''summary, next steps, or final remarks'''.

=== 2.3. Brand & Formatting Essentials ===

* '''Fonts''':
** '''Preferred Fonts:''' Titles/Headings: '''Montserrat SemiBold''' or '''Bebas Neue'''

Bebas Neue is usually used in essential docs such as an [https://www.canva.com/design/DAGi1sGSbmU/ctbWcM5vtXpn-X0Doojuxg/edit?utm_content=DAGi1sGSbmU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton annual report] or [https://docs.google.com/document/d/16clhGgjS5iFKgf651caCiIWYf0E_z11COnLzeHjT5tA/edit?usp=sharing large SEO audits]''.
[[File:Image19.png|thumb|center]]
* '''Subheadings:''' Montserrat Medium
* '''Body Text:''' Montserrat Normal
* '''Accent Fonts:''' Montserrat Bold
* For non-essential docs and drafts, flexibility is allowed, and Arial or Roboto can be used as an alternative if needed.

* '''Font Sizes (recommended):'''
** Main Title (cover/title page): 24–28 pt
** Heading (H1): 20 pt
** Subheading (H2): 16 pt
** Subheading (H3): 14 pt
** Subheading (H4): 12 pt
** Body Text: 11 pt

== How to change the header ==
[[File:Image5.png|thumb|center]]
'''Colors:'''

* '''Titles and Headings:'''
** Main color: #c81e1e or #ff0000
** Alternative: #000000 (black)

** '''Subheadings H2:''' #000000 (black)
** '''Subheadings H3:''' #434343
** '''Subheadings H4:''' #666666

* '''Body Text:'''
** Black Background Documents: #ffffff (white)
** White Background Documents: #000000 (black)

* '''Accent Colors:'''
** Primary: #c81e1e or #ff0000
** Alternative: #000000 (black) with '''bold''' or ''italic'' font

* '''Link Colors:'''
** Main: #c81e1e or #ff0000 with underline font
** Alternatives: #0081ff (if too many red elements on the page)

* '''Table Formatting:'''
** Header Background: #c81e1e (for white background)
[[File:Image17.png|thumb|center]]
or #e6e6e6 (for dark background)
[[File:Image4.png|thumb|center]]
* '''Text Colors:''' #000000 (black) or #ffffff (white, for dark background)
* '''Frame Colors:''' #000000 or #cccccc (for white background) or #ffffff (for dark background)

* '''Indicator Use (reports):'''
** Positive growth in metrics: #009700 or standard green
** Negative trends or losses: #c81e1e or standard red
[[File:Image13.png|thumb|center]]
Graphs and Charts: it’s acceptable to use colors such as #ff0000, #ff006f, #dc00c9, #8c52ff, #4a62ff, #0082ff, #00bae2, #009700, #d05e00

The colors mentioned above are divided into standard Google doc colors and custom colors. Standard colors include the following ones:
[[File:Image1.png|thumb|center | #000000 (black)]]
[[File:Image18.png|thumb|center | #ffffff (white)]]
[[File:Image10.png|thumb|center | #ff0000]]
[[File:Image9.png|thumb|center | #434343]]
[[File:Image16.png|thumb|center | #666666]]
[[File:Image7.png|thumb|center | #cccccc]]
'''How to add a custom color:'''
* In the edit box, select Text Color ⇒ Click “+” under Custom ⇒ Insert Color Hex (color code beginning with #) and click OK.
[[File:Image3.png|thumb|center]]
[[File:Image11.png|thumb|center]]
'''Use of Logos:'''
All essential client and company documents '''must include our logo'''
The logo is typically placed in the bottom right corner, with the company name and an active link to the website in the bottom left corner of the footer on all pages.
[[File:Image12.png|thumb|center]]
For documents with a black background, use the white version of the logo.
In presentations, a large logo on the background of the page is acceptable.
For client documents, '''be sure to place the client's logo''' in the top right and the company name in the top left on the title page.
[[File:Image8.png|thumb|center]]
Maintain the correct aspect ratio of the logo; do not stretch or pixelate.

=== 2.4. Document Review & Approval ===
* '''Always''' have documents reviewed and approved by the '''Project Manager'''.
* Documents must be proofread by a '''native speaker''' before client delivery.

=== 2.5. Final Checks before Client Delivery ===
* '''Verify all information''' is accurate and complete.
* Double-check all links and references.
* Ensure formatting consistency according to the guidelines above.

=== 2.6. Access & Permissions ===
* '''Default Ownership''': Use the official DV Google accounts for document ownership. Only essential team members need edit access; others may be set to “Comment” or “View” to preserve document integrity.
* '''Sharing with Clients''': Grant “View” or “Comment” access unless the client’s scope requires “Edit.” Share client’s sensitive documents such as '''marketing plans and reports in PDFs'''.

=== 2.7. Storing in Drive ===
* '''All documents''' should be '''organized''' into their respective folders in Google Drive.
** Use the '''designated folders**
[[File:Image2.png|thumb|center]]
Below are '''best practices and formatting rules''' for each major document group:

=== 3.1. Essential Client Documents ===
'''Examples:'''
* [https://docs.google.com/document/d/1xM3vo57QUJPEmqrTQxcaflQNGr_BIfisVoEMT_Y3xyU/edit?usp=sharing Growth Marketing Plans]
* [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Audits] (e.g., Marketing)
* [https://docs.google.com/document/d/1XbUahZx-garnUBuzcmomuEsgEcu4Zpu0XhdhNZ5ivJQ/edit?usp=sharing Ideas, suggestions, and recommendations for improvement]
* [https://docs.google.com/document/d/15muKRqfXIIFXL--aeeYzM8JoLLrUWxaFesG-L3a9HVQ/edit?usp=sharing Small reports] on special campaigns

'''Key Points:'''
* '''Format''': Use the standard Google Docs layout.
* '''Use logos''' to brand the document:
** Header: logo and client name.
** Footer: logo and our company name.
* Format the doc with '''the recommended fonts and colors''' in [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]. The background should be white and the main text should be black for easy reading.
* Recommended '''document structure''':
** Title Page → Introduction/Background Information → Detailed Main Sections → Next Steps → Conclusion → Contact Page
** If the document is longer than 5-6 pages, add a table of contents after the title page.
* '''Heading Structure''':
** Title
** H1 - title of sections
** H2 - main sub-sections
** H3/H4/H5 - key sub-paragraphs
=== 3.2. Branded Important Client Documents (Black Background) ===
'''Examples:'''
* [https://www.canva.com/design/DAGi1sGSbmU/ctbWcM5vtXpn-X0Doojuxg/edit?utm_content=DAGi1sGSbmU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton Annual Reports]
* [https://docs.google.com/document/d/1UdRWBgamW-OIHHV2fzThgUDiFCOiZ05qCcaVVD6NLco/edit?usp=sharing SEO Analysis]
* Strategies that require a polished, "designed" look

'''Key Points:'''
* '''Format''': Typically created in Google Docs or Canva and downloaded in final PDF format.
* Place the '''Daniliants Ventures logo''' on the cover page in the bottom left corner and the '''client name''' in the bottom right corner.
* In the header of the cover page, place '''the date the document was created''' and the required '''"Confidential, do not distribute"''' disclaimer.
* Format the doc with '''the recommended fonts and colors''' in [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]. The background should be dark and the main text should be white for easy reading.
* Recommended '''document structure''':
** Title Page → Table of Contents → Overview → Detailed Main Sections → Next Steps → Summary & Plans
* '''Heading Structure''':
** Title
** H1 - title of sections
** H2 - main sub-sections
** H3/H4/H5 - key sub-paragraphs
=== 3.3. Monthly Reports ===
'''Example:'''
* [https://docs.google.com/presentation/d/1XIDRwswa5--9dtDL1cmpsiJJAJqU-T0fLhVl8Xz8PGk/edit?usp=sharing Monthly Growth Marketing Reports]

'''Key Points:'''
* '''Format''': Use the standard Google Slides layout (16:9).
* '''Structure''':
# Title slide with report title and report period details. Place the Daniliants Ventures logo on the title slide in the top left and the client logo in the bottom right.
# Slide with wins, losses and suggestions.
# Detailed slides with tables/graphs/diagrams showing performance data in key marketing channels.
# Completed tasks slide.
# Next steps slide.
# Key terms and definitions slide.
# Final slide with contact information.

* '''Branding''':
** Apply a theme with our branded colors and fonts on each slide (see [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]).
** Maintain consistent text placement, heading size, and bullet style.

* '''Data Presentation''':
** Use graphs, charts, and screenshots of analytics where relevant.
** Keep text minimal – use bullet points rather than large text blocks.
** Emphasize clarity and readability.
=== 3.4. Task Documents & Shared Docs ===
'''Examples:'''
* Text for [https://docs.google.com/document/d/1BDMcNu-cMXvqFaLgF_itsobFaIP_kMOoB8AjLatpTew/edit?usp=sharing Meta Ads] or [https://docs.google.com/spreadsheets/d/1eLkzTYpiywiNlO7IigzVaZQQ10ESCH54BB7vmWZYcjw/edit?usp=sharing Google Ads]
* [https://docs.google.com/spreadsheets/d/1E-AkFFRSJL9sb-8uU0J5H_Y4csPo3i2NBYWJ0e4bIJg/edit?usp=sharing Time estimates]
* [https://docs.google.com/spreadsheets/d/1wVqDt7H9rgeQlpfj6GnehpL7oQTCGcBV2JRHSD6fEbE/edit?usp=sharing SEO], [https://docs.google.com/spreadsheets/d/1_KNXfbacHVJuoUkTL3HLA3HOzObh5Sdtkt05PoiLw6Y/edit?usp=sharing Technical site audit data] and [https://docs.google.com/spreadsheets/d/1IALsZ7AONyP350R33JEiw40LqTF1StTQLRnlSvVkgqE/edit?usp=sharing KPI’s report]
* [https://docs.google.com/spreadsheets/d/1ENLALF3FjSiRxqLFZ-Rwpc_FTq0R6zPxKQX9KKw2UQU/edit?usp=sharing Marketing action logs]
* [https://docs.google.com/spreadsheets/u/0/d/1XbbjFQtCQzHrmL5zp9luojsFOxz-_ukq7DpiV0iNCEc/edit Influencer List]

'''Key Points:'''
* '''Main Goal''': Provide clear, structured task deliverables that need to be shared with the client for approval.
* '''File Type''':
** '''Google Docs''' for scripts, text-based tasks, instructions.
** '''Google Sheets''' for estimations, data sets, SEO keyword analysis, logs, etc.
* '''Structure''':
** Use '''headings''' and subheadings or table formatting for clarity.
** Provide '''comments''' or '''notes''' if multiple team members are updating the same doc.
** Keep them easy to read – '''clean layout''', short paragraphs, bullet lists for steps.
* '''Branding''':
** For '''client-shared''' versions, apply basic brand guidelines (see [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]).
** For purely internal usage, it’s less critical—but still try to keep the doc well-organized and readable.
== 3.5. SEO Articles & Website Content ==

=== Examples ===
* [https://docs.google.com/document/d/1mjvNkZmpW2NA5UJ0SkpOYP_0N4ryDb2tPpUQQICMZyU/edit?usp=sharing SEO-optimized articles]
* [https://docs.google.com/document/d/12ryk2ppusYMkaSO1UFDSqhQu3QlfBJhJbBCqhPXygdY/edit?usp=sharing Website content]
* [https://docs.google.com/spreadsheets/d/1wVqDt7H9rgeQlpfj6GnehpL7oQTCGcBV2JRHSD6fEbE/edit?usp=sharing Content briefs and plans]

=== Key Points ===
* '''Main Goal:''' Provide clear article specifications to the copywriter and produce a ready-to-use article or page content document for easy publication.
* '''File Type:'''
** '''Google Docs''' for articles and page content.
** '''Google Sheets''' for article specifications.

=== SEO Formatting ===
* '''Structurize your article with headings and subheadings''' the way it should look when published on a website. Use H1 for the main heading and H2/H3/H4 for subheadings.
* '''Insert images''' into the document and alt texts for them where they should be placed on the site. Include a link to the image folder for the article.
* '''Include meta tags''' (title and description) and a short summary for the article card on the Articles page if appropriate.
* Make sure '''all keywords''' or recommended SEO phrases '''are used''' naturally.
* Use '''short paragraphs, bullet points''', bold or italics for emphasis.
* Include '''relevant external and internal links''' and make sure they open in a new tab.
* All articles should be '''proofread for grammar, clarity, and accuracy''' before finalizing. They should also be '''checked by the Project Manager''' before being sent to the client for approval.
== 3.6. Internal Documents (No Strict Rules) ==

=== Examples ===
* [https://drive.google.com/drive/folders/16i7Y7rGNEq-AY_dQfo7eC3N3PXSF3zxs?usp=drive_link Internal processes]
* [https://drive.google.com/drive/folders/1XQP8tY43VEw2SP8h-4cOg1e-YpScd4zY?usp=drive_link Rules and guidelines]
* [https://drive.google.com/drive/folders/1jfu-hqAd8kUQ_jlaSeUyjDAPpKKp81Il?usp=drive_link Checklists]
* Anything that is purely in-house and not client-facing

=== Key Points ===
* '''Preferred to follow the basic guidelines''' (font consistency, logical headings) but not mandatory.
* '''Focus on clarity''' and functionality above all.
* Use subheadings, bullet points, or numbered steps to keep it readable.
* If an internal doc later becomes partially client-facing or used in collaboration with them, '''reformat''' it to match the rules for client-facing docs.

== 4. Additional Guidelines & Best Practices ==

=== Version Control ===
* If a document is likely to undergo multiple revisions, note versions (v1.0, v1.1, etc.) in the file name or in the document header.

=== Collaboration ===
* Use '''Google Docs "Comments"''' and '''"Suggestions"''' mode to track changes.
* Tag relevant team members with '''@name''' in comments for quick clarifications.

=== Grammar & Spell Check ===
* Always run a final check (Google Docs "Spelling & Grammar") or a tool like Grammarly.
* For external or high-priority docs, have at least '''one colleague''' review for clarity.

=== Confidential or Sensitive Info ===
* Add a watermark or disclaimer if the document is confidential: "CONFIDENTIAL — Do Not Distribute."
* Keep restricted docs in a secure drive folder with limited access.
== 5. Enforcement & Final Notes ==

* '''Compliance''': All team members must follow these rules to maintain a consistent, professional image for Daniliants Ventures and its clients.
* '''Periodic Updates''': These guidelines may evolve. If brand assets or style rules change, the team will provide updated instructions.
* '''Questions & Support''': For any uncertainties — font usage, color codes, where to store docs, or how to brand a unique document — reach out to the designated Internal Manager or Project Manager for clarification.

Document Creation Guidelines & Formatting Rules

2025-05-23T14:07:48Z

Dventures:

== 1. Overview: Who These Rules Apply To ==

These rules apply to '''all team members''' who create or contribute to documents related to Daniliants Ventures, client work, and internal projects. They include full-time employees, freelancers, and any external collaborators who help produce or finalize deliverables.

=== Key Requirements: ===
'''All important documents''' — client-facing, branded, or integral to company operations — '''must be created and owned''' within the official Google accounts:
** '''dventuresprojects@gmail.com''' (mainly for internal and client documents)
** '''accounts@daniliants.ventures''' (used for some client documents if the client specifically gave access to this account)
'''Drafts and unimportant documents''' can be created from personal email accounts. However, if any draft or unimportant document '''becomes important''', ownership must be transferred to '''dventuresprojects@gmail.com'''.

==== How to Transfer Document Ownership ====
If you create an important document from your personal email by mistake:
# '''Share''' the document with dventuresprojects@gmail.com at the highest permission level.
[[File:Image15.png|thumb|center]]
In the Share settings, transfer ownership to that account by selecting “Transfer Ownership” from the drop-down next to the email address.
[[File:Image14.png|thumb|center]]
Make sure the new owner is shown as Primary Owner in the Google Drive share settings.
[[File:Image6.png|thumb|center]]
== 2. General Background & Rules ==

=== 2.1. Creating Documents ===

* '''Use Google Docs/Sheets/Slides''' based on your document needs:
** '''Google Docs''' for textual documents like audits, strategies, marketing ideas, etc.
** '''Google Sheets''' for data-heavy or spreadsheet-type documents (time estimates, semantic core/SEO data, logs).
** '''Google Slides''' for presentations (monthly reports, special pitch decks).

* '''Styling & Consistency''': Always adhere to the basic brand guidelines (detailed in Section 5) for logos, fonts, and color usage — especially for client-facing or branded documents.

* '''Document Language''':
** All documents intended for the entire team or for sharing with clients '''must be written in English'''.
** However, some client-specific documents '''may be in Finnish or Russian''', depending on the client’s requirements.
** Drafts and non-essential documents used internally among team members may be written in any language they are comfortable with.
** The only exception to this rule is translations, which can be created in the required language.

* '''Appropriate Naming Conventions''':
** Start with the '''project or client name''', followed by '''document title''' and, if applicable, '''version''' (e.g., "ClientName – Marketing Audit – v1.0").
** Include the '''date''' if time-specific or if it’s a repeating document (e.g., monthly report).

=== 2.2. Document Structure & Layout Guidelines ===

Regardless of document type, here are '''universal guidelines''':

* '''Structure the text logically''': title page → table of contents → introduction → main part → summary/next steps → contact us.
* '''Follow a logical hierarchy''' (Title H1 → Heading H2 → Subheading H3).
* '''Include a Table of Contents''' for documents over 5 pages or multiple sections, auto-generated via Google Docs → Insert → Table of Contents.
* All body text should be '''width-aligned''', and headings '''left-aligned'''. Titles, images, graphs and tables may be '''center-aligned'''.
* Use the default Google Docs settings for '''page margins and spacing''':
** 1" (2.54 cm) margins on each side.
** Single or 1.15 line spacing for the body text.
* Ensure '''consistent spacing above and below''' headings and between paragraphs.
* '''Text should always be easy to read'''. Use bullet points and well-structured paragraphs (short, concise and informative) for clarity.
* In multi-page documents, '''pages may be numbered'''. Page numbers may begin on the second page and be placed in the header.
* '''Enhance clarity with visual elements''':
** Use '''high-quality images, infographics, tables, and graphs''' with clear labels and explanations.
** Ensure graphs and tables '''align with brand color guidelines''', including headlines and accent lines.
* If you reference external data or sources or need to mention another document, '''include a relevant link''' directly within the text (e.g., "Download the monthly report [https://example.com here]").
* Each client-facing or external doc should end with a '''summary, next steps, or final remarks'''.

=== 2.3. Brand & Formatting Essentials ===

* '''Fonts''':
** '''Preferred Fonts:''' Titles/Headings: '''Montserrat SemiBold''' or '''Bebas Neue'''

Bebas Neue is usually used in essential docs such as an [https://www.canva.com/design/DAGi1sGSbmU/ctbWcM5vtXpn-X0Doojuxg/edit?utm_content=DAGi1sGSbmU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton annual report] or [https://docs.google.com/document/d/16clhGgjS5iFKgf651caCiIWYf0E_z11COnLzeHjT5tA/edit?usp=sharing large SEO audits]''.
[[File:Image19.png|thumb|center]]
* '''Subheadings:''' Montserrat Medium
* '''Body Text:''' Montserrat Normal
* '''Accent Fonts:''' Montserrat Bold
* For non-essential docs and drafts, flexibility is allowed, and Arial or Roboto can be used as an alternative if needed.

* '''Font Sizes (recommended):'''
** Main Title (cover/title page): 24–28 pt
** Heading (H1): 20 pt
** Subheading (H2): 16 pt
** Subheading (H3): 14 pt
** Subheading (H4): 12 pt
** Body Text: 11 pt

== How to change the header ==
[[File:Image5.png|thumb|center]]
'''Colors:'''

* '''Titles and Headings:'''
** Main color: #c81e1e or #ff0000
** Alternative: #000000 (black)

** '''Subheadings H2:''' #000000 (black)
** '''Subheadings H3:''' #434343
** '''Subheadings H4:''' #666666

* '''Body Text:'''
** Black Background Documents: #ffffff (white)
** White Background Documents: #000000 (black)

* '''Accent Colors:'''
** Primary: #c81e1e or #ff0000
** Alternative: #000000 (black) with '''bold''' or ''italic'' font

* '''Link Colors:'''
** Main: #c81e1e or #ff0000 with underline font
** Alternatives: #0081ff (if too many red elements on the page)

* '''Table Formatting:'''
** Header Background: #c81e1e (for white background)
[[File:Image17.png|thumb|center]]
or #e6e6e6 (for dark background)
[[File:Image4.png|thumb|center]]
* '''Text Colors:''' #000000 (black) or #ffffff (white, for dark background)
* '''Frame Colors:''' #000000 or #cccccc (for white background) or #ffffff (for dark background)

* '''Indicator Use (reports):'''
** Positive growth in metrics: #009700 or standard green
** Negative trends or losses: #c81e1e or standard red
[[File:Image13.png|thumb|center]]
Graphs and Charts: it’s acceptable to use colors such as #ff0000, #ff006f, #dc00c9, #8c52ff, #4a62ff, #0082ff, #00bae2, #009700, #d05e00

The colors mentioned above are divided into standard Google doc colors and custom colors. Standard colors include the following ones:
[[File:Image1.png|thumb|center | #000000 (black)]]
[[File:Image18.png|thumb|center | #ffffff (white)]]
[[File:Image10.png|thumb|center | #ff0000]]
[[File:Image9.png|thumb|center | #434343]]
[[File:Image16.png|thumb|center | #666666]]
[[File:Image7.png|thumb|center | #cccccc]]
'''How to add a custom color:'''
* In the edit box, select Text Color ⇒ Click “+” under Custom ⇒ Insert Color Hex (color code beginning with #) and click OK.
[[File:Image3.png|thumb|center]]
[[File:Image11.png|thumb|center]]
'''Use of Logos:'''
All essential client and company documents '''must include our logo'''
The logo is typically placed in the bottom right corner, with the company name and an active link to the website in the bottom left corner of the footer on all pages.
[[File:Image12.png|thumb|center]]
For documents with a black background, use the white version of the logo.
** In presentations, a large logo on the background of the page is acceptable.
** For client documents, '''be sure to place the client's logo''' in the top right and the company name in the top left on the title page.
[[File:Image8.png|thumb|center]]
* Maintain the correct aspect ratio of the logo; do not stretch or pixelate.

=== 2.4. Document Review & Approval ===
* '''Always''' have documents reviewed and approved by the '''Project Manager'''.
* Documents must be proofread by a '''native speaker''' before client delivery.

=== 2.5. Final Checks before Client Delivery ===
* '''Verify all information''' is accurate and complete.
* Double-check all links and references.
* Ensure formatting consistency according to the guidelines above.

=== 2.6. Access & Permissions ===
* '''Default Ownership''': Use the official DV Google accounts for document ownership. Only essential team members need edit access; others may be set to “Comment” or “View” to preserve document integrity.
* '''Sharing with Clients''': Grant “View” or “Comment” access unless the client’s scope requires “Edit.” Share client’s sensitive documents such as '''marketing plans and reports in PDFs'''.

=== 2.7. Storing in Drive ===
* '''All documents''' should be '''organized''' into their respective folders in Google Drive.
** Use the '''designated folders**
[[File:Image2.png|thumb|center]]
Below are '''best practices and formatting rules''' for each major document group:

=== 3.1. Essential Client Documents ===
'''Examples:'''
* [https://docs.google.com/document/d/1xM3vo57QUJPEmqrTQxcaflQNGr_BIfisVoEMT_Y3xyU/edit?usp=sharing Growth Marketing Plans]
* [https://docs.google.com/document/d/1NTmVH-ZXfVIGa6CPTK5nD0h0gJ1s7nxlKOPBNlCrbaI/edit?usp=sharing Audits] (e.g., Marketing)
* [https://docs.google.com/document/d/1XbUahZx-garnUBuzcmomuEsgEcu4Zpu0XhdhNZ5ivJQ/edit?usp=sharing Ideas, suggestions, and recommendations for improvement]
* [https://docs.google.com/document/d/15muKRqfXIIFXL--aeeYzM8JoLLrUWxaFesG-L3a9HVQ/edit?usp=sharing Small reports] on special campaigns

'''Key Points:'''
* '''Format''': Use the standard Google Docs layout.
* '''Use logos''' to brand the document:
** Header: logo and client name.
** Footer: logo and our company name.
* Format the doc with '''the recommended fonts and colors''' in [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]. The background should be white and the main text should be black for easy reading.
* Recommended '''document structure''':
** Title Page → Introduction/Background Information → Detailed Main Sections → Next Steps → Conclusion → Contact Page
** If the document is longer than 5-6 pages, add a table of contents after the title page.
* '''Heading Structure''':
** Title
** H1 - title of sections
** H2 - main sub-sections
** H3/H4/H5 - key sub-paragraphs
=== 3.2. Branded Important Client Documents (Black Background) ===
'''Examples:'''
* [https://www.canva.com/design/DAGi1sGSbmU/ctbWcM5vtXpn-X0Doojuxg/edit?utm_content=DAGi1sGSbmU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton Annual Reports]
* [https://docs.google.com/document/d/1UdRWBgamW-OIHHV2fzThgUDiFCOiZ05qCcaVVD6NLco/edit?usp=sharing SEO Analysis]
* Strategies that require a polished, "designed" look

'''Key Points:'''
* '''Format''': Typically created in Google Docs or Canva and downloaded in final PDF format.
* Place the '''Daniliants Ventures logo''' on the cover page in the bottom left corner and the '''client name''' in the bottom right corner.
* In the header of the cover page, place '''the date the document was created''' and the required '''"Confidential, do not distribute"''' disclaimer.
* Format the doc with '''the recommended fonts and colors''' in [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]. The background should be dark and the main text should be white for easy reading.
* Recommended '''document structure''':
** Title Page → Table of Contents → Overview → Detailed Main Sections → Next Steps → Summary & Plans
* '''Heading Structure''':
** Title
** H1 - title of sections
** H2 - main sub-sections
** H3/H4/H5 - key sub-paragraphs
=== 3.3. Monthly Reports ===
'''Example:'''
* [https://docs.google.com/presentation/d/1XIDRwswa5--9dtDL1cmpsiJJAJqU-T0fLhVl8Xz8PGk/edit?usp=sharing Monthly Growth Marketing Reports]

'''Key Points:'''
* '''Format''': Use the standard Google Slides layout (16:9).
* '''Structure''':
# Title slide with report title and report period details. Place the Daniliants Ventures logo on the title slide in the top left and the client logo in the bottom right.
# Slide with wins, losses and suggestions.
# Detailed slides with tables/graphs/diagrams showing performance data in key marketing channels.
# Completed tasks slide.
# Next steps slide.
# Key terms and definitions slide.
# Final slide with contact information.

* '''Branding''':
** Apply a theme with our branded colors and fonts on each slide (see [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]).
** Maintain consistent text placement, heading size, and bullet style.

* '''Data Presentation''':
** Use graphs, charts, and screenshots of analytics where relevant.
** Keep text minimal – use bullet points rather than large text blocks.
** Emphasize clarity and readability.
=== 3.4. Task Documents & Shared Docs ===
'''Examples:'''
* Text for [https://docs.google.com/document/d/1BDMcNu-cMXvqFaLgF_itsobFaIP_kMOoB8AjLatpTew/edit?usp=sharing Meta Ads] or [https://docs.google.com/spreadsheets/d/1eLkzTYpiywiNlO7IigzVaZQQ10ESCH54BB7vmWZYcjw/edit?usp=sharing Google Ads]
* [https://docs.google.com/spreadsheets/d/1E-AkFFRSJL9sb-8uU0J5H_Y4csPo3i2NBYWJ0e4bIJg/edit?usp=sharing Time estimates]
* [https://docs.google.com/spreadsheets/d/1wVqDt7H9rgeQlpfj6GnehpL7oQTCGcBV2JRHSD6fEbE/edit?usp=sharing SEO], [https://docs.google.com/spreadsheets/d/1_KNXfbacHVJuoUkTL3HLA3HOzObh5Sdtkt05PoiLw6Y/edit?usp=sharing Technical site audit data] and [https://docs.google.com/spreadsheets/d/1IALsZ7AONyP350R33JEiw40LqTF1StTQLRnlSvVkgqE/edit?usp=sharing KPI’s report]
* [https://docs.google.com/spreadsheets/d/1ENLALF3FjSiRxqLFZ-Rwpc_FTq0R6zPxKQX9KKw2UQU/edit?usp=sharing Marketing action logs]
* [https://docs.google.com/spreadsheets/u/0/d/1XbbjFQtCQzHrmL5zp9luojsFOxz-_ukq7DpiV0iNCEc/edit Influencer List]

'''Key Points:'''
* '''Main Goal''': Provide clear, structured task deliverables that need to be shared with the client for approval.
* '''File Type''':
** '''Google Docs''' for scripts, text-based tasks, instructions.
** '''Google Sheets''' for estimations, data sets, SEO keyword analysis, logs, etc.
* '''Structure''':
** Use '''headings''' and subheadings or table formatting for clarity.
** Provide '''comments''' or '''notes''' if multiple team members are updating the same doc.
** Keep them easy to read – '''clean layout''', short paragraphs, bullet lists for steps.
* '''Branding''':
** For '''client-shared''' versions, apply basic brand guidelines (see [https://docs.google.com/document/d/1QR6yaQdTCsdISwuK0rxzOGrAcdsBExzZWnu24w2MUBA/edit?tab=t.0#heading=h.pjnioiilemia section 2.3]).
** For purely internal usage, it’s less critical—but still try to keep the doc well-organized and readable.
== 3.5. SEO Articles & Website Content ==

=== Examples ===
* [https://docs.google.com/document/d/1mjvNkZmpW2NA5UJ0SkpOYP_0N4ryDb2tPpUQQICMZyU/edit?usp=sharing SEO-optimized articles]
* [https://docs.google.com/document/d/12ryk2ppusYMkaSO1UFDSqhQu3QlfBJhJbBCqhPXygdY/edit?usp=sharing Website content]
* [https://docs.google.com/spreadsheets/d/1wVqDt7H9rgeQlpfj6GnehpL7oQTCGcBV2JRHSD6fEbE/edit?usp=sharing Content briefs and plans]

=== Key Points ===
* '''Main Goal:''' Provide clear article specifications to the copywriter and produce a ready-to-use article or page content document for easy publication.
* '''File Type:'''
** '''Google Docs''' for articles and page content.
** '''Google Sheets''' for article specifications.

=== SEO Formatting ===
* '''Structurize your article with headings and subheadings''' the way it should look when published on a website. Use H1 for the main heading and H2/H3/H4 for subheadings.
* '''Insert images''' into the document and alt texts for them where they should be placed on the site. Include a link to the image folder for the article.
* '''Include meta tags''' (title and description) and a short summary for the article card on the Articles page if appropriate.
* Make sure '''all keywords''' or recommended SEO phrases '''are used''' naturally.
* Use '''short paragraphs, bullet points''', bold or italics for emphasis.
* Include '''relevant external and internal links''' and make sure they open in a new tab.
* All articles should be '''proofread for grammar, clarity, and accuracy''' before finalizing. They should also be '''checked by the Project Manager''' before being sent to the client for approval.
== 3.6. Internal Documents (No Strict Rules) ==

=== Examples ===
* [https://drive.google.com/drive/folders/16i7Y7rGNEq-AY_dQfo7eC3N3PXSF3zxs?usp=drive_link Internal processes]
* [https://drive.google.com/drive/folders/1XQP8tY43VEw2SP8h-4cOg1e-YpScd4zY?usp=drive_link Rules and guidelines]
* [https://drive.google.com/drive/folders/1jfu-hqAd8kUQ_jlaSeUyjDAPpKKp81Il?usp=drive_link Checklists]
* Anything that is purely in-house and not client-facing

=== Key Points ===
* '''Preferred to follow the basic guidelines''' (font consistency, logical headings) but not mandatory.
* '''Focus on clarity''' and functionality above all.
* Use subheadings, bullet points, or numbered steps to keep it readable.
* If an internal doc later becomes partially client-facing or used in collaboration with them, '''reformat''' it to match the rules for client-facing docs.

== 4. Additional Guidelines & Best Practices ==

=== Version Control ===
* If a document is likely to undergo multiple revisions, note versions (v1.0, v1.1, etc.) in the file name or in the document header.

=== Collaboration ===
* Use '''Google Docs "Comments"''' and '''"Suggestions"''' mode to track changes.
* Tag relevant team members with '''@name''' in comments for quick clarifications.

=== Grammar & Spell Check ===
* Always run a final check (Google Docs "Spelling & Grammar") or a tool like Grammarly.
* For external or high-priority docs, have at least '''one colleague''' review for clarity.

=== Confidential or Sensitive Info ===
* Add a watermark or disclaimer if the document is confidential: "CONFIDENTIAL — Do Not Distribute."
* Keep restricted docs in a secure drive folder with limited access.
== 5. Enforcement & Final Notes ==

* '''Compliance''': All team members must follow these rules to maintain a consistent, professional image for Daniliants Ventures and its clients.
* '''Periodic Updates''': These guidelines may evolve. If brand assets or style rules change, the team will provide updated instructions.
* '''Questions & Support''': For any uncertainties — font usage, color codes, where to store docs, or how to brand a unique document — reach out to the designated Internal Manager or Project Manager for clarification.

Email Marketing department

2025-05-23T13:48:53Z

Dventures:

<h2>Email Marketing Processes</h2>
* [https://wiki.dventures.agency/index.php/Email_Marketing_Management_Process Email Marketing Management Process]
* [https://wiki.dventures.agency/index.php/Klaviyo_E-mail_Campaign_Creation Klaviyo E-mail Campaign Creation]

Klaviyo E-mail Campaign Creation

2025-05-23T13:47:54Z

Dventures:

== How to create campaign ==

=== Build a new email campaign ===

First of all, navigate to the ‘Campaigns’ section in Klaviyo – all recent campaigns (the data range by default is 30 days) are visible here.

To create a new campaign, click the ‘Create campaign’ button located in the top right corner.
[[File:Klaviyo_E-mail_Campaign_Creation_01.png|thumb|center]]
=== Set up your campaign ===

Upon clicking ‘Create campaign’, a sidebar will appear on the right, with the following fields:

* '''Campaign name:''' This field is pre-filled and contains today's date, but you have the flexibility to change it as desired. A campaign name is mandatory.
* '''Draft date:''' This is automatically set to today's date.
* '''Type:''' The option of email, SMS, or push, depending on what is available for your account.
* '''Tags''' Optional tags that can help organize your created campaigns.
[[File:Klaviyo_E-mail_Campaign_Creation_02.png|thumb|center]]
Once you have chosen your options in the sidebar, click ‘Continue’ to move onto the Recipients screen.

=== Add recipients ===

The next screen covers who you send to, and details about how you send. A campaign needs at least 1 recipient in order to send, otherwise it will be automatically canceled.

* Choose an existing list or segment to target.
* If you want to send to multiple lists/segments, select which lists/segments you would like to include or exclude. You can send a single campaign to a maximum of 15 segments/lists.
* Make note of the expected recipient count (Estimated recipients) — this estimate removes duplicate profiles, excluded profiles, and suppressions.
[[File:Klaviyo_E-mail_Campaign_Creation_03.png.png|thumb|center]]

[[File:Klaviyo_E-mail_Campaign_Creation_04.png|thumb|center]]
* Optional: To avoid sending to certain groups, add a segment under Don't send to.
[[File:Klaviyo_E-mail_Campaign_Creation_05.png|thumb|center]]
* Smart Sending: To avoid sending recipients too many emails at once, turn on Smart Sending to skip profiles who have recently received an email from your account.

* Below the Audience section, you'll find the Tracking section. Here, you can enable UTM Tracking to add [https://en.wikipedia.org/wiki/UTM_parameters UTM parameters] to your links.
[[File:Klaviyo_E-mail_Campaign_Creation_06.png|thumb|center]]
When you are ready click to the ‘Next’ button on the right corner. You can exit from this page by ‘Exit’ button, this campaign will be saved automatically as draft.

[[File:Klaviyo_E-mail_Campaign_Creation_07.png|thumb|center]]

=== Create the email content ===
The next screen in the wizard is where you build your email template. Choose a template from the template library by just clicking on it from the ‘Email: saved’ section.
[[File:Klaviyo_E-mail_Campaign_Creation_08.png|thumb|center]]
When you click on your previously created template, a pop-up window will appear, allowing you to preview its appearance on both desktop and mobile devices. If you've selected the wrong template, simply click 'Cancel'. If everything looks correct, proceed by clicking 'Use template'.
[[File:Klaviyo_E-mail_Campaign_Creation_09.png|thumb|center]]

After clicking the 'Use template' button, the template will open in the construction view, allowing for further modifications. Since this template was specifically designed for the current campaign, no changes are needed. You can review it again in preview mode by clicking the 'Preview & test' button in the top right corner, or proceed with campaign creation by clicking the 'Next' button, also in the top right corner.
[[File:Klaviyo_E-mail_Campaign_Creation_10.png|thumb|center]]
After choosing the right template, you'll return to the previous screen where you need to add your Subject line and Preview text.
Double-check the subject line, sender name, and sender email address; you can add a different reply-to email address if you would like responses to go to a different inbox (for example, if you want your Klaviyo email to come from a personal email but responses to go to a support inbox).
[[File:Klaviyo_E-mail_Campaign_Creation_11.png|thumb|center]]

== Schedule and send your campaign ==

=== A/B test feature (optional) ===
The third and final screen of the wizard allows you to review, schedule, and send your campaign. At this step in the wizard, you can choose to add a variation to your email to A/B test your campaign.
[[File:Klaviyo_E-mail_Campaign_Creation_12.png|thumb|center]]
An A/B test can be created by sending a follow-up email to recipients who didn't open the initial email after a set period, such as 48 hours. For an A/B test in the follow-up email, the subject line must be different.
This feature is optional.
[[File:Klaviyo_E-mail_Campaign_Creation_13.png|thumb|center]]
Review all sections and correct any issues that are indicated in the sidebar. If everything is ready, click Schedule or send at the top of the page.
=== Schedule or send your campaign. ===
The schedule or send bar will appear on the right.
* In the Schedule feature, you'll need to fill in several fields:
Type: ‘Fixed send time’ will be chosen automatically.

Date: Choose the specific date you want to send the email.

Time: Select the desired send time, for example, 9:00 AM.

Timezone: Pick the appropriate time zone. The "Recipient's time zone" function is available. We typically use the US/Pacific timezone.

If you choose this, remember to turn off the 'Determine recipients at send time' function, as this can reduce the number of recipients.
* Once all fields are filled, click 'Schedule campaign' at the bottom right corner.
[[File:Klaviyo_E-mail_Campaign_Creation_14.png|thumb|center]]
[[File:Klaviyo_E-mail_Campaign_Creation_15.png|thumb|center]]
* The ‘Send now’ feature has no additional fields. To send immediately, click the 'Send now' button in the bottom right corner.
[[File:Klaviyo_E-mail_Campaign_Creation_16.png|thumb|center]]
When you schedule a campaign or send it immediately, you will be redirected to the following screen.
[[File:Klaviyo_E-mail_Campaign_Creation_17.png|thumb|center]]
=== Check campaign ===
To verify successful campaign creation, navigate to the 'Campaigns' section; your campaign should now be visible in the Campaigns view.

[[File:Klaviyo_E-mail_Campaign_Creation_18.png|thumb|center]]

== More information ==
Here's a Klaviyo guide you might find helpful:
[https://help.klaviyo.com/hc/en-us/articles/115005054847 Klaviyo Help Center]

File:Klaviyo E-mail Campaign Creation 18.png

2025-05-23T13:45:31Z

Dventures:

File:Klaviyo E-mail Campaign Creation 17.png

2025-05-23T13:45:25Z

Dventures:

File:Klaviyo E-mail Campaign Creation 16.png

2025-05-23T13:45:18Z

Dventures:

File:Klaviyo E-mail Campaign Creation 15.png

2025-05-23T13:45:12Z

Dventures:

File:Klaviyo E-mail Campaign Creation 14.png

2025-05-23T13:45:05Z

Dventures:

Klaviyo E-mail Campaign Creation

2025-05-23T13:42:08Z

Dventures:

== How to create campaign ==

=== Build a new email campaign ===

First of all, navigate to the ‘Campaigns’ section in Klaviyo – all recent campaigns (the data range by default is 30 days) are visible here.

To create a new campaign, click the ‘Create campaign’ button located in the top right corner.
[[File:Klaviyo_E-mail_Campaign_Creation_01.png|thumb|center]]
=== Set up your campaign ===

Upon clicking ‘Create campaign’, a sidebar will appear on the right, with the following fields:

* '''Campaign name:''' This field is pre-filled and contains today's date, but you have the flexibility to change it as desired. A campaign name is mandatory.
* '''Draft date:''' This is automatically set to today's date.
* '''Type:''' The option of email, SMS, or push, depending on what is available for your account.
* '''Tags''' Optional tags that can help organize your created campaigns.
[[File:Klaviyo_E-mail_Campaign_Creation_02.png|thumb|center]]
Once you have chosen your options in the sidebar, click ‘Continue’ to move onto the Recipients screen.

=== Add recipients ===

The next screen covers who you send to, and details about how you send. A campaign needs at least 1 recipient in order to send, otherwise it will be automatically canceled.

* Choose an existing list or segment to target.
* If you want to send to multiple lists/segments, select which lists/segments you would like to include or exclude. You can send a single campaign to a maximum of 15 segments/lists.
* Make note of the expected recipient count (Estimated recipients) — this estimate removes duplicate profiles, excluded profiles, and suppressions.
[[File:Klaviyo_E-mail_Campaign_Creation_03.png.png|thumb|center]]

[[File:Klaviyo_E-mail_Campaign_Creation_04.png|thumb|center]]
* Optional: To avoid sending to certain groups, add a segment under Don't send to.
[[File:Klaviyo_E-mail_Campaign_Creation_05.png|thumb|center]]
* Smart Sending: To avoid sending recipients too many emails at once, turn on Smart Sending to skip profiles who have recently received an email from your account.

* Below the Audience section, you'll find the Tracking section. Here, you can enable UTM Tracking to add [https://en.wikipedia.org/wiki/UTM_parameters UTM parameters] to your links.
[[File:Klaviyo_E-mail_Campaign_Creation_06.png|thumb|center]]
When you are ready click to the ‘Next’ button on the right corner. You can exit from this page by ‘Exit’ button, this campaign will be saved automatically as draft.

[[File:Klaviyo_E-mail_Campaign_Creation_07.png|thumb|center]]

=== Create the email content ===
The next screen in the wizard is where you build your email template. Choose a template from the template library by just clicking on it from the ‘Email: saved’ section.
[[File:Klaviyo_E-mail_Campaign_Creation_08.png|thumb|center]]
When you click on your previously created template, a pop-up window will appear, allowing you to preview its appearance on both desktop and mobile devices. If you've selected the wrong template, simply click 'Cancel'. If everything looks correct, proceed by clicking 'Use template'.
[[File:Klaviyo_E-mail_Campaign_Creation_09.png|thumb|center]]

After clicking the 'Use template' button, the template will open in the construction view, allowing for further modifications. Since this template was specifically designed for the current campaign, no changes are needed. You can review it again in preview mode by clicking the 'Preview & test' button in the top right corner, or proceed with campaign creation by clicking the 'Next' button, also in the top right corner.
[[File:Klaviyo_E-mail_Campaign_Creation_10.png|thumb|center]]
After choosing the right template, you'll return to the previous screen where you need to add your Subject line and Preview text.
Double-check the subject line, sender name, and sender email address; you can add a different reply-to email address if you would like responses to go to a different inbox (for example, if you want your Klaviyo email to come from a personal email but responses to go to a support inbox).
[[File:Klaviyo_E-mail_Campaign_Creation_11.png|thumb|center]]

== Schedule and send your campaign ==

=== A/B test feature (optional) ===
The third and final screen of the wizard allows you to review, schedule, and send your campaign. At this step in the wizard, you can choose to add a variation to your email to A/B test your campaign.
[[File:Klaviyo_E-mail_Campaign_Creation_12.png|thumb|center]]
An A/B test can be created by sending a follow-up email to recipients who didn't open the initial email after a set period, such as 48 hours. For an A/B test in the follow-up email, the subject line must be different.
This feature is optional.
[[File:Klaviyo_E-mail_Campaign_Creation_13.png|thumb|center]]
Review all sections and correct any issues that are indicated in the sidebar. If everything is ready, click Schedule or send at the top of the page.
=== Schedule or send your campaign. ===
The schedule or send bar will appear on the right.
* In the Schedule feature, you'll need to fill in several fields:
Type: ‘Fixed send time’ will be chosen automatically.
Date: Choose the specific date you want to send the email.
Time: Select the desired send time, for example, 9:00 AM.
Timezone: Pick the appropriate time zone. The "Recipient's time zone" function is available. We typically use the US/Pacific timezone. If you choose this, remember to turn off the 'Determine recipients at send time' function, as this can reduce the number of recipients.
* Once all fields are filled, click 'Schedule campaign' at the bottom right corner.

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== How to create campaign ==

=== Build a new email campaign ===

'''First of all, navigate to the ‘Campaigns’ section in Klaviyo – all recent campaigns (the data range by default is 30 days) are visible here.'''

'''To create a new campaign, click the ‘Create campaign’ button located in the top right corner.'''
[[File:Klaviyo_E-mail_Campaign_Creation_01.png|thumb|center]]
=== Set up your campaign ===

'''Upon clicking ‘Create campaign’, a sidebar will appear on the right, with the following fields:'''

* '''Campaign name:''' This field is pre-filled and contains today's date, but you have the flexibility to change it as desired. A campaign name is mandatory.
* '''Draft date:''' This is automatically set to today's date.
* '''Type:''' The option of email, SMS, or push, depending on what is available for your account.

== Tags ==
'''Optional tags that can help organize your created campaigns.'''
[[File:Klaviyo_E-mail_Campaign_Creation_02.png|thumb|center]]
'''Once you have chosen your options in the sidebar, click ‘Continue’ to move onto the Recipients screen.'''

=== Add recipients ===

'''The next screen covers who you send to, and details about how you send. A campaign needs at least 1 recipient in order to send, otherwise it will be automatically canceled.'''

* '''Choose an existing list or segment to target.'''
* '''If you want to send to multiple lists/segments, select which lists/segments you would like to include or exclude. You can send a single campaign to a maximum of 15 segments/lists.'''
* '''Make note of the expected recipient count (Estimated recipients) — this estimate removes duplicate profiles, excluded profiles, and suppressions.'''
[[File:Klaviyo_E-mail_Campaign_Creation_03.png.png|thumb|center]]

[[File:Klaviyo_E-mail_Campaign_Creation_04.png|thumb|center]]
* '''Optional: To avoid sending to certain groups, add a segment under Don't send to.'''
[[File:Klaviyo_E-mail_Campaign_Creation_05.png|thumb|center]]
* '''Smart Sending:''' To avoid sending recipients too many emails at once, turn on Smart Sending to skip profiles who have recently received an email from your account.

* '''Below the Audience section, you'll find the Tracking section.''' Here, you can enable UTM Tracking to add [https://en.wikipedia.org/wiki/UTM_parameters UTM parameters] to your links.
[[File:Klaviyo_E-mail_Campaign_Creation_06.png|thumb|center]]
'''When you are ready click to the ‘Next’ button on the right corner. You can exit from this page by ‘Exit’ button, this campaign will be saved automatically as draft. '''

[[File:Klaviyo_E-mail_Campaign_Creation_07.png|thumb|center]]

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